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Frozen Processed Food in China

  • October 2014
  • -
  • Euromonitor International
  • -
  • 82 pages

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New product launches are instrumental to creating new segments in frozen processed food, despite the recent slowdown in the FMCG market in China. Several new launches over the review period have successfully won buyers who previously showed no interest in the category. For example, Sanquan Xinpai Rice Ball launch in January 2014 will be sure to attract new consumers, mainly because it creatively incorporates delicious Chinese cuisine into a rice ball, which is conventionally stuffed with sweet...

Euromonitor International's Frozen Processed Food in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Frozen Bakery, Frozen Desserts, Frozen Meat Substitutes, Frozen Noodles, Frozen Pizza, Frozen Processed Fish/Seafood, Frozen Processed Potatoes, Frozen Processed Poultry, Frozen Processed Red Meat, Frozen Processed Vegetables, Frozen Ready Meals, Frozen Soup, Other Frozen Processed Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Frozen Processed Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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