Table of Contents
Baby Food Finland examines the trends in the baby food market for 2006-2012, with forecasts to 2018. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.
Finland's birth rate was on an upward curve between 2006 and 2010 but has declined in 2011 and 2012. Sales of baby food were therefore boosted at the start of the period but have subsequently fallen in volume terms. After a further decline in 2013, there is expected to be a return to regular slight increases in the annual number of births. All sectors of the baby food market are forecast to show low levels of growth.
The economic downturn which began in 2008 has had less of an impact than in many other countries and value sales have continued to rise, driven by higher prices and a trend towards more sophisticated products, including organic food, toddler milks and, to a lesser extent, baby snacks. Between 2012 and 2018, value sales are forecast to increase in real terms in all sectors and to reach a total of €101.3 million. Growth at current prices is estimated at around 20.9%, although at constant prices the increase is likely to be closer to 6%.
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