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Summary

This report provides a unique and comprehensive analysis of the company Global, Regional and National Tobacco Players: Reynolds American, including the corporate profile, organisation structure, financial data, and competitive positioning. The analysis also details the organisation's history, merger and acquisition activity, licensing agreements, brand portfolio, as well as an assessment of competitive performance, strengths and weaknesses and current and future strategies.

Key Findings

Reynolds American is the second largest supplier of cigarettes in the USA operating through RJ Reynolds Tobacco, its main business, and the Santa Fe Natural Tobacco Company which produces and markets a super-premium brand, Natural American Spirit. Reynolds American accounts for around 25% of US cigarette volumes.

Table Of Contents

Global, Regional and National Tobacco Players: Reynolds American
Introduction
Key Company Facts
Reynolds American Inc
Corporate Structure
Ownership
Organisation
Manufacturing Facilities
Principal Subsidiaries
Reynolds American Inc: List of Subsidiaries, 2013
Financial Highlights
Reynolds American: Consolidated Income Statement, 2004-2012
Reynolds American: Consolidated Balance Sheet, 2004-2012
MSA and Litigation Issues
MSA
Reynolds American: Settlement Payments, 2004-2012
Litigation
Reynolds American: Major Tobacco Cases Pending, 2012
Cigarette Business Review
Global Overview
Reynolds American: Global Cigarette Sales and Share Development, 2004-2012
USA
Reynolds American: US Cigarette Volumes, 2004-2012
USA: Market Size, Company Share and Sales Volume, 2000-2012
USA: Leading Manufacturer Shares by Price Segment, 2000-2012
Market Shares of Leading Brand Families, 2000-2012
Market Shares of Leading Premium Brand Families, 2000-2012
Market Shares of Leading Discount Brand Families, 2000-2012
International Markets
Santa Fe: Sales in Germany, 1998-2012
Other Tobacco Business
Smokeless Tobacco
Nicotine Replacement Products
Smoking Tobacco and Cigars
Company Strengths, Strategies and Performance
Reynolds American: US Cigarette Volumes, 2005-2012
Reynolds American: US Smokeless Volumes, 2005-2012

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