Table of Contents
Baby Food Italy examines the trends in the baby food market for 2006-2012, with forecasts to 2018. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.
In 2012, sales of baby milks in Italy stood at 7,857 tonnes but consumption remains extremely low by European standards, a fact frequently attributed to high prices. The falling birth rate, coupled with the difficult economic situation, led to a slowdown in growth in 2009 and 2010. Since then, however, consumption has increased more strongly, with parents apparently unwilling to cut back further, and over the period since 2006 as a whole, volumes have increased by 11.8%. In addition to high prices, further growth has been hampered by increased breastfeeding rates, which have particularly affected first'stage milks. Manufacturers' efforts to expand the consumer base with growing-up milks have succeeded to some extent over the last two years, with sales of third stage milks expanding strongly. Wider distribution of baby milks through grocery outlets has also encouraged sales.
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