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Juice in Germany

  • February 2017
  • -
  • Euromonitor International
  • -
  • 32 pages

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Juice in Germany is suffering from demographic change, with young Germans remaining more oriented towards carbonates and flavoured water, thinking of juice as somewhat old-fashioned. In 2016, on-trend products within the category like chilled juices and smoothies could only partly offset losses caused by the ageing of juice-buying generations. The wider category thus posted a further decline in off-trade volume sales. Compared with the negative 2% CAGR of the review period, the 1% decline in 201...

Euromonitor International’s Juice in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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ref:plp2017

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