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Growth Opportunities in the Canadian Professional Headset Market

  • May 2014
  • -
  • Frost & Sullivan
  • -
  • 47 pages

Summary

Table of Contents

A Region with High Growth Potential for Professional Headsets

The Canadian contact centre and office (CC&O) professional headsets market is one of the 10 most attractive markets in the world, in terms of total market size with estimated revenue of more than $53 million in 2012. This market insight provides executives with a detailed analysis of the Canadian professional headset market, and includes an overview of the Canadian ICT environment, main industry trends, drivers and restraints, market sizing and forecasts, channel analysis, competitive analysis, and various headset deployment case studies.

Key Findings
-The Canadian contact center and office (CC&O) professional headsets market is one of the most attractive markets in the world in terms of total market size with an estimated revenue of more than $ million in 2012.
-Enjoying a seven-year CAGR of percent in terms of headset sales, the Canadian professional headset market is expected to continue on its current growth path driven by the increased need for multi-tasking and hands-free communications; the growing adoption of unified communications (UC) and desktop communications; and the continued evolution of the headset from a simple accessory to an intelligent enterprise communications device.
-Within the CC&O headset market, the strongest potential has been identified in:
-The office headset segment, growing at a revenue CAGR of percent, with estimated office headset market revenue 7 times larger than contact center revenue by 2019.
-The wireless headset segment, growing at a revenue CAGR of percent, with wireless revenue already surpassing corded revenue in 2013.
-The UC headset segment, growing at double-digit rates and representing over percent of total CC&O headset revenue in 2012.
-While price, service, and quality have been cited as the most important purchasing criteria among Canadian businesses, according to channel participants, a good headset brand is also becoming an important factor when purchasing a headset.
-The leading enterprise headset market brands in Canada today are Plantronics and Jabra.
-The combined market share of Plantronics and Jabra is estimated to be percent with both vendors offering solid CC&O headset portfolios similar to their US offerings and leveraging strong sales and customer service infrastructures that supports and rewards established headset channel partners in the Canadian ICT market.
-In terms of channel distribution sector, 95 percent of Canadian CC&O headset sales are made through channel partners.
-As opposed to the US, which is a market characterized by more than 60 channel participants that generate more than half a million dollars in CC&O headset revenue each, Canada is not only a smaller market, but also has fewer channel participants engaged in actively selling CC&O headsets. Frost & Sullivan estimates that only about to companies have a fair amount of professional headset sales in the Canadian market.
-As in the case of the US market, the Canadian channel distribution structure is made of two tiers: tier-1 participants that buy directly from the headset vendors and tier-2 participants that buy from resellers.
-Main headset channel partners include interconnects, distributors, local carriers, specialty distrubutors, direct marketers (DMRs) and retailers or contract stationers.
-While tier-1 partners include personally-owned interconnects and large technology distributors that purchase headsets directly from headset vendors, tier-2 partners are channel participants such as carriers, direct marketers (DMR’s), specialty distributors & others that sell headsets purchased from tier-1 participants.
-End-user revenue made by headset channel partners in 2012 is estimated at $ million, around percent above headset vendor revenue.

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