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Baby Food Spain

  • February 2013
  • -
  • ERC
  • -
  • 100 pages

Summary

Baby Food Spain examines the trends in the baby food market for 2006-2012, with forecasts to 2018. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.

Key Findings

The Spanish baby food market has been hit hard over the past four years by the decline in the number of births and the very difficult economic situation. Sales have fallen in both volume and value between 2008 and 2012, and per capita consumption is now 5.3% lower than in 2006, while consumption at 58,392 tonnes is down 12%.

Despite this poor performance, manufacturers have continued to launch new ranges, notably Hero's Nanos and Pedialac lines, to re-launch brands with improved formulations, to look for ways to counteract the market trends, for example by offering economy packs and easy-to-use packs, and to market themselves strongly in segments, such as liquid milks, which have continued to thrive. This has perhaps prevented sales from falling even further.

Table Of Contents

Baby Food Spain
Executive Summary
Market Size
Baby Food: Market Size, 2006-2012
Market Segmentation
Baby Food: Market Segmentation, 2012
Market Trends
Baby Food: % Growth, 2006-2012
Per Capita
Baby Food: Per Capita Consumption and Expenditure, 2011 and 2012
Major Developments
Distribution
The Suppliers
Manufacturer Shares, 2012
The Future
Projected Market Size, 2018 and Growth Rates, 2012-2018
Background to the Market
The Baby Population
Birth and Population Trends, 2002-2012
The Baby Population, 2002-2012
Births and Birth Rate by Region, 2011
The Consumer
Social Trends
Marriage and Divorce Rates, 2006-2011
Working Women
Trends in the Female Workforce, 2006-2012
Women in Employment by Age, 2007-2011
Marketing of Baby Food
Breastfeeding
Breastfeeding Trends, 1995-2006
Breastfeeding Prevalence by Age of Baby and Type of Breastfeeding, 2003
Breastfeeding Prevalence by Age of Baby and Type of Breastfeeding, 2006
Breastfeeding Prevalence by Socio-Economic Characteristics of Mothers, 2003
Market Profile
Overview
Introduction
Key Features and Developments
Baby Food: Market Value, Current Prices, 2006-2012
Baby Food: Market Value, Constant Prices, 2006-2012
Baby Food: Market Value, US Dollars, 2006-2012
Baby Food: Market Volume, 2006-2012
Baby Food: Per Capita Expenditure, Current Prices, 2006-2012
Baby Food: Per Capita Expenditure, Constant Prices, 2006-2012
Baby Food: Per Capita Expenditure, US Dollars, 2006-2012
Baby Food: Per Capita Consumption, 2006-2012
Manufacturers and Brands
Manufacturer Share Trends, Value, 2006-2012
Baby Food: Manufacturer Shares by Sector, Volume, 2012
Baby Food: Manufacturer Shares by Sector, Value, 2012
Baby Milks
Key Features and Developments
Baby Milks: Sector Trends, 2006-2012
Per Capita Trends
Baby Milks: Per Capita Expenditure and Consumption, 2006-2012
Market Segmentation
Baby Milks: Market Segmentation by Stage, 2006-2012
Powdered Baby Milks: Brand Price Positioning Analysis, 2013
Liquid Baby Milks: Brand Price Positioning Analysis, 2013
Manufacturers and Brands
Baby Milks: Manufacturer Market Shares, Volume, 2006-2012
Baby Milks: Manufacturer Market Shares, Value, 2006-2012
Baby Milks: Brands by Segment, 2013
Baby Cereals and Dry Meals
Key Features and Developments
Baby Cereals and Dry Meals: Sector Trends, 2006-2012
Per Capita Trends
Baby Cereals and Dry Meals: Per Capita Expenditure and Consumption, 2006-2012
Market Segmentation
Baby Cereals: Sales by Type, 2006-2012
Manufacturers and Brands
Baby Cereals: Manufacturer Market Shares, Volume, 2006-2012
Baby Cereals: Manufacturer Market Shares, Value, 2006-2012
Wet Baby Meals
Key Features and Developments
Wet Baby Meals: Sector Trends, 2006-2012
Per Capita Trends
Wet Baby Meals: Per Capita Expenditure and Consumption, 2006-2012
Market Segmentation
Wet Baby Meals: Sector Segmentation, 2005-2011
Manufacturers and Brands
Wet Baby Meals: Manufacturer Market Shares, Volume, 2006-2012
Wet Baby Meals: Manufacturer Market Shares, Value, 2006-2012
Baby Drinks
Key Features and Developments
Baby Drinks: Sector Trends, 2006-2012
Per Capita Trends
Baby Drinks: Per Capita Expenditure and Consumption, 2006-2012
Manufacturers and Brands
Baby Drinks: Manufacturer Shares, Volume, 2006-2012
Baby Drinks: Manufacturer Shares, Value, 2006-2012
Distribution
Retailing
Grocery Structure
Food Outlets by Type, 2006-2011
Retail Grocery Sales by Outlet Type, 2005-2011
Leading Food Retailers, 2009-2011
Leading Spanish Retailers: Food Market Shares, 2007-2011
Pharmacies
Number of Pharmacies, 2004-2010
Baby Food Distribution
Baby Food: Manufacturer Distribution by Retail Channel, 2012
Baby Food: Sales by Product and Outlet Type, Volume, 2006-2012
Baby Food: Sales by Product and Outlet Type, Value, 2006-2012
Baby Food: Sales via Food Outlets by Type, 2001
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2012
Baby Food: Manufacturer Representation, Volume, 2012
Advertising Expenditure
Advertising Expenditure by Major Players, 2003-2006
Nestle España
Nestle: Market Shares, 2012
Nestle España SA: Financial Highlights, 2006-2011
Hero España
Hero: Market Shares, 2012
Hero España SA: Financial Highlights, 2005-2011
Danone
Danone: Market Shares, 2012
Alter Farmacía Nutriben
Alter Farmacía: Market Shares, 2012
Alter Farmacía: Financial Highlights, 2006-2011
Laboratorios Ordesa SL
Laboratorios Ordesa: Market Shares, 2012
Mead Johnson Nutrition Spain SL
Mead Johnson: Market Shares, 2012
Lactalis Nutrición Infantil SLU
Lactalis: Market Shares, 2012
Other Suppliers
Foreign Trade
Imports
Imports of Baby Food by Type, Volume, 2005-2011
Imports of Baby Food by Type, Value, 2005-2011
Imports of Baby Food by Country of Origin, Volume, 2009-2011
Imports of Baby Food by Country of Origin, Value, 2009-2011
Exports
Exports of Baby Food by Type, Volume, 2004-2011
Exports of Baby Food by Type, Value, 2004-2011
Exports of Baby Food by Country of Destination, Volume, 2009-2011
Exports of Baby Food by Country of Destination, Value, 2009-2011
The Future
Live Birth Trends
Birth and Population Projections, 2006-2018
Baby Population, 2012-2018
Consumer Attitudes
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2012-2018
Baby Food: Market Value Forecasts, Constant Prices, 2012-2018
Baby Food: Market Value Forecasts, US Dollars, 2012-2018
Baby Food: Market Volume Forecasts, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2012-2018
Baby Food: Per Capita Consumption Forecasts, 2012-2018
Economic and Demographic Background
Political and Economic Summary
Economic Background
Economic Indicators, 2006-2013
RPI Trends, 2006-2018
Demographic Data
Population Trends, 2006-2018

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