Table of Contents
Juice grew well in 2016 with 3% off-trade volume growth, although the growth was slower than what was recorded over the review period, when the off-trade CAGR was 8%, due to the negative impact of the poor economy in 2016. Cheaper drinks – such as juice drinks – are doing well through innovation such as 5 Alive Pulpy Orange (orange juice drink including orange pulp), which has attracted strong sales due to its novelty and also affordable price. Other novel products driving interest include Wilso...
Euromonitor International’s Juice in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.
market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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