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Breakfast Cereals in China, Euromonitor International

  • January 2015
  • -
  • Euromonitor International
  • -
  • 78 pages

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Breakfast cereals benefited both from increasingly hectic lifestyles and rising health awareness among consumers towards the end of the review period. A growing number of consumers are opting for breakfast cereals as a convenient and healthy breakfast choice, enabling them to eat breakfast quickly on busy mornings. Most breakfast cereals contain vitamins and/or are high in fibre. Breakfast cereals are thus increasingly popular alternatives to traditional breakfast choices such as rice, noodles,...

Euromonitor International's Breakfast Cereals in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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