Table of Contents
How Customers Deal with 10 Key Issues Regarding Mobile Worker Apps
The value of mobile worker software applications is growing quickly in the North American business sector. This market insight uses feedback from the annual Frost & Sullivan Mobile Enterprise Applications survey to examine ten key issues that businesses must address as they consider and implement these employee-facing solutions. Issues include defining business needs, prioritizing deployment plans, selecting a mobility partner, deciding on cloud vs. on-premise, etc. Survey feedback provides vendors and their channels with compelling material to discuss with prospective application customers.
The Pulse of Mobile Enterprise Applications
I n t r o d u c t i o n
An increasing number of North American businesses are realizing the value of deploying mobile software applications for use by their workers. This document examines how today’s businesses are addressing ten key issues as they consider and then implement, these employee-facing solutions. Vendors’ distribution channels must be prepared to discuss and give guidance as they encounter these topics in discussions with prospective and new clients. The charts utilized in this document display customer responses from an August 2013 Frost & Sullivan Mobile Enterprise Applications survey of mobile and wireless purchase decision makers in the Canadian and U.S. business sectors. The sample tilts toward the U.S. (204 U.S. decision makers versus 104 Canadian) but divides evenly in terms of company size, with half of the respondents employing fewer than 500 people (SMB or small and mediumsized businesses) and the other half employing 500 or more (Enterprise). Ten issues that users of mobile worker applications must address are listed below. The 2013 survey responses illuminate how today’s businesses are actually dealing with these concerns and provide vendors with compelling material to discuss with prospective customers: 1. Deciding which business need(s) are best addressed by the mobile worker application 2. Identifying and addressing barriers to implementation 3. Prioritizing the apps to be deployed 4. Selecting a mobility partner 5. Determining the level of customization required 6. Deciding between a cloud-based vs. on-premise approach 7. Identifying which mobile devices will be used with the application 8. Determining if a mobility management platform is required 9. Tracking the impact of the mobile worker app on key performance metrics 10.
Mobile Worker Apps: A Steadily Growing Presence
Mobile worker applications are growing in popularity. The majority of 2013 survey respondents— 73 percent—report already having one or more employee-facing mobile applications in place. The bulk of these users—48 percent of the total survey sample—have from one to ten apps deployed to some degree. Thirteen percent of the total sample self-identify as heavy users, with 20 or more software applications available for their workers to use on their mobile handhelds. Exhibit 1 displays the distribution of current deployments for the North American mobile worker application market in 2013.
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