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This report provides a unique and comprehensive analysis of the company Global, Regional and National Tobacco Players: The China National Tobacco Corporation (CNTC), including the corporate profile, organisation structure, financial data, and competitive positioning. The analysis also details the organisation's history, merger and acquisition activity, licensing agreements, brand portfolio, as well as an assessment of competitive performance, strengths and weaknesses and current and future strategies.
Taken as one body, the CNTC is without question the world's largest cigarette producer, with output of over 2,516 billion cigarettes in 2012 and annual sales including exports totalling some 2,492 billion pieces, equivalent to 42% of the global cigarette market. It remains heavily dependent on its home market, which is the largest cigarette market in the world, and derives over 99% of its sales volume from the domestic market, but has a substantial export trade, with cigarettes being exported to many destinations worldwide.
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