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Womenswear in Sweden, Euromonitor International

  • May 2014
  • -
  • Euromonitor International
  • -
  • 35 pages

There remains a certain level of unease regarding the Swedish economic climate which is resulting in a high level of consumer price sensitivities and widespread discounting. The magnitude of discounting in womenswear subsided somewhat in 2013 as apparel specialist retailers more actively took control of stock levels to adjust to and manage weak consumer demand. However, consumers have now become accustomed to purchasing via discounts and are prepared to shop around for the best deals – a...

Euromonitor International's Womenswear in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Women's Outerwear, Women's Underwear, Nightwear and Swimwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Womenswear in Sweden, Euromonitor International
WOMENSWEAR IN SWEDEN
Euromonitor International
May 2014

LIST OF CONTENTS AND TABLES


Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Womenswear: Volume 2008-2013
Table 2 Sales of Womenswear: Value 2008-2013
Table 3 Sales of Womenswear: % Volume Growth 2008-2013
Table 4 Sales of Womenswear: % Value Growth 2008-2013
Table 5 NBO Company Shares of Womenswear: % Value 2009-2013
Table 6 LBN Brand Shares of Womenswear: % Value 2010-2013
Table 7 Forecast Sales of Womenswear: Volume 2013-2018
Table 8 Forecast Sales of Womenswear: Value 2013-2018
Table 9 Forecast Sales of Womenswear: % Volume Growth 2013-2018
Table 10 Forecast Sales of Womenswear: % Value Growth 2013-2018
Adidas Sverige Ab in Apparel and Footwear (sweden)
Strategic Direction
Key Facts
Summary 1 adidas Sverige AB: Key Facts
Summary 2 adidas Sverige AB: Operational Indicators
Company Background
Competitive Positioning
Summary 3 adidas Sverige AB: Competitive Position 2013
Retail Operations
Internet Strategy
Production
Handm Hennes and Mauritz Sverige Ab in Apparel and Footwear (sweden)
Strategic Direction
Key Facts
Summary 4 HandM Hennes and Mauritz Sverige AB: Key Facts
Summary 5 HandM Hennes and Mauritz Sverige AB: Operational Indicators
Company Background
Competitive Positioning
Summary 6 HandM Hennes and Mauritz Sverige AB: Competitive Position 2013
Retail Operations
Summary 7 HandM Hennes and Mauritz Sverige AB: Retail Operational Indicators
Internet Strategy
Production
Kappahl Ab in Apparel and Footwear (sweden)
Strategic Direction
Key Facts
Summary 8 KappAhl Sverige AB: Key Facts
Summary 9 KappAhl Sverige AB: Operational Indicators
Company Background
Competitive Positioning
Summary 10 KappAhl Sverige AB: Competitive Position 2013
Retail Operations
Summary 11 KappAhl Sverige AB: Retail Operational Indicators
Internet Strategy
Production
Nike Sweden Ab in Apparel and Footwear (sweden)
Strategic Direction
Key Facts
Summary 12 Nike Sweden AB: Key Facts
Summary 13 Nike Sweden AB: Operational Indicators
Company Background
Competitive Positioning
Summary 14 Nike Sweden AB: Competitive Position 2013
Retail Operations
Internet Strategy
Production
Zara Sverige Ab in Apparel and Footwear (sweden)
Strategic Direction
Key Facts
Summary 15 Zara Sverige AB: Key Facts
Summary 16 Zara Sverige AB: Operational Indicators
Company Background
Competitive Positioning
Summary 17 Zara Sverige AB: Competitive Position 2013
Retail Operations
Summary 18 Zara Sverige AB: Retail Operational Indicators
Internet Strategy
Production
Executive Summary
Static To Positive Growth
Sportswear Sales Continue To Grow
Strong Mix of Domestic and Multinational Players
Internet Retailing Continues To Grow
Positive Value Growth Forecasted
Key Trends and Developments
Internet Retailing Leads Sales Channel Growth
Apparel Specialist Retailers Suffering From 'showrooming'
Growing Consolidation in Competitive Landscape
Weak Unit Price Growth Recorded
Market Data
Table 11 Sales of Apparel and Footwear by Category: Volume 2008-2013
Table 12 Sales of Apparel and Footwear by Category: Value 2008-2013
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2008-2013
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2008-2013
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2009-2013
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2010-2013
Table 17 Distribution of Apparel and Footwear by Format: % Value 2008-2013
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2013
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 19 Research Sources












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