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Juice in Bulgaria

  • March 2016
  • -
  • Euromonitor International
  • -
  • 39 pages

With Bulgaria’s recovery from the economic downtown under way juice is starting to show clear signs of a revival and stabilisation. Products without added sugar in 100% juice had a positive effect on the category. Although it did not bring about an increase in prices it did bring back consumers. Producers widely advertised that their products do not contain preservatives and gluten, which was a little known fact amongst consumers. The aim was to draw the attention of consumers towards what is...

Euromonitor International’ s Juice in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 100% Juice, Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Juice in Bulgaria
JUICE IN BULGARIA
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Juice by Category: Volume 2010-2015
Table 2 Off-trade Sales of Juice by Category: Value 2010-2015
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2010-2015
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2010-2015
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2010-2015
Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2010-2015
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2010-2015
Table 8 Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: % Volume 2010-2015
Table 9 NBO Company Shares of Off-trade Juice: % Volume 2011-2015
Table 10 LBN Brand Shares of Off-trade Juice: % Volume 2012-2015
Table 11 NBO Company Shares of Off-trade Juice: % Value 2011-2015
Table 12 LBN Brand Shares of Off-trade Juice: % Value 2012-2015
Table 13 Forecast Off-trade Sales of Juice by Category: Volume 2015-2020
Table 14 Forecast Off-trade Sales of Juice by Category: Value 2015-2020
Table 15 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 16 Forecast Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Best Fruit Eood in Soft Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 1 Best Fruit EOOD: Key Facts
Summary 2 Best Fruit EOOD: Operational Indicators
Competitive Positioning
Summary 3 Best Fruit EOOD: Competitive Position 2015
Bk Gorna Banya Ood in Soft Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 4 BK Gorna Banya OOD: Key Facts
Summary 5 BK Gorna Banya OOD: Operational Indicators
Competitive Positioning
Summary 6 BK Gorna Banya OOD: Competitive Position 2015
Devin Ad in Soft Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 7 Devin AD: Key Facts
Summary 8 Devin AD: Operational Indicators
Competitive Positioning
Summary 9 Devin AD: Competitive Position 2015
Nova Trade Ood in Soft Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 10 Nova Trade OOD: Key Facts
Summary 11 Nova Trade OOD: Operational Indicators
Competitive Positioning
Summary 12 Nova Trade OOD: Competitive Position 2015
Tymbark Bulgaria Eood in Soft Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 13 Tymbark Bulgaria EOOD: Key Facts
Summary 14 Tymbark Bulgaria EOOD: Operational Indicators
Competitive Positioning
Summary 15 Tymbark Bulgaria EOOD: Competitive Position 2015
Executive Summary
Soft Drinks Reported Steady Growth in 2015
Healthy Competition Between Domestic and Multinational Companies Brings Innovation and Turns Marketing Into A Key Growth Factor
Private Label Takes Share From Both Local and Multinational Players
New Product Developments Support the Consumption of Healthier Soft Drinks.
A Positive Future for the Soft Drinks Industry
Key Trends and Developments
Changes in Consumer Culture - People Are Interested in What They Eat and Drink.
Tax on Junk Food From 2016
the Price Remains the Main Driver of the Market
Modern Grocery Retailers Is Developing While Traditional Stores Lose Share
Market Data
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 25 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 26 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 27 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 29 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 30 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 31 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 32 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 33 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 34 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 35 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 36 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 37 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
Table 38 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 48 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 49 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in Bulgaria
Trends
Sources
Summary 16 Research Sources

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