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Baby Food Portugal

  • March 2013
  • -
  • ERC
  • -
  • 85 pages

Summary

Baby Food Portugal examines the trends in the baby food market for 2006-2012, with forecasts to 2018. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.

Key Findings

Baby meals formed the largest sector within the total baby food market, at 2,853 tonnes in 2012. The sector posted a strong performance between 2006 and 2008. In 2009 and 2010, however, sales fell back due to the economic situation and the sharp downturn in the number of births in 2009. Consumption was also badly affected in 2011 and 2012, not only by the low number of births but also by the increase in VAT on jarred meals, from 13% to 23%, at the beginning of 2012. The convenience of wet meals underpinned their growth at the start of the review period. They are particularly attractive to working mothers in Portugal, and further growth can be expected once the economy begins to recover.

Table Of Contents

Baby Food Portugal
Executive Summary
Market Size
Baby Food: Market Size, 2006-2012
Market Segmentation
Baby Food: Market Segmentation, 2012
Market Trends
Baby Food: % Growth, 2006-2012
Per Capita
Baby Food: Per Capita Consumption and Expenditure, 2011 and 2012
Major Developments
Distribution
The Suppliers
Manufacturer Shares, 2012
The Future
Projected Market Size, 2012 and Growth Rates, 2012-2018
Background to the Market
The Baby Population
Birth and Population Trends, 2002-2012
Live Birth Trends by Age of Mother, 2006-2011
Baby Population, 2002-2012
The Consumer
Social Trends
Marriage and Divorce Rates, 2006-2011
Working Women
Trends in the Female Workforce, 2006-2012
Breakdown of the Female Workforce by Age, 2006-2012
Proportion of Working Mothers, 1998-2005
Breastfeeding
Breastfeeding Prevalence by Socio-Demographic Factors, 1995/96 and 1998/99
Average Duration of Breastfeeding by Socio-Demographic Factors, 1995/96 and 1998/99
Breakdown of Breastfed Babies by Duration of Breastfeeding, 1995/96 and 1998/99
Proportion of Babies being Breastfed by Age Group, 1995/96 and 1998/99 and 2005/06
Proportion of Babies being Breastfed by Age Group and Region, 2005-2006
Market Profile
Overview
Introduction
Key Features and Developments
Baby Food: Market Value, Current Prices, 2006-2012
Baby Food: Market Value, Constant Prices, 2006-2012
Baby Food: Market Value, US Dollars, 2006-2012
Baby Food: Market Volume, 2006-2012
Baby Food: Per Capita Expenditure, Current Prices, 2006-2012
Baby Food: Per Capita Expenditure, Constant Prices, 2006-2012
Baby Food: Per Capita Expenditure, US Dollars, 2006-2012
Baby Food: Per Capita Consumption, 2006-2012
Manufacturers and Brands
Baby Food: Manufacturer Share Trends, Value, 2006-2012
Baby Food: Manufacturer Representation, Value, 2012
Baby Food: Manufacturer Representation, Volume, 2012
Baby Milks
Key Features and Developments
Baby Milks: Sector Trends, 2006-2012
Per Capita Trends
Baby Milks: Per Capita Expenditure and Consumption, 2006-2012
Market Segmentation
Baby Milks: Sector Segmentation, 2006-2012
Baby Milks: Market Breakdown, Powdered v Liquid, 2006-2012
Powdered Baby Milks: Brand Price Positioning Analysis, 2013
Liquid Baby Milks: Brand Price Positioning Analysis, 2013
Manufacturers and Brands
Baby Milks: Manufacturer Market Shares, Value, 2006-2012
Baby Milks: Manufacturer Market Shares, Volume, 2006-2012
Baby Milks: Principal Manufacturers' Brands by Segment, 2013
Baby Cereals
Key Features and Developments
Baby Cereals: Sector Trends, 2006-2012
Per Capita Trends
Baby Cereals: Per Capita Expenditure and Consumption, 2006-2012
Market Segmentation
Baby Cereals: Market Segmentation, 2006 and 2012
Manufacturers and Brands
Baby Cereals: Manufacturer Market Shares, Value, 2006-2012
Baby Cereals: Manufacturer Market Shares, Volume, 2006-2012
Wet Baby Meals
Key Features and Developments
Wet Baby Meals: Sector Trends, 2006-2012
Per Capita Trends
Wet Baby Meals: Per Capita Expenditure and Consumption, 2006-2012
Market Segmentation
Wet Baby Meals: Sector Segmentation, 2006-2012
Manufacturers and Brands
Wet Baby Meals: Manufacturer Market Shares, Value, 2006-2012
Wet Baby Meals: Manufacturer Market Shares, Volume, 2006-2012
Baby Drinks
Key Features and Developments
Baby Drinks: Sector Trends, 2006-2012
Per Capita Trends
Baby Drinks: Per Capita Expenditure and Consumption, 2006-2012
Manufacturers and Brands
Baby Drinks: Manufacturer Market Shares, Value, 2006-2012
Baby Drinks: Manufacturer Market Shares, Volume, 2006-2012
Finger Foods
Key Features and Developments
Finger Foods: Sector Trends, 2006-2012
Per Capita Trends
Finger Foods: Per Capita Expenditure and Consumption, 2006-2012
Manufacturers and Brands
Finger Foods: Manufacturer Market Shares, Value, 2006-2012
Finger Foods: Manufacturer Market Shares, Volume, 2006-2012
Distribution
Retailing
Grocery Structure
Retail Outlets by Type, 2004-2012
Food Sales by Outlet Type, 2006-2012
Leading Food Retailers in Portugal, 2010-2012
Pharmacies
Baby Food Retailing
Baby Food: Sales by Outlet Type, Value, 2006-2012
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2012
Baby Food: Manufacturer Representation, Volume, 2012
Nestle Portugal
Nestle: Market Shares, 2012
Danone/Milupa Comercial SA
Danone: Market Shares, 2012
Alter SA
Alter: Market Shares, 2012
Other Suppliers
Foreign Trade
Imports
Imports of Baby Food by Type, Volume, 2005-2011
Imports of Baby Food by Type, Value, 2005-2011
Imports of Baby Food by Country of Origin, Volume, 2009-2011
Imports of Baby Food by Country of Origin, Value, 2009-2011
Exports
Exports of Baby Food by Type, Volume, 2005-2011
Exports of Baby Food by Type, Value, 2005-2011
Exports of Baby Food by Country of Destination, Volume, 2009-2011
Exports of Baby Food by Country of Destination, Value, 2009-2011
The Future
Future Live Birth Trends
Birth and Population Trends, 2006-2018
Baby Population, 2012-2018
Consumer Attitudes
Health Guidelines
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2012-2018
Baby Food: Market Value Forecasts, Constant Prices, 2012-2018
Baby Food: Market Value Forecasts, US Dollars, 2012-2018
Baby Food: Market Volume Forecasts, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2012-2018
Baby Food: Per Capita Consumption Forecasts, 2012-2018
Economic and Demographic Background
Political and Economic Summary
Economic Background
Key Macro-Economic Indicators, 2006-2013
RPI Trends, 2006-2018
Demographic Background
Population Growth and Forecasts, 2006-2018

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