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Juice in Germany

  • February 2017
  • -
  • Euromonitor International
  • -
  • 32 pages

Juice in Germany is suffering from demographic change, with young Germans remaining more oriented towards carbonates and flavoured water, thinking of juice as somewhat old-fashioned. In 2016, on-trend products within the category like chilled juices and smoothies could only partly offset losses caused by the ageing of juice-buying generations. The wider category thus posted a further decline in off-trade volume sales. Compared with the negative 2% CAGR of the review period, the 1% decline in 201...

Euromonitor International’s Juice in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Juice in Germany
JUICE IN GERMANY
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Juice by Category: Volume 2011-2016
Table 2 Off-trade Sales of Juice by Category: Value 2011-2016
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2011-2016
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2011-2016
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2011-2016
Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2011-2016
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2011-2016
Table 8 NBO Company Shares of Off-trade Juice: % Volume 2012-2016
Table 9 LBN Brand Shares of Off-trade Juice: % Volume 2013-2016
Table 10 NBO Company Shares of Off-trade Juice: % Value 2012-2016
Table 11 LBN Brand Shares of Off-trade Juice: % Value 2013-2016
Table 12 Forecast Off-trade Sales of Juice by Category: Volume 2016-2021
Table 13 Forecast Off-trade Sales of Juice by Category: Value 2016-2021
Table 14 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 15 Forecast Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Executive Summary
Soft Drinks Records A Positive Performance in 2016, Benefiting From A Stable Economic Outlook
High-priced Specialities Enjoy Growing Demand
Coca-Cola Leads the Competitive Environment
Smoothies the Most Promising Product Area in 2016
Demographic Situation Expected To Exert A Stronger Impact
Key Trends and Developments
Germans Accept A Price Premium When Buying Soft Drinks As An Indulgence Product
Health Trend Grows Stronger in Soft Drinks
Convenient Packs and Large Bottles Grow at the Expense of Regular Formats
Market Data
Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 28 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
Table 29 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2012-2016
Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2013-2016
Table 32 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2012-2016
Table 33 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2013-2016
Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 38 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2011-2016
Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2011-2016
Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 49 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
Table 50 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Appendix
Fountain Sales in Germany
Definitions
Sources
Summary 1 Research Sources

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