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Juice in Hungary

  • March 2016
  • -
  • Euromonitor International
  • -
  • 36 pages

After the turnaround recorded in sales of juice in 2014, the category continued to perform very well in 2015, achieving one of the best performances of all soft drinks categories. This was largely thanks to improvements in the Hungarian economy and growing disposable incomes, which meant that consumers could spend more and satisfy their growing demand for healthy products such as juice. Off-trade volume sales posted 5% growth in juice in 2015, while off-trade value sales increased by 15% in...

Euromonitor International’ s Juice in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 100% Juice, Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Juice in Hungary
JUICE IN HUNGARY
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Juice by Category: Volume 2010-2015
Table 2 Off-trade Sales of Juice by Category: Value 2010-2015
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2010-2015
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2010-2015
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2010-2015
Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2010-2015
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2010-2015
Table 8 Off-trade Sales of Not From Concentrate 100% Juice by Chilled vs Ambient: % Volume 2010-2015
Table 9 Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: % Volume 2010-2015
Table 10 NBO Company Shares of Off-trade Juice: % Volume 2011-2015
Table 11 LBN Brand Shares of Off-trade Juice: % Volume 2012-2015
Table 12 NBO Company Shares of Off-trade Juice: % Value 2011-2015
Table 13 LBN Brand Shares of Off-trade Juice: % Value 2012-2015
Table 14 Forecast Off-trade Sales of Juice by Category: Volume 2015-2020
Table 15 Forecast Off-trade Sales of Juice by Category: Value 2015-2020
Table 16 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 17 Forecast Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Szikrai Borászati Kft in Soft Drinks (hungary)
Strategic Direction
Key Facts
Summary 1 Szikrai Borászati Kft: Key Facts
Summary 2 Szikrai Borászati Kft: Operational Indicators
Competitive Positioning
Summary 3 Szikrai Borászati Kft: Competitive Position 2015
Executive Summary
Soft Drinks Sales Boost As Confidence in Economy Recovers
Changing Trends in Preferences
Largest Bottled Mineral Water Companies Change International Owners
Flavour Mixes and Zero Sugar Are the Most Popular New Products
Positive Trends Set To Continue Building Over the Forecast Period
Key Trends and Developments
Resurgence in Soft Drinks Performance
Interest in Uniquely Flavoured Lighter Soft Drinks Continues To Increase
Changes Are Seen in the Retail Distribution Channels for Soft Drinks
Market Data
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 26 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 27 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 28 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 29 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 30 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 31 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 32 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 33 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 38 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 46 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 49 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 50 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in Hungary
Definitions
Sources
Summary 4 Research Sources

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