Table of Contents
Chinatrust Financial Holding faces stiff competition from rivals and more dynamic categories in which the company is not involved. It should reinforce its branding to raise its relevance amongst consumers, especially within key groups it identifies. Chinatrust will likely seek to expand its focus in growing areas, such as mobile payments, to reposition itself in more dynamic categories.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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