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Analysis of the Industrial Paints and Coatings Market in South Africa, Nigeria, and Kenya

  • May 2014
  • 208 pages
  • Frost & Sullivan
Report ID: 2148671


Table of Contents

Market Growth to Follow Economic Growth Trends

This research service analyses the industrial paints and coatings market for South Africa, Nigeria, and Kenya in terms of volume and growth rates. In addition, it examines drivers, restraints, and challenges affecting the growth of these markets. Each market is further segmented according to product types, which include: industrial protective coatings, wood coatings, powder coatings, can and coil coatings, and marine coatings. This research service also includes market growth forecasts from 2012 to 2017 and a detailed analysis of key market participants, pricing, a breakdown of market shares by company, and an overview relevant technology.

Key Findings
-The South African, Nigerian, and Kenyan industrial paints and coatings markets will present attractive growth opportunities over the forecast period (2013 to 2017) of the study.
-Apart from the projected growth forecast in gross domestic product (GDP) throughout all 3 countries, the 3 main growth drivers for the industrial paints and coatings market will be the expansion in infrastructure development, an increased middle-income class, improved public and private relationships, and augmented investment opportunities.
-The industrial paints and coatings market is less fragmented in terms of competition when compared to the decorative paints and coatings market, as the technology is more advanced and the starting capital is far greater. However, the market still remains relatively price sensitive.
-New regulations are forecast to lessen the degree of price sensitivity in the market, which will positively influence the industrial paints and coatings market.
-Government initiatives within sub-Saharan Africa are in place to reduce imports, which promotes increased local manufacturing activities.
-Meanwhile, higher import tariffs are placed on imported finished goods. Imported goods become less competitive with locally manufactured products, increasing local production.
-Market trends suggest that the product segment growth areas within the total industrial paints and coatings market lie within industrial protective, powder, and marine coatings. This growth will be driven by an anticipated increase in industrial growth and heightened investment in infrastructure projects brought about by public and private investments.
-Another focus area lies specifically within can coatings, which forms part of the can and coil coatings segment assessment.
-The expansion of the middle-income class population and increased export opportunities into Southern Africa continue to drive the demand for food and beverage packaging, thus increasing the demand for can coatings. Increased export opportunities may, however, be restrained by the geographical location of the actual demand.
-South Africa may pose an area of opportunity for coil coatings as the demand in the white goods market is expected to increase due to lower interest rates.
-Africa’s industrial paint and coatings market has vast market potential. As manufacturers of industrial paints and coatings create better awareness about the use and benefits of using the correct products for various application sectors, the market potential will be captured, as end users in Africa generally lack product awareness, making the industrial paints and coatings market in Africa relatively underdeveloped and unexplored.

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