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  4. > Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Bakery and Cereals Market

Summary

Understanding Consumer Trends and Drivers of Behavior in the French Bakery and Cereals Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

- France has one of the highest per capita volume consumption of Bakery and Cereals globally
- Older Consumers as a demographic have the highest number of Bakery and Cereals occasions per year
- The consumption of Bakery and Cereals among French consumers is driven by the pursuit of Indulgence and lifestage needs at an affordable price
- Busy lifestyles will drive demand for products convenient for on-the-go consumption


Synopsis

Understanding Consumer Trends and Drivers of Behavior in the French Bakery and Cereals Market identifies the key demographic groups driving consumption and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
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- Key consumer demographic groups driving consumption within the French market. The figures showcase the number of times consumers of specific ages and gender consume Bakery and Cereals, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
- Market value and volumes over 2008-2018 for France and nine other countries to give a global context.
- The degree of influence that the 20 key consumer trends identified by Canadean have on Bakery and Cereals consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
- Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future.
- Examples of international and France-specific product innovation targeting key consumer needs.


Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of French Bakery and Cereals consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Bakery and Cereals sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table Of Contents

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Bakery and Cereals Market
Table of Contents
Definitions
Category classification and demographic definitions
Summary methodology
Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends

Market context

Indulgence, Health, and wide product choices are the key drivers of Bakery and Cereal consumption
French Bakery and Cereals market, currently valued at EUR21.0 billion, will witness marginally higher growth in the next five years
The French Bakery and Cereals market is dominated by the Bread and Rolls category
There were 43.4 billion Bakery and Cereals occasions in France in 2012, with the highest occasions witnessed amongst Older Consumers
Subdued volume consumption growth in Bakery and Cereals in France is resulting in modest growth in value terms
France has one of the highest per capita volume consumption of Bakery and Cereals globally

Demographic cohort consumption patterns

Women marginally under-consume Bakery and Cereal products than men in France
Tweens and Early Teens over-consume Bakery and Cereal products
French men are ‘heavy frequency' consumers of Bakery and Cereal products
Older consumers show a heavier consumption frequency

Consumer trend analysis

Indulgence is the key motivation for choosing Bakery and Cereal products in France
Comparing consumer trends influence on consumption of Bakery and Cereal products across major markets
The Changing Lifestyle mega-trend: Lifestages needs will influence Bakery and Cereal consumption in France
The Connectivity mega-trend: The need for localism is highest in consumption of Morning Goods
The Convenience mega-trend: The search for convenience is an important motivation driving demand for on-the-go bakery products
The Ethics mega-trend: Consumers are not overly concerned by ethical and environmental issues
The Experience and Enjoyment mega-trend: Bakery and Cereal products are consumed as an indulgent treat
The Health and Wellness mega-trend: Health concerns have a limited influence on consumption of Bakery and Cereal products
The Individuality mega-trend: Consumers will continue to seek baked products to accompany their breaks and personal time
The Trust mega-trend: Consumers assume the products' trustworthiness to be the responsibility of manufacturers and retailers
The Value mega-trend: The search for better value for money is a leading motivation influencing Bakery and Cereals consumption

Innovation examples

Manufacturers are innovating across categories to target the growing needs of French consumers
Manufacturers are focusing on innovative formulation, positioning, and packaging

Recommended actions

Manufacturers need to develop products targeting consumers desire for convenience and products to meet the needs of their lifestage
Manufacturers need to develop products that offer maximum experience and taste, as well as meeting the needs of an aging population

Appendix
An explanation of the sub-trends
Detailed methodology
About Canadean

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