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Baby Food Thailand

  • January 2014
  • -
  • ERC
  • -
  • 105 pages

Summary

Baby Food Thailand examines the trends in the baby food market for 2006-2012, with forecasts to 2018. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.

Key Findings

The market for baby food in Thailand grew by 31% in value terms between 2006 and 2012, to reach Baht 22.5 billion (US$ 723 million). Consumption was hit from 2009 to 2011 by higher prices, economic and political difficulties and the severe floods in late 2011, and ended the period slightly down at 44,000 tonnes. The market is dominated by the milks sector, which, despite the falling number of births, has been stimulated by low levels of breastfeeding and the continuing success of growing-up milks, and in 2012 accounted for 93.5% of value sales. Per capita consumption of baby food rose by only 1.8% over the review period to reach 50.9kg in 2012, although expenditure per baby rose by 36.9% at current prices between 2006 and 2012.

Table Of Contents

Baby Food Thailand
Executive Summary
Market Size
Baby Food: Market Size, 2006-2012
Market Structure
Baby Food: Market Segmentation, 2012
Market Trends
% Growth, 2006-2012
Per Capita
Baby Food: Per Capita Consumption and Expenditure, 2011 and 2012
Major Developments
Distribution
The Suppliers
Baby Food: Manufacturer Shares, 2012
The Future
Projected Market Size, 2018 and Growth Rates, 2012-2018
Background to the Market
The Baby Population
Birth and Population Trends, 2002-2012
Baby Population, 2002-2012
Socio-Demographic Trends
Trends in Marriages and Divorces, 2005-2011
Live Births by Age of Mother, 2000-2010
Live Births by Region, 2009 and 2010
Average Number of Children, 1996, 2006 and 2009
Working Women
Number of Working Women, 2006-2012
Working Women by Industry, 2004-2012
Working Women by Type of Work, 2012
The Consumer
Breastfeeding Trends
Breastfeeding Trends, 1998-2005/06
Breastfeeding within One Day of Birth, 2005-2006
Breastfeeding Trends by Duration, 2005-2006
Types of Breastfeeding by Region, 2009
Market Profile
Overview
Introduction
Key Features and Developments
Baby Food: Market Value, Current Prices, 2006-2012
Baby Food: Market Value, Constant Prices, 2006-2012
Baby Food: Market Value, US Dollars, 2006-2012
Baby Food: Market Volume, 2006-2012
Baby Food: Per Capita Expenditure, Current Prices, 2006-2012
Baby Food: Per Capita Expenditure, Constant Prices, 2006-2012
Baby Food: Per Capita Expenditure, US Dollars, 2006-2012
Baby Food: Per Capita Consumption, 2006-2012
Manufacturers and Brands
Baby Food: Manufacturer Shares by Sector (Value), 2012
Baby Food: Manufacturer Shares by Sector (Volume), 2012
Trends in Manufacturer Shares, Value, 2006-2012
Baby Milks
Key Features and Developments
Baby Milks: Sector Trends, 2006-2012
Per Capita Trends
Baby Milks: Per Capita Expenditure and Consumption, 2006-2012
Sector Segmentation
Baby Milks: Segmentation by Type, Volume, 2006-2012
Baby Milks: Segmentation by Type, Value, 2006-2012
Baby Milks: Segmentation by Quality, 2008-2012
Baby Milks: Brand Price Analysis, 2013
Liquid Baby Milks: Brand Price Analysis, 2013
Baby Milks: Brand Price Positioning Analysis, 2013
Manufacturer and Brands
Baby Milks: Manufacturer Shares, 2006-2012
First/Second Stage and Special Formula Baby Milks: Manufacturer Shares, Value, 2006-2012
Growing-Up Baby Milks: Manufacturer Shares, Value, 2006-2012
Baby Milks: Brands, 2013
Baby Cereals
Key Features and Developments
Baby Cereals: Sector Trends, 2006-2012
Per Capita Trends
Baby Cereals: Per Capita Expenditure and Consumption, 2006-2012
Sector Segmentation
Manufacturers and Brands
Baby Cereals: Manufacturer Shares, 2006-2012
Baby Meals
Key Features and Developments
Baby Meals: Sector Trends, 2006-2012
Per Capita Trends
Baby Meals: Per Capita Expenditure and Consumption, 2006-2012
Sector Segmentation
Manufacturers and Brands
Baby Meals: Manufacturer Shares, 2006-2012
Distribution
Retailing
Retail Structure
Food Retailing: Sales by Outlet Type, 2008-2012
Retailing: Number of Modern Trade Retailers, 2007-2012
Leading Food Retailers by Sales, 2012
Baby Food Retailing
Baby Food: Sales by Outlet Type, 2006-2012
Storecheck Analysis
Introduction
Facings Allocation by Product Type
Facings Allocation by Manufacturer and Product Type
Facings Allocation by Product and Pack Type
Facings Allocation by Pack Size and Product Type
Facings Allocation by Country of Origin and Product Type
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2012
Baby Food: Manufacturer Representation, Volume, 2012
Dumex Ltd (Danone)
Dumex (Danone): Market Shares, 2012
Nestle (Thailand) Ltd
Nestle: Market Shares, 2012
Mead Johnson Nutrition (Thailand) Ltd
Mead Johnson: Market Shares, 2012
Heinz Win Chance Co Ltd
Heinz: Market Shares, Value, 2012
Other Suppliers
Abbott Laboratories Limited
Healthy Foods Co Ltd
Peachy Village Co Ltd
Snow Brand Siam Co. Ltd
Xongdur Thai Organic Food Co. Ltd
Foreign Trade
Baby Milks and Cereals: Imports by Country of Origin, Value, 2007-2012
Baby Milks and Cereals: Imports by Country of Origin, Volume, 2007-2012
Baby Milks and Cereals: Exports by Country of Destination, Value, 2010-2012
Baby Milks and Cereals: Exports by Country of Destination, Volume, 2010-2012
Other Baby Food: Exports by Country of Destination, Volume and Value, 2011 and 2012
The Future
Live Birth Trends
Birth and Population Projections, 2006-2018
Baby Population, 2012-2018
Consumer Attitudes
Health Guidelines
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2012-2018
Baby Food: Market Value Forecasts, Constant Prices, 2012-2018
Baby Food: Market Value Forecasts, US Dollars, 2012-2018
Baby Food: Market Volume Forecasts, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2012-2018
Baby Food: Per Capita Consumption Forecasts, 2012-2018
Economic and Demographic Background
Political and Economic Summary
Economic Background
Economic Indicators, 2006-2013
RPI Trends, 2006-2018
Demographic Data
Population Trends, 2006-2018
Population by Age and Sex, 2012
Breakdown of Population by Region, 2006-2012
Appendix: Storecheck Results
Baby Milks
Kids' Milks
Baby Cereals
Baby Wet Savoury Meals
Baby Wet Sweet Meals
Finger Foods

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