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To Infinity and Beyond: Can Hygiene Keep Growing?

  • May 2014
  • -
  • Euromonitor International
  • -
  • 47 pages

Summary

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Hygiene manufacturers are expanding in emerging markets such as the BRICs and the MINTs because demand in developed markets is saturated. However, developing countries are also showing signs of a slowdown. If markets reach maturity how can manufacturers continue to grow? This global briefing looks at opportunities for volume and value growth in key retail hygiene categories.

Euromonitor International's To Infinity and Beyond: Can Hygiene Keep Growing? global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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