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Cheese in China, Euromonitor International

  • October 2014
  • -
  • Euromonitor International
  • -
  • 86 pages

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Cheese remains something of a niche category in China, not being part of the country’s traditional cuisine and widely regarded as having a “pungent” smell. However, cheese is gaining popularity among children, reflecting a rising consumer awareness of its nutritious value. For example, its calcium content is believed to support vital functions such as the growth of children, the fixing of calcium in the bones and helping to prevent osteoporosis in elderly consumers. The manufacturers also took...

Euromonitor International's Cheese in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Processed Cheese, Unprocessed Cheese.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Cheese market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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