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Soft Drinks in Hungary, Euromonitor International

  • May 2014
  • -
  • Euromonitor International
  • -
  • 92 pages

Although macroeconomic indicators might suggest that the worst days of the recession were over at the end of the review period, consumers had yet to regain their confidence and continued to cut back on their spending on soft drinks. As these products are not deemed essential, consumers spent their disposable incomes on items as their budget allowed. There was a noticeable shift towards value brands and private label, while branded products were often purchased when they were heavily price...

Euromonitor International's Soft Drinks in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Soft Drinks in Hungary, Euromonitor International
SOFT DRINKS IN HUNGARY
Euromonitor International
May 2014

LIST OF CONTENTS AND TABLES


Executive Summary
Soft Drinks Continues To Feel Effects of Recession
Soft Drinks Suffers From Extra Tax
International Players Dominate Soft Drinks
Hypermarkets and Discounters Are Leading Distribution Channels
Outlook Is Promising As Innovation and On-trade Sales Drive Growth
Key Trends and Developments
Self-regulation and Government Bans Are To Change Customer Preferences
Mineral Water Expands Into Other Areas
Private Label Not Only Cheaper, But Now Offer High Quality As Well
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2013
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2013
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2013
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2013
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2008-2013
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2008-2013
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2008-2013
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2008-2013
Table 13 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2009-2013
Table 14 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2013
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2009-2013
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2013
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2009-2013
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2010-2013
Table 19 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2008-2013
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2008-2013
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2013
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2013-2018
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2013-2018
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2013-2018
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2013-2018
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Appendix
Fountain Sales in Hungary
Market Data
Table 30 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
Table 31 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
Table 32 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
Table 33 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
Table 34 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
Table 35 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
Table 36 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
Table 37 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
Definitions
Sources
Summary 1 Research Sources
Hell Energy Magyarország Kft in Soft Drinks (hungary)
Strategic Direction
Key Facts
Summary 2 Hell Energy Magyarország Kft: Key Facts
Summary 3 Hell Energy Magyarország Kft: Operational Indicators
Company Background
Production
Summary 4 Hell Energy Magyarország Kft: Production Statistics 2013
Competitive Positioning
Summary 5 Hell Energy Magyarország Kft: Competitive Position 2013
Magyarvíz Kft in Soft Drinks (hungary)
Strategic Direction
Key Facts
Summary 6 Magyarvíz Kft: Key Facts
Summary 7 Magyarvíz Kft: Operational Indicators
Company Background
Production
Summary 8 Magyarvíz Kft: Production Statistics 2013
Competitive Positioning
Summary 9 Magyarvíz Kft: Competitive Position 2013
Szentkirályi Ásványvíz Kft in Soft Drinks (hungary)
Strategic Direction
Key Facts
Summary 10 Szentkirályi Ásványvíz Kft: Key Facts
Summary 11 Szentkirályi Ásványvíz Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Szentkirályi Ásványvíz Kft: Competitive Position 2013
Szobi Italgyártó Kft in Soft Drinks (hungary)
Strategic Direction
Key Facts
Summary 13 Szobi Italgyártó Kft: Key Facts
Summary 14 Szobi Italgyártó Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Szobi Italgyártó Kft: Competitive Position 2013
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 38 Off-trade Sales of Bottled Water by Category: Volume 2008-2013
Table 39 Off-trade Sales of Bottled Water by Category: Value 2008-2013
Table 40 Off-trade Sales of Bottled Water by Category: % Volume Growth 2008-2013
Table 41 Off-trade Sales of Bottled Water by Category: % Value Growth 2008-2013
Table 43 LBN Brand Shares of Off-trade Bottled Water: % Volume 2010-2013
Table 44 NBO Company Shares of Off-trade Bottled Water: % Value 2009-2013
Table 45 LBN Brand Shares of Off-trade Bottled Water: % Value 2010-2013
Table 46 Forecast Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 47 Forecast Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 48 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 49 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 50 Off-trade vs On-trade Sales of Carbonates: Volume 2008-2013
Table 51 Off-trade vs On-trade Sales of Carbonates: Value 2008-2013
Table 52 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2008-2013
Table 53 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2008-2013
Table 54 Off-trade Sales of Carbonates by Category: Volume 2008-2013
Table 55 Off-trade Sales of Carbonates by Category: Value 2008-2013
Table 56 Off-trade Sales of Carbonates by Category: % Volume Growth 2008-2013
Table 57 Off-trade Sales of Carbonates by Category: % Value Growth 2008-2013
Table 58 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2008-2013
Table 59 NBO Company Shares of Off-trade Carbonates: % Volume 2009-2013
Table 60 LBN Brand Shares of Off-trade Carbonates: % Volume 2010-2013
Table 61 NBO Company Shares of Off-trade Carbonates: % Value 2009-2013
Table 62 LBN Brand Shares of Off-trade Carbonates: % Value 2010-2013
Table 63 Forecast Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 64 Forecast Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 65 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 66 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Concentrates Conversions
Summary 16 Conversion Factors for Ready-to-Drink (RTD) Concentrates
Table 67 Off-trade Sales of Concentrates (as sold) by Category: Volume 2008-2013
Table 68 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2008-2013
Table 69 Off-trade Sales of Concentrates (RTD) by Category: Volume 2008-2013
Table 70 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2008-2013
Table 71 Off-trade Sales of Concentrates by Category: Value 2008-2013
Table 72 Off-trade Sales of Concentrates by Category: % Value Growth 2008-2013
Table 73 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2009-2013
Table 74 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2010-2013
Table 75 NBO Company Shares of Off-trade Concentrates: % Value 2009-2013
Table 76 LBN Brand Shares of Off-trade Concentrates: % Value 2010-2013
Table 77 NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2009-2013
Table 78 LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2010-2013
Table 79 NBO Company Shares of Off-trade Powder Concentrates (as sold): % Volume 2009-2013
Table 80 LBN Brand Shares of Off-trade Powder Concentrates (as sold): % Volume 2010-2013
Table 81 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2013-2018
Table 82 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2013-2018
Table 83 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 84 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 85 Forecast Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 86 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 87 Off-trade Sales of Juice by Category: Volume 2008-2013
Table 88 Off-trade Sales of Juice by Category: Value 2008-2013
Table 89 Off-trade Sales of Juice by Category: % Volume Growth 2008-2013
Table 90 Off-trade Sales of Juice by Category: % Value Growth 2008-2013
Table 91 Leading Flavours for Off-trade 100% Juice: % Volume Breakdown 2008-2013
Table 92 Leading Flavours for Off-trade Fruit-flavoured Drinks (No Juice Content): % Volume Breakdown 2008-2013
Table 93 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume Breakdown 2008-2013
Table 94 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume Breakdown 2008-2013
Table 95 Share of Smoothies in Off-trade 100% Juice: % Value 2013
Table 96 Share of Smoothies in Off-trade Nectars (25-99% Juice): % Value 2013
Table 97 Off-trade Sales of Not From Concentrate 100% Juice by Chilled vs Ambient: % Volume 2008-2013
Table 98 Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: % Volume 2008-2013
Table 99 NBO Company Shares of Off-trade Juice: % Volume 2009-2013
Table 100 LBN Brand Shares of Off-trade Juice: % Volume 2010-2013
Table 101 NBO Company Shares of Off-trade Juice: % Value 2009-2013
Table 102 LBN Brand Shares of Off-trade Juice: % Value 2010-2013
Table 103 Forecast Off-trade Sales of Juice by Category: Volume 2013-2018
Table 104 Forecast Off-trade Sales of Juice by Category: Value 2013-2018
Table 105 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 106 Forecast Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 107 Off-trade Sales of RTD Coffee: Volume 2008-2013
Table 108 Off-trade Sales of RTD Coffee: Value 2008-2013
Table 109 Off-trade Sales of RTD Coffee: % Volume Growth 2008-2013
Table 110 Off-trade Sales of RTD Coffee: % Value Growth 2008-2013
Table 111 NBO Company Shares of Off-trade RTD Coffee: % Volume 2009-2013
Table 112 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2010-2013
Table 113 NBO Company Shares of Off-trade RTD Coffee: % Value 2009-2013
Table 114 LBN Brand Shares of Off-trade RTD Coffee: % Value 2010-2013
Table 115 Forecast Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 116 Forecast Off-trade Sales of RTD Coffee: Value 2013-2018
Table 117 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 118 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 119 Off-trade Sales of RTD Tea by Category: Volume 2008-2013
Table 120 Off-trade Sales of RTD Tea by Category: Value 2008-2013
Table 121 Off-trade Sales of RTD Tea by Category: % Volume Growth 2008-2013
Table 122 Off-trade Sales of RTD Tea by Category: % Value Growth 2008-2013
Table 123 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2008-2013
Table 124 NBO Company Shares of Off-trade RTD Tea: % Volume 2009-2013
Table 125 LBN Brand Shares of Off-trade RTD Tea: % Volume 2010-2013
Table 126 NBO Company Shares of Off-trade RTD Tea: % Value 2009-2013
Table 127 LBN Brand Shares of Off-trade RTD Tea: % Value 2010-2013
Table 128 Forecast Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 130 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 132 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2008-2013
Table 133 Off-trade Sales of Sports and Energy Drinks by Category: Value 2008-2013
Table 134 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2008-2013
Table 135 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2008-2013
Table 136 NBO Company Shares of Off-trade Sports and Energy Drinks: % Volume 2009-2013
Table 137 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Volume 2010-2013
Table 138 NBO Company Shares of Off-trade Sports and Energy Drinks: % Value 2009-2013
Table 139 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Value 2010-2013
Table 140 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2013-2018
Table 141 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2013-2018
Table 142 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2013-2018
Table 143 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2013-2018












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