Table of Contents
Baby Food South Korea examines the trends in the baby food market for 2006-2012, with forecasts to 2018. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.
The meals and others sector remains small, accounting for just 12.9% of overall market volume in 2012, and 8.5% of value, but it is the only sector to have shown growth in volume terms every year, despite the drop in the number of babies in 2008-2009, with consumption virtually doubling between 2006 and 2012. The development of this sector was previously hampered by a perception that imported baby meals - the only products available at that time - were of doubtful nutritional value, and therefore mothers opted to feed their babies home'prepared meals. This trend has been countered by the entry of the main domestic players in baby foods - trusted household names - into wet meals and drinks, and more recently also into finger foods. Domestic brands have now superseded imports, and the launch of organic products has also encouraged consumption. Increased affluence and smaller families are boosting growth, and higher numbers of live births over the last three years have also fuelled expansion.
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