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World Cigarettes Cambodia

  • March 2014
  • -
  • GlobalData
  • -
  • 28 pages

Summary

Table of Contents

Summary

World Cigarettes Cambodia focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in Cambodia, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.

Key Findings

The 7 billion piece Cambodian cigarette market is becoming increasingly closely contested with the leading three players accounting for 85% of duty paid sales, up from just 68% in 2007. BAT leads the market although its share is coming under increasing pressure from Viniton and third ranking Imperial which benefited from its takeover of Altadis which had an 18% share prior to takeover. The combined entity now accounts for 22%, increasing to a forecast 23% in 2013 on the back of strong growth by its Fine brand in particular.

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