Table of Contents
World Cigarettes Israel focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in Israel, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.
Dubek has historically led the 8.3 billion piece Israeli market although its share has come under increasing pressure from imports which now account for three-quarters of the market. As a result, Dubek now holds second place, with PMI dominating with a 50% share. BAT had 15% in 2012 with JTI on 3%.
As elsewhere, smoking prevalence is in steady decline with just over a fifth of the adult population smoking, down from 34.6% in 1990. This fall can be observed among both men and women with only 26.6% of men and 14% of women currently smoking.
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