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Framework and Ecosystem Fostering EV and Hybrid Vehicle Market

The total electric and hybrid vehicle market is in a formative stage in India, except for the two-wheeler market, which is gradually creating opportunities for OEMs. Intermittent support from the government, without the kind that allows OEMs to grow consistently, curbed the market growth in the past. This research for the industry under study was based on interaction with industry experts who are stakeholders in the electric vehicle industry ecosystem. This study covers a range of vehicles, including two wheelers, three wheelers, passenger cars, and commercial vehicles, with passenger vehicles segmented at a granular level of design complexity into neighbourhood electric vehicle, battery electric vehicle, extended-range electric vehicle, and plug-in hybrid vehicle.

Executive Summary

-The total electric and hybrid vehicles (xEVs) market had units in 2013, and it is expected to grow to million units by 2021 at a CAGR of %.
-More than EV models can be expected from domestic and international vehicle manufacturers by 2021.
-The Indian Government has laid out plans for re-introducing incentives for EV buyers. Earlier in 2011-12, the policy of incentives had not attracted the potential buyers.
-There is a lot of potential in the Indian market; hence, some of the big participants of international market like Build Your Dream (BYD) are eyeing to enter the market.
-In 2013, the government has earmarked an amount of to billion for setting up the infrastructure for electric/hybrid vehicles.
-Currently, only Mahindra Reva is manufacturing electric cars in India. Hybrid models like Toyota Prius and Honda Civic Hybrid have not done well due to their heavy pricing.
-Hero Electric and Electrotherm (India) Ltd. are expected to emerge as leading players within the EV market as the electric W segment is continuously evolving
-The underdeveloped infrastructure, lack of local component manufacturers for EV, and inconsistent support from government have undermined the industry growth

Table Of Contents

Strategic Assessment of Electric and Hybrid Vehicles Market in India
1. EXECUTIVE SUMMARY

Executive Summary
Scope of the Study
Executive Summary—Key Findings
Executive Summary— Market Engineering Measurements
Roadmap of Electric 2W and Charging Infrastructure
Technology Roadmap of EV and Charging Infrastructure
EV Ecosystem
Support Measure to Boost EV in India
Incentive Instruments for EV
Influence of Indian Government
Global EV Incentive - 2013
Impact of Urbanisation on Mobility in India
Model Lineup for Domestic Sales by Vehicle Segment
Executive Summary—Competitive Positioning of Key Industry Participants
Executive Summary—Key Conclusions and Future Outlook

2. RESEARCH SCOPE, OBJECTIVES, BACKGROUND, AND METHODOLOGY

Research Scope, Objectives, Background, and Methodology
Research Scope
Research Aims and Objectives
Key Questions This Study Will Answer
Research Background
Research Methodology

3. DEFINITIONS AND SEGMENTATION

Definitions and Segmentation
Electric Vehicle Vehicle Segmentation
Definitions: Electric Vehicles
Definitions: Hybrid Electric Vehicles
Definition: EV Charging Infrastructure
Vehicle Segmentation

4. MEGA TRENDS IMPACTING INDIAN XEV MARKET

Mega Trends Impacting Indian xEV Market
Key Trends in Urbanisation: Development of Megacities, Megaregions, Megacorridors, and Megaslums
Global Mega Trend: Rise of Megacities
Impact of Urbanisation: Trends in Megacities
Changing Income Pyramid
Current and Future Scenario: Demography
Impact of Top Mega Trends on Electric Vehicle Market
Impact of Urbanisation in India: An Overview
Impact of Urbanisation on Mobility in India

5. GLOBAL TREND IN XEV MARKET

Global Trend in xEV Market
Snapshot of Global xEV Market
Global Scenario of EV Industry- Regional Comparative Analysis
Global xEV Market - 2013
xEV Growth Analysis by Country
Global Electric Vehicle Incentive - 2013

6. INDIA: XEV MARKET OVERVIEW

India: xEV Market Overview
PESTLE Overview of India
Indian Electric Vehicle Market—An Overview
Roadmap of xEV Market in India
Overview of the Indian xEV Market
Product Mapping of Key Indian Participants
Geographic Location: Importers and Manufacturers
Market Breakdown of xEV Market by Segment
Key Participants Prevailing by Segment
Model Lineup for Domestic Sales by Vehicle Segment

7. EXTERNAL CHALLENGES: DRIVERS AND RESTRAINTS—INDIAN XEV MARKET

External Challenges: Drivers and Restraints—Indian xEV Market
Indian Electric Vehicle Industry Challenges
Drivers and Restraints
xEV Market—Market Drivers
Drivers Explained
xEV Market—Market Restraints
Restraints Explained

8. FORECASTS AND TRENDS—INDIAN XEV MARKET

Forecasts and Trends—Indian xEV Market
Market Engineering Measurements
Market for xEV Vehicles
Forecast Scenario Assumptions
xEV Market—Market Breakdown by Vehicle Segments
Market Breakdown by Vehicle Segments Discussion
EV Market—Market Breakdown by OEMs
Market Breakdown by OEMs Discussion
Total xEV Market Breakdown by OEMs Share
xEV Market—Market Breakdown by 4W Subsegments

9. SUPPORT MEASURES—EV AND HYBRID VEHICLES

Support Measures—EV and Hybrid Vehicles
National Electric Mobility Mission Plan
Influence of Indian Government
Role of Indian Government
Policy Pertaining to EV in India
Incentive Instruments for EV
Support Measure to Boost EV in India

10. DETAILED ANALYSIS OF CHARGING INFRASTRUCTURE

Detailed Analysis of Charging Infrastructure
Snapshot of Indian Power Sector
Energy Price Benchmarking with Key Nations
Indian Energy Consumption Scenario: Requirement Versus Availability
Impact of Indian Energy Sector on Future
Smart Grid Implementation in India
Smart Grid Implementation: Roadmap for India
EV Charging Infrastructure
EV Charging Infrastructure-Key Stakeholders in India
Outlook of Charging Infrastructure Across India
Charging Infrastructure Business Models—An Outlook
Charging Infrastructure Business Models
Roadmap of EV Charging Infrastructure in India
Will Battery Price Affect the EV Industry?
Charging Infrastructure Impact Analysis - China, Europe, US
Future Charging Infrastructure in Developed Economies

11. MARKET PARTICIPANTS—EV AND HYBRID VEHICLE INDUSTRY

Market Participants—EV and Hybrid Vehicle Industry
Key Participants of the EV Ecosystem
Electric Vehicle Ecosystem
Value Chain Analysis
Competitive Environment
Competitive Analysis—Market Share

12. OPPORTUNITY ANALYSIS FOR EV IN INDIA

Opportunity Analysis for EV in India
Growing Potential of Radio Taxi Market—A Case Study
Radio Taxi Market—Where EV/Hybrid Vehicles Can Fit?

13. PROFILE OF INDIAN EV AND HYBRID VEHICLES MANUFACTURING COMPANIES

Profile of Indian EV and Hybrid Vehicles Manufacturing Companies
Hero Electric
Electrotherm (India) Ltd.
Mahindra Reva
Toyota

14. CONCLUSIONS AND FUTURE OUTLOOK

Conclusions and Future Outlook
The Last Word—Three Big Predictions
Legal Disclaimer

15. APPENDIX

Appendix
Table of Acronyms Used
Learn More—Next Steps
Relevant Research
Market Engineering Methodology

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