Target’s strategy is focused on strengthening its presence in the channels in which it operates, and expanding to new digital channels. In 2016 it was present in both store-based retailing and internet retailing. The company aims to grow by investing in grocery retailing, health and wellness foods, and increasing its upscale product offerings to appeal to its upper-middle-class demographic. It has also focused on improving its click-and-collect and delivery services to compete with other mass me...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Retailing market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Target Corp in Retailing (USA) TARGET CORP IN RETAILING (USA) Euromonitor International March 2017
LIST OF CONTENTS AND TABLES
Strategic Direction Company Background Digital Strategy Summary 1 Target Corp: Share of Sales Generated by Internet Retailing 2014-2016 Private Label Summary 2 Target Corp: Private Label Portfolio Competitive Positioning Summary 3 Target Corp: Competitive Position 2016