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Soft Drinks in Hungary, Euromonitor International

  • May 2014
  • -
  • Euromonitor International
  • -
  • 92 pages

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Although macroeconomic indicators might suggest that the worst days of the recession were over at the end of the review period, consumers had yet to regain their confidence and continued to cut back on their spending on soft drinks. As these products are not deemed essential, consumers spent their disposable incomes on items as their budget allowed. There was a noticeable shift towards value brands and private label, while branded products were often purchased when they were heavily price...

Euromonitor International's Soft Drinks in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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