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World Cigarettes Romania

  • January 2014
  • -
  • ERC
  • -
  • 51 pages


World Cigarettes Romania focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in Romania, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.

Key Findings

EU tax harmonisation measures have led to steep increases in specific excise taxes on cigarettes in order to bring tax levels up to EU minimum requirements. As a result, duty paid cigarette sales are well down on peak levels in 2001/02 when consumption was in excess of 35 billion pieces. Today they stand at 26.6 billion pieces. Better control of the illegal market has, however, reduced its profile from 20% in 2010 to 8.7% in 2012.

BAT is the main player in this market accounting for over half of sales, up from less than 30% in 2000. JTI and PMI rank second and third with Imperial Tobacco operating on the margins. This is a market centred on international brands and led by BAT's Kent, followed by Marlboro, Pall Mall, Winston, Winchester and LandM. Together these six brands accounted for over three-quarters of the market in 2012.

Table Of Contents

World Cigarettes Romania
Market Size
Cigarette Consumption, 1990-2013
Releases for Consumption, 2005-2012
Per Capita Consumption, 1990-2013
Legal, Estimated Illegal and Total Consumption, 2007-2012
Market Structure
Market Breakdown: Domestic v Imported Products, 2000-2012
Price Segmentation, 2008-2010
Manufacturers and Brands
Manufacturer Sales and Market Shares, 2000-2013
Brand Shares, 2004-2012
Taxation and Retail Prices
EU Countries, Retail Price and Tax Incidence Comparison, 2013
Retail Prices
Annual Price Increases (Tobacco and Cigarettes), 2000-2009
The Smoking Population
Smoking Population, 1990-2012
Smoking by Age Group, 2003 and 2007
Smoking Prevalence by Age and Gender, 2011
Production and Trade
Cigarette Production, 1990-2012
Imports of Cigarettes, 1990-2012
Cigarette Imports by Country of Origin, 2000-2012
Exports of Cigarettes, 1990-2012
Cigarette Exports by Country of Destination, 2007-2012
Operating Constraints
Advertising Restrictions
Health Warnings/Labelling Requirements
Other Restrictions
Company Profiles
British American Tobacco (Romania) Srl
Japan Tobacco International (Romania) Srl
Philip Morris Romania Srl
Prospects and Forecasts
Consumption Forecasts to 2022

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