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  3. > Fast food and fast food market: complex analysis and forecast until 2016

Subject of research:

FAST FOOD MARKET

Goal of research:

EVALUATION OF THE MARKET AND FORECAST OF ITS DEVELOPMENT FOR 2014-2016

Regions of research:

RUSSIA AND LARGEST CITIES, REGIONS OF RF

Main blocks of research:

GENERAL ECONOMIC SITUATION IN RUSSIA
RUSSIAN PUBLIC CATERING MARKET
RUSSIAN FAST FOOD MARKET VOLUME
LARGEST PLAYERS ON FAST FOOD MARKET
TRENDS ON FAST FOOD MARKET
STATE REGULATIONS OF THE MARKET
CONSUMER PREFERENCES
FORECAST OF FAST FOOD MARKET

Production volumes, financial activities data, balance sheets, profit and loss statements, cash-flow statements, the subsidiaries and other data about these main companies were presented.

Information sources used:

Federal State Statistics Service
The Ministry of Economic Development
The Federal Customs Service
Industry experts’ estimates
Reports on retail sales
Data of the main players of the branch
Printed and electronic publications of the branch

The research contains 16 schedules, 9 diagrams, 10 tables and 1 picture.

EXTRACTS FROM RESEARCH

CHAPTER 3. VOLUME OF THE RUSSIAN FAST FOOD MARKET

As for 2013 public catering market turnover reached ** billion rubles and per capita parameter amounted to ** rub/person. In the closets time a slight slowing down of the growth is expected due to new wave of crisis in Russia. As practice shows in these periods people tend to decrease expenses for entertainment and eating out.

Russian public catering market is characterized by seasonality: the minimum turnover is observed in the first quarter of the year (January), the largest – in the last quarter. In 2009 a considerable decrease in the growth rates was observed in 2009 with the seasonality preserved, but revenues of Russian catering facilities were by 7,5% lower in the second half of the year than in the previous year. In 2010 the parameters were apt to grow.

In the last quarter proceeds of public catering facilities were higher. It was due to high demand for corporate events in café and restaurants. Besides, the growth was also due to pricing on the market of restaurant services during this period, prices in the menu increase by 5-10%.

CHAPTER 4. RUSSIAN PUBLIC CATERING MARKET VOLUME

During 2008-2012 fast food market increased dynamically and even in the crisis 2009, when the largest part of enterprises were short of the clients flow, fast food continued to grow with relatively high rates: public catering market in general decreased by 1,6%, and fast food segment increased by **,4%.

In 2013 rate of the market growth slowed down to **%. It was due to saturation of large cities markets, on the one hand, and Russian economy slowing down on the other hand. Studies showed that during the pre-crisis period people decrease eating out expenses. In particular, public catering market will not be so affected (judging by 2009) but the growth will slow down.

In 2013 market turnover increased by **%, and reached ** billion rubles. It amounted to **,1% of public catering market in general. Compared to 2007 this parameter was equal to **,4%.

The main trend of the market is regional expansion. Fast food networks strengthened their positions in two capitals and began to develop in regions of Siberia, Ural and Southern Regions. In the closest future their growth will be moderate and systematic.?

CHAPTER 5. LARGEST PLAYERS OF FAST FOOD MARKET

“Teremok” is a Russian fast food network, presented nowadays in Moscow and St. Petersburg. ?????? Now “Teremok” is represented by 3 formats: street stands, fixed-site restaurants and food courts in the shopping centers. In the street stands only pancakes are sold, and in fixed-site restaurants cereals and soups added into the range of products.

As of April, 2014 "Teremok" network in Moscow and Moscow Region was represented by ** cafes where the share of street stands made only **objects or 14,7% (all of them are located in the capital). In St. Petersburg **cafes functioned, and about a half of them worked in street stands format.

In 2013 their turnover was estimated by the owner of the company - Mikhail Goncharov at ** billion rubles in Moscow and ** billion rubles in St. Petersburg. Two more sale points were opened on franchise as an experiment: in Tyumen and Surgut. At the end of 2013 "Teremok" opened in Krasnodar. The choice of the city is determined by the fact that Krasnodar is the leader of all business ratings, and also a large number of shopping centers.

Table Of Contents

Fast food and fast food market: complex analysis and forecast until 2016
RESEARCH METHODOLOGY
LIST OF SCHEDULES, DIAGRAMS, TABLES AND SCHEMES
1. SUBJECT OF RESEARCH
1.1. Street outlets (Street food)
1.2. Fast food
1.3. Casual Dining
1.4. Fine Dining
1.5. Food Court
2.GENERAL ECONOMIC SITUATION IN RUSSIA
2.1. Population of Russia
Number of population
Social standards of living dynamics
Largest cities
2.2. Moscow and Moscow Region
2.3. Saint Petersburg
3. RUSSIAN MARKET OF PUBLIC CATERING
3.1. Volume of Russian public catering market
Dynamics by years
Dynamics by quarters
Market volume in regions
3.2. Public catering objects in regions
3.3. Regional specific features
4. VOLUME OF THE RUSSIAN PUBLIC CATERING MARKET
4.1. Market dynamics by years
4.2. Regional market structure
4.3. Largest fast food networks in million-strong cities
5. LARGEST PLAYERS ON PUBLIC CATERING MARKET
5.1. Rating opf companies by number of outlets
5.2. Opening plans
5.3. Foreign companies
McDonald's
KFC
Subway
Burger King
Sbarro
Starbucks
5.4. Russian companies
Stardog!s
Chaynaya lozhka
Kroshka-Kartoshka
Teremok
Podorozhnik
Traveler's Coffee
5.5. Healthy nutrition fast food
Prime-star
Healthy food
6. TRENDS ON PUBLIC CATERING MARKET
6.1. Focus on regional development
6.2. Russian filling of foreign fast-food
6.3. Networking fast food prevailing
6.4. Bunkruptcy of fast food market players
6.5. Franchising scheme on public catering market
Factors limiting franchising development
6.6. Novelties on public catering market
Soup fast food
Arctic fast food
7. STATE REGULATIONS OF THE MARKET
7.1. Regulations
7.2. Strategy of trade development in RF for 2011-2015 and until 2020
8. CONSUMER PREFERENCES
8.1. Eating out expenses
8.2. Structure of public catering facilities visits
Moscow residents preferences
Consumer image of McDonald's
Preferences by location of public catering networks in cities
9. FORECAST OF THE RUSSIAN FAST FOOD MARKET
ABOUT INTESCO RESEARCH GROUP

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