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Dr Pepper Snapple Group Inc in Soft Drinks (USA)

  • March 2016
  • -
  • Euromonitor International
  • -
  • 2 pages

Dr Pepper Snapple Group’s strategy consists of investing in its existing core brands through increasing consumer awareness, improving distribution and increasing promotional activity. Whilst the company’s core focus is its existing brands, it also invests in third-party brands to gain exposure in markets and categories in which its brands are by and large outliers. Through distribution in impulse channels such as convenience stores and vending machines, the company plans to increase its...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Dr Pepper Snapple Group Inc in Soft Drinks (USA)
Euromonitor International
March 2016


Strategic Direction
Key Facts
Summary 1 Dr Pepper Snapple Group Inc: Key Facts
Summary 2 Dr Pepper Snapple Group Inc: Operational Indicators
Competitive Positioning
Summary 3 Dr Pepper Snapple Group Inc: Competitive Position 2015

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