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World Cigarettes Saudi Arabia

  • April 2014
  • -
  • GlobalData
  • -
  • 26 pages

Summary

Table of Contents

Summary

World Cigarettes Saudi Arabia focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in Saudi Arabia, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.

Key Findings

There is no local production of cigarettes in Saudi Arabia with the market contested by the four major multinationals, led by PMI which had 60% of the market in 2012. BAT ranked second on 28%, followed by Imperial Tobacco, 10% and expanding, and JTI. Marlboro is the long-time leading brand, followed by LandM with the company's Merit taking fourth ranking. BAT's most important brand here is Gold Leaf while Imperial's is Davidoff.

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ref:plp2014

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