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Ready Meals in China, Euromonitor International

  • October 2014
  • -
  • Euromonitor International
  • -
  • 78 pages

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Ready meals are all about convenience and saving people time. They meet the needs of a growing number of working professionals who frequently eat at their desk or have no desire to cook after a long day at work. More options, especially ethnic cuisines, are now available in ready meals, appealing to those with very limited culinary expertise and those with a strong desire to eat ethnic food but are not willing to spend money dining out for it.

Euromonitor International's Ready Meals in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Canned/Preserved Ready Meals, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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