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The Smartphone markets: worldwide trends, forecasts and strategies 2014–2018

  • May 2014
  • -
  • Analysys Mason
  • -
  • 52 pages

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The number of smartphone connections is set to grow by 136% in the next 5 years to reach 3.9 billion worldwide in 2018. This report presents our latest smartphone forecasts, derived from a demand- and supply-side model for both smartphone connections and sales across 65 countries.

This report provides:

- a 5-year forecast of the installed base and sales demand for smartphones
- a detailed 5-year forecast of smartphone connections by operating system (OS) for France, Germany, Spain, the UK and the USA
- an in-depth analysis of the trends, drivers and inhibitors for the adoption of smartphones, and the strategies that players are adopting to expand smartphone adoption
- a comparative SWOT analysis for the top-eight smartphone manufacturers in the world (by number of device sales), as well as Google and Microsoft
- key implications and recommendations for mobile operators and vendors.

We define smartphones as mobile handsets that have the characteristics of a PC, including advanced multimedia capabilities and the ability to install third-party software. Our definition excludes Symbian Series 40 devices.
This report draws on Analysys Mason's regional forecasts and interviews with regional operators and smartphone vendors.

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