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World Cigarettes Iran

  • April 2014
  • -
  • GlobalData
  • -
  • 38 pages

Summary

Table of Contents

Summary

World Cigarettes Iran focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in Iran, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.

Key Findings

The 44 billion piece Iranian duty paid cigarette market is led by the Iranian Tobacco Company with a 2012 share of 68% although all the majors are present, led by JTI and BAT, the latter having gained share in 2012 while JTI reportedly lost share.

Contraband cigarettes were a major problem; in 2001 they accounted for 71.4% of overall sales. Although their profile has diminished as local supplies have improved, they still accounted for 28.5% of sales in 2011 but they were down at 16.3% in 2012. The increase in VAT during 2013 appears to have reversed this progress with contraband rising sharply again to just under 28% of sales. In 2012 illegal supplies accounted to 8.6 billion pieces, bringing overall per capita consumption up to 667 pieces.

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