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Strategic Analysis of Unitary HVAC Systems in India

  • May 2014
  • -
  • Frost & Sullivan
  • -
  • 129 pages

Immense Growth Opportunity for New Entrants

The unitary HVAC systems market in India has immense growth potential due to the low level of market penetration, growing purchasing power, increased electricity coverage, and improving lifestyle. Growing middle class households, high summer temperatures, improving energy efficiency, and easy financing options are acting as drivers to the market. The study period is 2010 to 2018 with 2013 as the base year, and 2014-2018 as the forecast period. The research service is based on primary research with leading companies and extensive secondary research on macroeconomic factors. Drivers, restraints, and end-user segment overviews, coupled with market share and competitive analysis, are the key metrics.

Executive Summary
- Low market penetration has attracted a large number of multinational brands to invest in
the Indian unitary heating, ventilation, and air conditioning (HVAC) systems market.
- The market is swiftly moving toward more energy-efficient products, with Bureau of
Energy Efficiency (BEE) periodically updating the rating norms for air conditioners (ACs).
- New companies may enter the market while existing market leaders may lose their share
due to the high growth rates exhibited by a few Japanese companies and small
companies.
- A shift in the marketing trend has been observed wherein focus is moving toward
Internet marketing and promotion timing is becoming crucial.
- Local manufacturing is gaining importance to decrease product cost. Research and
Development (R&D) expenditure will increase as innovation is imperative to survive in
the market.
- Market is becoming more competitive as companies are increasing their product portfolio
to cater to all segments.
- The unitary HVAC systems market generated - billion in 2013, growing by %
as compared to the 2012 level.

Table Of Contents

Strategic Analysis of Unitary HVAC Systems in India
1. EXECUTIVE SUMMARY

Executive Summary
Executive Summary—Market Engineering Measurements
Executive Summary—CEO's Perspective

2. MARKET OVERVIEW

Market Overview
Market Overview—Definitions
Market Overview—Key Questions This Study Will Answer
Market Overview—Macroeconomic Indicators
Market Overview—Segmentation
Market Overview—Distribution Channels
Market Overview— Distribution Channels Discussion
Market Overview— India Electricity Overview
Technology Overview
Construction Overview
Market Overview—Regulatory Framework

3. EXTERNAL CHALLENGES: DRIVERS AND RESTRAINTS—TOTAL UNITARY HVAC SYSTEMS MARKET

External Challenges: Drivers and Restraints—Total Unitary HVAC Systems Market
Drivers and Restraints
Drivers Explained
Restraints Explained

4. FORECAST AND TRENDS—TOTAL UNITARY HVAC SYSTEMS MARKET

Forecast and Trends—Total Unitary HVAC Systems Market
Market Engineering Measurements
Forecast Assumptions
Total Unitary HVAC Systems Market—Unit Shipment and Revenue Forecast
Unit Shipment and Revenue Forecast Discussion
Total Unitary HVAC Systems Market—Pricing Trends and Forecast
Pricing Trends and Forecast Discussion
Total Unitary HVAC Systems Market—Revenue Forecast by Product Type
Total Unitary HVAC Systems Market—Revenue Forecast by Product Type Discussion
Total Unitary HVAC Systems Market—Revenue Forecast by Star Type
Total Unitary HVAC Systems Market—Revenue Forecast by Star Type Discussion
Total Unitary HVAC Systems Market—Revenue Forecast by Power Supply Feature
Total Unitary HVAC Systems Market—Revenue Forecast by Power Supply Feature Discussion
Total Unitary HVAC Systems Market—Percent Revenue Forecast by End User
Total Unitary HVAC Systems Market—Percent Revenue Forecast by End Users Discussion
Total Unitary HVAC Systems Market—Percent Revenue Forecast by Distribution Channel
Distribution Channel Revenue Forecast Discussion

5. DEMAND ANALYSIS—TOTAL UNITARY HVAC SYSTEMS MARKET

Demand Analysis—Total Unitary HVAC Systems Market
Total Unitary HVAC Systems Market—Penetration Analysis

6. MARKET SHARE AND COMPETITIVE ANALYSIS— TOTAL UNITARY HVAC SYSTEMS MARKET

Market Share and Competitive Analysis— Total Unitary HVAC Systems Market
Competitive Analysis—Market Share
Market Share Evolution
Market Share Analysis
Key Competitor Activities
Competitive Environment
Top Competitors
Company Profiles —Voltas
Company Profiles—LG
Company Profiles—Daikin
Company Profiles—Panasonic
Competitor Growth Analysis
Competitive Factors and Assessment

7. SEGMENT BREAKDOWN BY PRODUCT TYPE—SPLIT AC SEGMENT BREAKDOWN

Segment Breakdown by Product Type—Split AC Segment Breakdown
Split AC Segment—Market Engineering Measurements
Split AC Segment—Unit Shipment and Revenue Forecast
Split AC Segment—Unit Shipment and Revenue Forecast Discussion

8. WINDOW AC SEGMENT BREAKDOWN

Window AC Segment Breakdown
Window AC Segment—Market Engineering Measurements
Window AC Segment—Unit Shipment and Revenue Forecast
Window AC Segment—Unit Shipment and Revenue Forecast Discussion

9. CASSETTE AC SEGMENT BREAKDOWN

Cassette AC Segment Breakdown
Cassette AC Segment—Market Engineering Measurements
Cassette AC Segment—Unit Shipment and Revenue Forecast
Cassette AC Segment—Unit Shipment and Revenue Forecast Discussion

10. FLOOR-STANDING AC SEGMENT BREAKDOWN

Floor-standing AC Segment Breakdown
Floor-standing AC Segment—Market Engineering Measurements
Floor-standing AC Segment—Unit Shipment and Revenue Forecast
Floor-standing AC Segment—Unit Shipment and Revenue Forecast Discussion

11. SEGMENT BREAKDOWN BY STAR TYPE—2-STAR AC SEGMENT BREAKDOWN

Segment Breakdown by Star Type—2-star AC Segment Breakdown
2-Star AC Segment—Market Engineering Measurements
2-star AC Segment—Unit Shipment and Revenue Forecast
2-star Segment—Unit Shipment and Revenue Forecast Discussion

12. 3-STAR AC SEGMENT BREAKDOWN

3-star AC Segment Breakdown
3-star AC Segment—Market Engineering Measurements
3-star AC Segment—Unit Shipment and Revenue Forecast
3-star AC Segment—Unit Shipment and Revenue Forecast Discussion

13. 5-STAR AC SEGMENT BREAKDOWN

5-star AC Segment Breakdown
5-star AC Segment—Market Engineering Measurements
5-star AC Segment—Unit Shipment and Revenue Forecast
5-star AC Segment—Unit Shipment and Revenue Forecast Discussion

14. OTHERS SEGMENT BREAKDOWN

Others Segment Breakdown
Others Segment—Market Engineering Measurements
Others Segment—Unit Shipment and Revenue Forecast
Others Segment—Unit Shipment and Revenue Forecast Discussion

15. SEGMENT BREAKDOWN BY POWER SUPPLY FEATURE—INVERTER AC SEGMENT BREAKDOWN

Segment Breakdown by Power Supply Feature—Inverter AC Segment Breakdown
Inverter AC Segment—Market Engineering Measurements
Inverter AC Segment—Unit Shipment and Revenue Forecast
Inverter AC Segment—Unit Shipment and Revenue Forecast Discussion

16. NON-INVERTER AC SEGMENT BREAKDOWN

Non-inverter AC Segment Breakdown
Non-inverter AC Segment—Market Engineering Measurements
Non-inverter AC Segment—Unit Shipment and Revenue Forecast
Non-Inverter AC Segment—Unit Shipment and Revenue Forecast Discussion

17. CONCLUSION

Conclusion
Global Perspective
Insights of Strategic Importance

18. THE LAST WORD

The Last Word
The Last Word—Three Big Predictions
Legal Disclaimer

19. APPENDIX

Appendix
Market Engineering Methodology
Additional Sources of Information on Environmental Technologies and Frost and Sullivan
Partial List of Companies Interviewed
Partial List of Companies Included in the Others Category
Learn More—Next Steps
Acronyms and Abbreviations Used
Acronyms and Abbreviations Used (continued)
Follow Frost and Sullivan

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