Lojas Americanas is expected to maintain its strategy of outlet expansion throughout Brazil in order to increase its sales. In addition, the company is investing heavily in its subsidiary B2W, an internet marketplace. Furthermore, Lojas Americanas is focusing on creating a portfolio of private label products in view of strong consumer demand for cheaper items due to the economic crisis in Brazil.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Retailing market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Lojas Americanas SA in Retailing (Brazil) LOJAS AMERICANAS SA IN RETAILING (BRAZIL) Euromonitor International January 2017
LIST OF CONTENTS AND TABLES
Strategic Direction Company Background Digital Strategy Summary 1 Lojas Americanas SA: Share of Sales Generated by Internet Retailing 2014-2016 Private Label Summary 2 Lojas Americanas SA: Private Label Portfolio Competitive Positioning Summary 3 Lojas Americanas SA: Competitive Position 2016