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India Furniture Market Outlook to 2018 - Online Furniture Sales Gaining Traction

  • April 2014
  • -
  • Ken Research Private Limited
  • -
  • 88 pages

EXECUTIVE SUMMARY

The report titled “India Furniture Market Outlook to 2018 - Online Furniture Sales Gaining Traction” provides a comprehensive analysis of the various aspects of the industry such as the market size of India furniture industry, market segments and future outlook of the industry. The report also covers the market shares of major players in the retail as well online landscape of furniture market. Market segmentation includes by Organized and Unorganized, Types of Material Used and Utility of Furniture.

The furniture market in India has historically witnessed a prolific boom in the country. There were a number of factors which have led to a growth in furniture demand in the Indian households in the last few years. The growing economy of the country has encouraged the spending capacity of the people, which in turn has impelled the sales of branded furniture items in the market. The growing phase of infrastructure and real estate market has also augmented the demand for furniture products in the country. In the organized retail segment, the market is occupied by leading companies such as Godrej Interio, Home centre, Nilkamal, Durian Furniture, Style Spa among others, which have over the years grabbed significant positioning in the domestic market. Furthermore, the entry of international brands and increasing brand awareness amongst Indian inhabitants in the recent years has led to the emergence of furniture retailing in India.

The furniture market in India is highly fragmented with majority of the revenue being generated from the local players. The unorganized sector, which includes onsite carpenters, independent furniture manufacturers and domestic retailers have accounted for nearly ~% of the furniture market revenue in the country. In the recent years, moulded plastic, wrought iron, board and bamboo furniture have been widely purchased by the households in India. In order to cater to the rising requirements of online shopping in the country, a number of companies have stepped afoot in the online channel of furniture market in the last few years. For instance, leading offline retailer of readymade furniture products named @Home, which is a flagship brand of Nilkamal Pvt. Ltd, has launched its online shopping portal for the exclusive range of @Home furniture, furnishings and home décor items.

The Indian furniture market, which has grown at a CAGR of 17.2% for the period FY’2008-FY’2013, will incline at a compounded annual rate of 13.0% from FY’2013-FY’2018. Heavy demand of household items including furniture and furnishing products from the urban class has historically been conducive to the growth of furniture market in India. This trend is expected to grow in the future as well, as greater number of people has been migrating to the urban areas in order to raise the standard of living and earn more income.

KEY TOPICS COVERED IN THE REPORT


- The market size of the India furniture market.
- The market size of the India Online furniture market.
- Market segmentation of India furniture industry on the basis of product category, different cities and states and others.
- Market segmentation of India online furniture market on the basis of industry structure, types of material used, by utility of furniture, by home furniture, by commercial furniture, by different states, by types of finishing
- Trends and Developments in India furniture market.
- Competitive landscape and company profiles of the major players of the India furniture market
- Market share of leading players on the basis of revenues from furniture market in India
- SWOT Analysis of the India furniture market.
- Future outlook and projections of India furniture market.

Table Of Contents

India Furniture Market Outlook to 2018 - Online Furniture Sales Gaining Traction
TABLE OF CONTENTS

1. India Furniture Market Introduction
1.1. Major Growth Driving Factors
Efficient Supply Chain Management
Focus on Brand Management
Cost Effectiveness of Furniture Products
1.2. India Furniture Market Value Chain
Franchise System in India: Overview
Eligibility for Getting a Franchise
2. India Furniture Market Size by Revenue, FY'2008-FY'2013
3. India Furniture Market Segmentation
3.1. By Organized and Unorganized Market Structure, FY'2011-FY'2013
3.2. By Types of Material Used in Furniture Manufacturing, FY'2013
3.3. By Utility of Furniture, FY'2011-FY'2013
3.3.1. Home Furniture Market Segmentation, FY'2013
3.3.1.1. By Different Rooms, FY'2013
3.3.1.2. By Product Category, FY'2013
3.3.2. Commercial Furniture Market Segmentation, FY'2013
3.3.2.1. By Types of Materials Used in Office Furniture, FY'2013
3.4. Furniture Production By Different States in India, FY'2013
3.5. By Tier-I, Tier-II, Tier-III Cities, FY'2013
3.6. By Types of Finishing, FY'2013
4. India Furniture Market Import and Export Scenario
5. India Furniture Market Trends and Developments
6. India Furniture Market SWOT Analysis
7. Market Share of Major Brands in India Furniture Market, FY'2013
8. Competitive Landscape of Major Players in Furniture Market in India
9. India Online Furniture Market
9.1. India Online Furniture Market Introduction and Size, FY'2011-FY'2013
9.2. India Online Furniture Market Segmentation
9.2.1. By Different Cities, FY'2013
9.2.2. By Product Categories, FY'2013
9.3. Major Challenges Faced by Companies in Online Furniture Market
9.4. Market Share of Major Players in Online Furniture Market, FY'2013
9.4.1. Price Analysis of Major Furniture Products Offered By Online Players
9.5. Competitive Landscape of Major Players in Online Furniture, Home Decor and Furnishing Market in India
9.6. India Online Furniture Market Future Outlook and Projections, FY'2014-FY'2018
10. India Furniture Industry Future Outlook and Projections, FY'2014-FY'2018
10.1. Cause and Effect Relationship in India Furniture Market
11. Macroeconomic Variables of India Furniture Market
11.1. Personal Disposable Income in India, FY'2008-FY'2018
11.2. India Retail Market, 2008-2018
11.3. Population of India, 2008-2018
11.4. India Real Estate Market, FY'2008-FY'2018
12. Appendix
12.1. Market Definitions
12.2. Abbreviations
12.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Final Conclusion
12.4. Disclaimer

LIST OF FIGURES

Figure 1: India Furniture Market Structure
Figure 2: The Share of Furniture Market in the Total GDP for Various Countries, FY'2013
Figure 3: India Furniture Market Value Chain
Figure 4: India Furniture Market Size on the Basis of Revenue in INR Million and Growth Rate in Percentage, FY'2008-FY'2013
Figure 5: India Furniture Market Segmentation by Organized and Unorganized Market on the Basis of Revenue in Percentage, FY'2011- FY'2013
Figure 6: India Furniture Market Segmentation by Wood, Metal and Plastic Material on the Basis of Revenue in Percentage, FY'2013
Figure 7: India Furniture Market Segmentation by Home and Commercial Furniture on the Basis of Revenue in Percentage, FY'2011-FY'2013
Figure 8: India Home Furniture Market Segmentation by Bed Room, Living Room, Dining Room and Kitchen Furniture on the Basis of Revenue in Percentage, FY'2013
Figure 9: India Home Furniture Market Segmentation by Product Categories on the Basis of Revenue in Percentage, FY'2013
Figure 10: India Living Room Furniture Market Segmentation by Product Category on the Basis of Revenue in Percentage, FY'2013
Figure 11: India Bedroom Furniture Market Segmentation by Product Category on the Basis of Revenue in Percentage, FY'2013
Figure 12: India Commercial Furniture Market Segmentation by Contract Furniture and Office Furniture on the Basis of Revenue in Percentage, FY'2013
Figure 13: India Office Furniture Market Segmentation by Types of Material Used on the Basis of Revenue in Percentage, FY'2013
Figure 14: India Furniture Market Segmentation by Production of Furniture Items in Different Regions on the Basis of Revenue in Percentage, FY'2013
Figure 15: Employment Share of Major Cities in India Furniture Market in Percentage, FY'2013
Figure 16: India Furniture Market Segmentation by Tier-I, Tier-II, Tier-III and Other Cities on the Basis of Revenue in Percentage, FY'2013
Figure 17: India Furniture Market Segmentation of Furniture Items by Different Finishing Techniques on the Basis of Revenue in Percentage, FY'2013
Figure 18: Export Revenue of Furniture Items in India in INR Million, FY'2008-FY'2013
Figure 19: Import Revenue of Furniture Items in India in INR Million, FY'2008-FY'2013
Figure 20: Market Share of Major Brands in Organized Segment of Furniture Market in India on the Basis of Revenue in Percentage, FY'2013
Figure 21: India Online Furniture Market Size on the Basis of Revenue in INR Million, FY'2011- FY'2013
Figure 22: India Online Furniture Market Segmentation by Mega Metropolitan, Metropolitan and Other Cities on the Basis of Revenue in Percentage, FY'2013
Figure 23: India Online Furniture Market Segmentation by Different Geographic Zones on the Basis of Revenue in Percentage, FY'2013
Figure 24: India Online Furniture Market Segmentation by Product Categories on the Basis of Revenue in Percentage, FY'2013
Figure 25: Market Share of Major Players in Online Furniture Market on the Basis of Revenue in Percentage, FY'2013
Figure 26: India Online Furniture Market Future Projections on the Basis of Revenue in INR Million, FY'2014-FY'2018
Figure 27: India Furniture and Furnishings Market Future Projections on the Basis of Revenue in INR Million, FY'2014-FY'2018
Figure 28: Personal Disposable Income of Indian Population in INR Million, FY'2008-FY'2018
Figure 29: India Retail Market Size in INR Million, 2008-2018
Figure 30: India Population in Million, 2008-2018
Figure 31: India Real Estate Market Size on the Basis of Revenue in INR Million, FY'2008-FY'2018

LIST OF TABLES

Table 1: India Furniture Market Segmentation by Organized and Unorganized Market on the Basis of Revenue in INR Million, FY'2011- FY'2013
Table 2: India Furniture Market Segmentation by Wood, Metal and Plastic Material on the Basis of Revenue in INR Million, FY'2013
Table 3: India Furniture Market Segmentation by Home and Commercial Furniture on the Basis of Revenue in INR Million, FY'2011-FY'2013
Table 4: Price Analysis of Major Home Furniture Products in Unorganized and Organized Segment, 2013
Table 5: Price Analysis of Major Office Furniture Product Categories in Unorganized and Organized Segment, 2013
Table 6: Market Share of Major Brands in India Furniture Market on the Basis of Revenue in INR Million, FY'2013
Table 7: Competitive Landscape of Major Players in India Furniture Market
Table 8: Revenue of Major Online Companies from the Sale of Furniture Products in INR Million, FY'2013
Table 9: Details of Fund Raised by Key Online Furniture Retailers in India
Table 10: Average Orders, Ticket Size, Performance Indicators and Future Endeavors of Urban Ladder, pepperfry and Mebelkart.com
Table 11: Price Analysis of Major Players in India Online Furniture Market on the Basis of Different Product Category, FY'2013
Table 12: Competitive Landscape of Major Players in Online Furniture, Home Decor and Furnishing Market in India
Table 13: Cause and Effect Relationship Analysis between Industry Factors and Expected Industry Prospects in Indian Furniture Industry
Table 14: Correlation Matrix of the India Furniture Industry
Table 15: Regression Coefficients Output

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