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Market Growth to Follow Economic Growth Trends

This research service analyses the industrial paints and coatings market for South Africa, Nigeria, and Kenya in terms of volume and growth rates. In addition, it examines drivers, restraints, and challenges affecting the growth of these markets. Each market is further segmented according to product types, which include: industrial protective coatings, wood coatings, powder coatings, can and coil coatings, and marine coatings. This research service also includes market growth forecasts from 2012 to 2017 and a detailed analysis of key market participants, pricing, a breakdown of market shares by company, and an overview relevant technology.

Key Findings
-The South African, Nigerian, and Kenyan industrial paints and coatings markets will present attractive growth opportunities over the forecast period (2013 to 2017) of the study.
-Apart from the projected growth forecast in gross domestic product (GDP) throughout all 3 countries, the 3 main growth drivers for the industrial paints and coatings market will be the expansion in infrastructure development, an increased middle-income class, improved public and private relationships, and augmented investment opportunities.
-The industrial paints and coatings market is less fragmented in terms of competition when compared to the decorative paints and coatings market, as the technology is more advanced and the starting capital is far greater. However, the market still remains relatively price sensitive.
-New regulations are forecast to lessen the degree of price sensitivity in the market, which will positively influence the industrial paints and coatings market.
-Government initiatives within sub-Saharan Africa are in place to reduce imports, which promotes increased local manufacturing activities.
-Meanwhile, higher import tariffs are placed on imported finished goods. Imported goods become less competitive with locally manufactured products, increasing local production.
-Market trends suggest that the product segment growth areas within the total industrial paints and coatings market lie within industrial protective, powder, and marine coatings. This growth will be driven by an anticipated increase in industrial growth and heightened investment in infrastructure projects brought about by public and private investments.
-Another focus area lies specifically within can coatings, which forms part of the can and coil coatings segment assessment.
-The expansion of the middle-income class population and increased export opportunities into Southern Africa continue to drive the demand for food and beverage packaging, thus increasing the demand for can coatings. Increased export opportunities may, however, be restrained by the geographical location of the actual demand.
-South Africa may pose an area of opportunity for coil coatings as the demand in the white goods market is expected to increase due to lower interest rates.
-Africa’s industrial paint and coatings market has vast market potential. As manufacturers of industrial paints and coatings create better awareness about the use and benefits of using the correct products for various application sectors, the market potential will be captured, as end users in Africa generally lack product awareness, making the industrial paints and coatings market in Africa relatively underdeveloped and unexplored.

Table Of Contents

Analysis of the Industrial Paints and Coatings Market in South Africa, Nigeria, and Kenya
1. EXECUTIVE SUMMARY

Executive Summary
Key Findings
Market Engineering Measurements
CEO's Perspective

2. MARKET OVERVIEW

Market Overview
Scope, Aims, and Objectives
Introduction
Market Definitions
Market Overview
Market Overview—South Africa
Market Overview—Nigeria
Market Overview—Kenya
Technology Trends
Technology Trends (continued)
Key Questions This Study Will Answer
Market Segmentation
Market Structure
Market Distribution Structure

3. MEGA TRENDS AND INDUSTRY CONVERGENCE IMPLICATIONS

Mega Trends and Industry Convergence Implications
Impact of Mega Trends on the Industrial Paints and Coatings Market

4. EXTERNAL CHALLENGES: DRIVERS AND RESTRAINTS—TOTAL INDUSTRIAL PAINTS AND COATINGS MARKET

External Challenges: Drivers and Restraints—Total Industrial Paints and Coatings Market
Industry Challenges
Industry Challenges Explained
Drivers and Restraints
Drivers Explained
Restraints Explained

5. FORECASTS AND TRENDS—TOTAL INDUSTRIAL PAINTS AND COATINGS MARKET

Forecasts and Trends—Total Industrial Paints and Coatings Market
Market Engineering Measurements
Forecast Assumptions
Volume Forecast
Volume Forecast Discussion
Pricing Trends Discussion
Volume Forecast by Product Type
Volume Forecast by Product Type Discussion

6. SOUTH AFRICA ANALYSIS

South Africa Analysis
South Africa Breakdown
Volume Forecast
Volume Forecast Discussion
Volume Forecast by Product Type
Volume Forecast by Product Type Discussion
Market Share
Market Share Analysis
Market Share Analysis by Product Type
Competitive Environment
Top Competitors
Competitive Factors and Assessment

7. INDUSTRIAL PROTECTIVE COATINGS SEGMENT BREAKDOWN

Industrial Protective Coatings Segment Breakdown
Industrial Protective Coatings Segment Key Findings
Market Engineering Measurements
Volume Forecast
Volume Forecast Discussion

8. WOOD COATINGS SEGMENT BREAKDOWN

Wood Coatings Segment Breakdown
Wood Coatings Segment Key Findings
Market Engineering Measurements
Volume Forecast
Volume Forecast Discussion

9. POWDER COATINGS SEGMENT BREAKDOWN

Powder Coatings Segment Breakdown
Powder Coatings Segment Key Findings
Market Engineering Measurements
Volume Forecast
Volume Forecast Discussion

10. CAN AND COIL COATINGS SEGMENT BREAKDOWN

Can and Coil Coatings Segment Breakdown
Can and Coil Coatings Segment Key Findings
Market Engineering Measurements
Volume Forecast
Volume Forecast Discussion

11. MARINE COATINGS SEGMENT BREAKDOWN

Marine Coatings Segment Breakdown
Marine Coatings Segment Key Findings
Market Engineering Measurements
Volume Forecast
Volume Forecast Discussion

12. NIGERIA ANALYSIS

Nigeria Analysis
Nigeria Breakdown
Volume Forecast
Volume Forecast Discussion
Volume Forecast by Product Type
Volume Forecast by Product Type Discussion
Market Share
Market Share Analysis
Market Share Analysis by Product Type
Competitive Environment
Top Competitors
Competitive Factors and Assessment

13. INDUSTRIAL PROTECTIVE COATINGS SEGMENT BREAKDOWN

Industrial Protective Coatings Segment Breakdown
Industrial Protective Coatings Segment Key Findings
Market Engineering Measurements
Volume Forecast
Volume Forecast Discussion

14. WOOD COATINGS SEGMENT BREAKDOWN

Wood Coatings Segment Breakdown
Wood Coatings Segment Key Findings
Market Engineering Measurements
Volume Forecast
Volume Forecast Discussion

15. POWDER COATINGS SEGMENT BREAKDOWN

Powder Coatings Segment Breakdown
Powder Coatings Segment Key Findings
Market Engineering Measurements
Volume Forecast
Volume Forecast Discussion

16. CAN AND COIL COATINGS SEGMENT BREAKDOWN

Can and Coil Coatings Segment Breakdown
Can and Coil Coatings Segment Key Findings
Market Engineering Measurements
Volume Forecast
Volume Forecast Discussion

17. MARINE COATINGS SEGMENT BREAKDOWN

Marine Coatings Segment Breakdown
Marine Coatings Segment Key Findings
Market Engineering Measurements
Volume Forecast
Volume Forecast Discussion

18. KENYA ANALYSIS

Kenya Analysis
Kenya Breakdown
Volume Forecast
Volume Forecast Discussion
Volume Forecast by Product Type
Volume Forecast by Product Type Discussion
Market Share
Market Share Analysis
Market Share Analysis by Product Type
Competitive Environment
Top Competitors
Competitive Factors and Assessment

19. INDUSTRIAL PROTECTIVE COATINGS SEGMENT BREAKDOWN

Industrial Protective Coatings Segment Breakdown
Industrial Protective Coatings Segment Key Findings
Market Engineering Measurements
Volume Forecast
Volume Forecast Discussion

20. WOOD COATINGS SEGMENT BREAKDOWN

Wood Coatings Segment Breakdown
Wood Coatings Segment Key Findings
Market Engineering Measurements
Volume Forecast
Volume Forecast Discussion

21. POWDER COATINGS SEGMENT BREAKDOWN

Powder Coatings Segment Breakdown
Powder Coatings Segment Key Findings
Market Engineering Measurements
Volume Forecast
Volume Forecast Discussion

22. CAN AND COIL COATINGS SEGMENT BREAKDOWN

Can and Coil Coatings Segment Breakdown
Can and Coil Coatings Segment Key Findings
Market Engineering Measurements
Volume Forecast
Volume Forecast Discussion

23. MARINE COATINGS SEGMENT BREAKDOWN

Marine Coatings Segment Breakdown
Marine Coatings Segment Key Findings
Market Engineering Measurements
Volume Forecast
Volume Forecast Discussion

24. THE LAST WORD

The Last Word
The Last Word—3 Big Predictions
Legal Disclaimer

25. APPENDIX

Appendix
Market Engineering Methodology
List of Companies in Others—South Africa
List of Companies in Others—Nigeria
List of Companies in Others—Kenya
Additional Sources of Information on the Paints and Coatings Market

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