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Global, Regional and National Tobacco Players: Philip Morris International

  • August 2013
  • -
  • GlobalData
  • -
  • 92 pages

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Summary

This report provides a unique and comprehensive analysis of the company Global, Regional and National Tobacco Players: Philip Morris International, including the corporate profile, organisation structure, financial data, and competitive positioning. The analysis also details the organisation's history, merger and acquisition activity, licensing agreements, brand portfolio, as well as an assessment of competitive performance, strengths and weaknesses and current and future strategies.

Key Findings

Previously part of Philip Morris Companies Inc/Altria Group Inc, Philip Morris International became an independent company trading on the New York Stock Exchange in 2008. It has considerable presence geographically but is excluded from the USA, a condition of its spin-off from Altria.

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