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Baby Food Denmark

  • April 2013
  • -
  • GlobalData
  • -
  • 78 pages

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Summary

Baby Food Denmark examines the trends in the baby food market for 2006-2012, with forecasts to 2018. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.

Key Findings

Consumption of baby food in Denmark was 2,510 tonnes in 2012, a drop of 7.5% over 2006. The market was expanding gradually until 2008, but 2009 saw a large drop in consumption, due to a fall in the number of births and the economic situation, and although an increase was registered in 2010, this did not bring the market back to its earlier levels, with further declines in 2011-2012.

Milks constitute the largest sector, and consumption increased by 5.9% between 2006 and 2010, but has since fallen back slightly. The second largest sector is wet meals, the most vibrant sector, with volumes up by 8.9%. Sales have been boosted by new products, including desserts in plastic pots, tray meals and pouches, although jarred meals remain dominant. Virtually all products in this sector are now organic.

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ref:plp2013

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