Table of Contents
Baby Food Portugal examines the trends in the baby food market for 2006-2012, with forecasts to 2018. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.
Baby meals formed the largest sector within the total baby food market, at 2,853 tonnes in 2012. The sector posted a strong performance between 2006 and 2008. In 2009 and 2010, however, sales fell back due to the economic situation and the sharp downturn in the number of births in 2009. Consumption was also badly affected in 2011 and 2012, not only by the low number of births but also by the increase in VAT on jarred meals, from 13% to 23%, at the beginning of 2012. The convenience of wet meals underpinned their growth at the start of the review period. They are particularly attractive to working mothers in Portugal, and further growth can be expected once the economy begins to recover.
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