Table of Contents
World Cigarettes Armenia focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in Armenia, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.
Per capita consumption of cigarettes in Armenia is high at around 1,500 pieces: similar to levels 20 years ago. This is another market in the region where contraband abounds, currently accounting for a fifth of the market.
Two local companies, both now part of Grand Holding Group, take around a third of the market, with PMI and JTI being the leading multinationals present. The recent decision to move towards standardising excise duties for internal and imported brands will benefit the multinationals.
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