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World Cigarettes Philippines

  • April 2013
  • -
  • GlobalData
  • -
  • 42 pages

Summary

Table of Contents

Summary

World Cigarettes Philippines focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in Philippines, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2021.

Key Findings

Following its 2010 merger with Fortune Tobacco, PMI now dominates the market with a 90.8% share in 2012 although this includes brands licensed from JTI, which had a share of around 9%. Some 29% of adults smoke (48.5% of men and 9.5% of women) giving a total smoking population of 17.4 million.

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