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World Cigarettes Australia

  • April 2013
  • -
  • GlobalData
  • -
  • 54 pages

Summary

Table of Contents

Summary

World Cigarettes Australia focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in Australia, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2021.

Key Findings

Per capita consumption of cigarettes has declined by 60% since 1990 and smoking prevalence has virtually halved over the period to 15.9%. The Australian cigarette market is one of the most highly regulated markets in the world. Plain packaging was introduced in December 2012 with graphic health warnings required to cover 75% of the front and 90% of the back of the pack with the packs coloured olive/dark brown, said to be the least attractive colour according to consumer research. As a result, over the next 10 years sales are expected to decline by 35% to just under 13 billion pieces.

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