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Baby Food Greece

  • May 2013
  • -
  • GlobalData
  • -
  • 80 pages

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Summary

Baby Food Greece examines the trends in the baby food market for 2006-2012, with forecasts to 2018. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.

Key Findings

The increasingly difficult economic situation in Greece and a significant fall in the number of births have resulted in an already small baby food market becoming appreciably smaller. By 2012, the market had declined by 15.9% in value and 16.8% in volume since a peak in 2008. In 2012, consumption amounted to just 4,779 tonnes, equivalent to a per capita intake of 49.1kg. Volume consumption in all major sectors is now lower than in 2006 and only the third stage milk segment has recently shown any growth. In 2012, the retail market was valued at €82 million (US$ 105 million), only 1.4% higher than in 2006. In real terms, this is equivalent to a fall of almost 15%, due not only to lower sales volumes but also to falling prices.

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ref:plp2013

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