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EXECUTIVE SUMMARY

The report titled “Italy Nutraceuticals Industry Outlook to 2017 - Growing Demand from Fitness Conscious Population to Fortify Revenues” provides a detailed analysis of the Nutraceuticals industry covering various aspects including market size of nutraceuticals, functional foods & beverages and dietary supplements segments in terms of revenues and market segmentation by types of products along with ongoing trends in the industry. The report also list major brands operating in the industry along with their market share. The future projections are included to provide an insight on the prospects in the Italy nutraceuticals industry.

Italy contributed ~% share in the global nutraceuticals industry revenues in 2012. The nutraceuticals sector in Italy has witnessed a robust growth over the years. The industry has largely benefitted from the shifting spending habits of the consumers. The purchase decisions of a large part of the populace, primarily consisting of the urban middle class consumers, are majorly driven by wellness trends. Italy has featured amongst the top five nations in the list of world’s healthiest countries over the years. This fact highlights the widespread high awareness levels regarding health and fitness amongst the masses. This is also substantiated by a low penetration of fast food in Italy as compared to its neighbor countries.

The fast paced life in the country has dispensed an increasing trend towards convenience seeking behavior, combined with a growing preferability of healthy food and diet amongst the people. As a result, the country has witnessed a rising demand for quick and convenient food with additional health benefits that fulfill the requirement of all the necessary nutrients. In particular, the consumption of food such as fortified milk and breakfast cereals have noted a continuous increase over the years. Additionally, fortified snack and energy bars have also noticed increasing sales with a growing proportion of people seeking take-out options for on-the-go and at-home consumption.

The growing recognition of the importance of maintaining physical health amongst the masses has encouraged the sales of wellness linked functional food and nutritive drinks in Italy. Furthermore, the increasing variety of products providing condition-specific health benefits has also supported the revenues of the functional food and beverages market over the years. The functional food and beverages market registered revenues worth USD ~ million in 2012. A value growth of ~% was observed in 2012, where the proceeds inclined from USD ~ million in 2011.

Dietary supplements market in Italy was the largest in Europe in 2012 and accounted for ~% of the overall sales of nutritional supplements in Europe. The market for food supplements in Italy is mature and highly competitive. The performance of nutritional supplements market over the years has been resistant to economic difficulties as compared to other sectors. Growth, even though constrained compared to previous years, is linked to inclining consumer dedication towards maintaining a good health despite adverse economic situations.

The growth recorded by the nutraceuticals sector in recent years has begun to showcase signs of a slowdown owing to the economic crisis and new regulatory framework. This has raised a number of difficulties for both the businesses and consumers. However, the past growth trend of the market confirms the consumer confidence to support the positive outlook for the sector in the coming years.

KEY TOPICS COVERED IN THE REPORT


- The market size of the Italy Nutraceuticals industry on the basis of revenues.
- The market size of Italy functional foods & beverages market on the basis of revenues
- The market size of Italy dietary supplements market on the basis of revenues
- Market segmentation of the Italy Nutraceuticals industry on the basis of types of products and distribution
- Market segmentation of the Italy functional foods & beverages market on the basis of value and volume sales of different types of products
- Market segmentation of the Italy dietary supplements market on the basis of distribution
- Competitive landscape, brand shares of the major players in the Italy functional foods & beverages and dietary supplements market
- Government Rules and Regulation
- Trends and Developments prevailing in the Italy Nutraceuticals industry
- Future outlook and projections of the Italy Nutraceuticals industry on the basis of revenues

Table Of Contents

Italy Nutraceuticals Industry Outlook to 2017 - Growing Demand from Fitness Conscious Population to Fortify Revenues
TABLE OF CONTENTS

1. Italy Nutraceuticals Industry Introduction
1.1. Government Rules and Regulations
2. Italy Nutraceuticals Industry Size by Revenues, 2006-2012
3. Italy Nutraceuticals Market Segmentation by Type of Products, 2006-2012
4. Italy Functional Food and Beverages Market Introduction and Size, 2006-2012
4.1. Italy Functional Food and Beverages Market Segmentation
4.1.1. By Products, 2010-2012
4.1.2. By Volume Sales of Products, 2010-2012
4.2. Major Emerging Functional Food and Beverages Markets
4.2.1. Food Intolerance Market Size and Segmentation, 2010-2012
4.2.2. Intestine Health Related Functional Food and Beverages Market Size and Segmentation, 2010-2012
4.2.3. Bone Health Related Functional Food and Beverages Market Size and Segmentation, 2010-2012
5. Italy Dietary Supplements Market Introduction, 2006-2012
5.1. Italy Dietary Supplements Market Size
5.1.1. By Revenues, 2006-2012
5.1.2. By Volume, 2007-2012
5.2. Italy Dietary Supplements Market Segmentation by Distribution, 2012
5.2.1. By Value and Volume, 2012
6. Major Brands in Italy Nutraceuticals Supplements Market
6.1. By Functional Food and Beverages Market
6.2. By Dietary Supplements Market
6.2.1. Major Brands Sold in Pharmacies, 2012
6.2.2. Major Brands Sold in Supermarkets and Hypermarkets, 2012
6.2.3. Major Brands Sold in Drugstores, 2012
7. Italy Nutraceuticals Supplements Market Trends and Developments
8. Italy Nutraceuticals Market Future Outlook and Projections, 2013-2017
8.1. Cause and Effect Relationship Analysis of Italy Nutraceuticals Industry
9. Macroeconomic Factors Affecting Italy Nutraceuticals Industry
9.1. Population Aged 40 and Above in Italy, 2006-2017
9.2. Population Suffering From One or More Chronic Diseases in Italy, 2006-2017
9.3. Average Monthly Household Expenditure on Health in Italy, 2006-2017
9.4. Average Monthly Household Expenditure on Food and Beverages in Italy, 2006-2017
10. Appendix
10.1. Market Definition
10.2. Abbreviations
10.3. Research Methodology
Data collection Methods
Approach
Variables (Independent and Dependent)
Multi Factor Based Sensitivity Model
Final Conclusion
10.4. Disclaimer

LIST OF FIGURES

Figure 1: Market Structure of Italy Nutraceuticals Industry
Figure 2: Italy Nutraceuticals Industry Size on the Basis of Revenues in USD Million, 2006-2012
Figure 3: Italy Nutraceuticals Market Segmentation by Types of Products on the Basis of Revenue Contribution in Percentage, 2006-2012
Figure 4: Italy Functional Food and Beverages Market Size on the Basis of Revenues in USD Million, 2006-2012
Figure 5: Italy Functional Food and Beverages Market Segmentation by Types of Products on the Basis of Revenue Contribution in Percentage, 2010-2012
Figure 6: Italy Functional Food and Beverages Market Segmentation by Types of Products on the Basis of Volume Contribution in Percentage, 2010-2012
Figure 7: Italy Dietary Supplements Market Size on the Basis of Revenues in USD Million, 2006-2012
Figure 8: Italy Dietary Supplements Market Size on the Basis of Volume in Million Units, 2007-2012
Figure 9: Italy Nutraceuticals Industry Future Projections on the Basis of Revenues in USD Million, 2013-2017
Figure 10: Population Aged 40-and Above in Italy in Million, 2006-2017
Figure 11: Persons Affected with One or More Chronic Diseases in Italy per 100 People, 2006-2017
Figure 12: Persons Affected with Diabetes in Italy per 100 People, 2006-2012
Figure 13: Average Monthly Expenditure on Health in Italy in Percentage, 2006-2017
Figure 14: Average Monthly Expenditure on Food and Beverages in Italy in Percentage, 2006-2017

LIST OF TABLES

Table 1: Italy Functional Food and Beverages Market Segmentation by Types of Products on the Basis of Revenue Contribution in USD Million, 2010-2012
Table 2: Italy Food Intolerance Market Segmentation by Types of Products on the Basis of Revenue Contribution in USD Million, 2010-2012
Table 3: Italy Food Intolerance Market Segmentation by Types of Products on the Basis of Volume Contribution in Percentage, 2010-2012
Table 4: Italy Intestinal-Health Related Functional Food and Beverages Market Segmentation by Types of Products on the Basis of Revenue Contribution in USD Million, 2010-2012
Table 5: Italy Intestinal-Health Related Functional Food and Beverages Market Segmentation by Types of Products on the Basis of Volume Contribution in Percentage, 2010-2012
Table 6: Italy Bone-Health Related Functional Food and Beverages Market Segmentation by Types of Products on the Basis of Revenue Contribution in USD Million, 2010-2012
Table 7: Italy Bone-Health Related Functional Food and Beverages Market Segmentation by Types of Products on the Basis of Volume Contribution in Percentage, 2010-2012
Table 8: Italy Dietary Supplements Market Segmentation by Distribution on the Basis of Revenue Contribution in Value and Volume, 2012
Table 9: Major Brands in Italy Functional Food and Beverages Market
Table 10: Top Ten Products in Italy Fortified Biscuits Market
Table 11: Top Ten Products in Italy Fortified Snacks Market
Table 12: Top Ten Products in Italy Fortified Breads Market
Table 13: Revenues of Leading Brands of Dietary Supplements Sold in Pharmacies in USD Million, 2012
Table 14: Revenues of Leading Brands of Dietary Supplements Sold in Supermarkets and Hypermarkets in USD Million, 2012
Table 15: Revenues of Leading Brands of Dietary Supplements Sold in Drugstores in 2012, USD Million
Table 16: Cause and Effect Relationship Analysis between Industry Factors and Expected Italy Nutraceuticals Industry Prospects
Table 17: Correlation Matrix of the Italy Nutraceuticals Industry
Table 18: Regression Coefficients Output

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