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Nike (China) Inc in Apparel and Footwear (China)

  • March 2016
  • -
  • Euromonitor International
  • -
  • 3 pages

Benefiting from the Chinese government’s support for expanding domestic demand, accelerating the development of the sports industry and the growing popularity of sports participation in China, Nike (China) Inc is focusing on store operations in higher-tier cities, developing more professional single-category stores, further strengthening its brand influence, in order to sustain its leading position in sportswear in China. Meanwhile, the company will make more efforts to develop its Nike Kids...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Nike (China) Inc in Apparel and Footwear (China)
Euromonitor International
March 2016


Strategic Direction
Key Facts
Summary 1 Nike (China) Inc: Key Facts
Retail Operations
Internet Strategy
Chart 1 Nike (China) Inc: Nike in Shanghai
Competitive Positioning
Summary 2 Nike (China) Inc: Competitive Position 2015

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