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South Korea - Digital Economy

  • April 2015
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 19 pages

The widespread adoption of the Internet in South Korea coupled with the continued pace of development has resulted in an exciting digital economy. This report looks at various aspects of the digital economy in South Korea that support the drive to converged services. It includes statistics on e-commerce users and market size, e-banking and online trading; a review of e-entertainment and various e-services such as online shopping learning, gaming and music. The report also contains information on internet usage patterns and provides internet statistics and forecasts to 2019.

Key Developments:
internet usage rate (population penetration) approaches 80% and over 82% of households have PC access;
increased internet adoption in the over 40, 50 and 60 age brackets;
usage of Desktop computers for online shopping is falling while usage of smartphones for online shopping is rising;
B2B transactions make up over 90% of total e-commerce transactions;
Profile based SNS have increased in popularity at the expense of other forms of SNS;

Companies covered in this report include:
KT; LG Telecom; NHN; Nexon; NCsoft; Neowiz; CJ Internet; CyWorld; Naver; Daum; Google; Nate; Yahoo.

Table Of Contents

South Korea - Digital Economy
1. Synopsis
2. Internet statistics
2.1 South Korea internet users
2.2 South Korea internet subscribers
3. Internet usage patterns
4. Internet Forecasts
4.1 Forecast internet users 2013 - 2015; 2019
4.2 Forecasting methodology
5. Internet media consumption
6. E-commerce
6.1 E-commerce background
6.2 E-commerce volumes
6.3 E-Banking
7. E-government
7.1 Background
7.2 e-Government focus areas
7.3 e-Government achievements to 2008
7.4 Next Generation e-government plan: 2008 - 2012
7.5 E-Government Global Academy (eGGA) established in South Korea
7.6 Global e-government survey rank 2012
8. E-entertainment
8.1 Online gaming
8.2 Online music
8.3 Social networking
9. E-Learning
10. E-services
10.1 Online trading
10.2 Online shopping
10.3 E-learning
10.4 Internet search engines
11. Related reports
Table 1 Internet users and population penetration rates 1994 - 2016
Table 2 Internet users and population penetration rates 2003 - 2013
Table 3 Internet subscribers 1996 - 2015
Table 4 Personal computers and penetration by population and household 2000 - 2014
Table 5 Internet usage rates by service 2009 - 2013
Table 6 Main purpose of using the internet 2010 - 2013
Table 7 Forecast internet users and penetration - higher band: 2013 - 2015; 2019
Table 8 Forecast internet users and penetration - lower band: 2013 - 2015; 2019
Table 9 Online versus offline media consumption 2012
Table 10 E-commerce volume by transaction type 2001 - 2013
Table 11 Internet banking service subscribers 2001 - 2013
Table 12 Financial service by delivery channel 2005 2013
Table 13 Usage of e-government services 2013
Table 14 E-tax usage rates 2002 - 2007
Table 15 Online game market volume 2002 - 2009
Table 16 Digital music market volume 2003 - 2009
Table 17 Usage rates by types of social networking service 2013
Chart 1 Number of internet users and growth rate in South Korea 2000 - 2015
Exhibit 2 South Korea rankings in UN global e-government survey: 2005, 2008, 2010, 2012

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