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Strategic Analysis of ANZ Nutraceuticals Market

  • June 2014
  • 157 pages
  • Frost & Sullivan
Report ID: 2160161


Table of Contents

Growing Focus on Ethnic Ingredient Boosts Market Growth

The ANZ nutraceutical market is an established yet dynamic market, focusing on product differentiation as the key growth strategy. Populated by abundant local manufacturers, the market is full of local innovations that drive consumer interest and demand. The market is divided into segments such as dietary supplements, functional food and functional beverages. the market has intensively innovative product lines that are supported by the rich biodiversity of the region.

Executive Summary

-The Australia & New Zealand (ANZ) Nutraceuticals market has continued to enjoy high revenue and growth rates from the early . This market comprises of functional food, beverages and dietary supplements.
-They differ from traditional foods because they target to attain a specific health benefit and go beyond taste and basic nutrition. The market is saturated with a mix of local and multinational companies.
-In 2012, the ANZ Nutraceutical market grew at % and was valued at $ billion. This is forecasted to reach $ billion at a CAGR of % from 2012 to 2017.
-The growth in the market can be attributed to an ageing population, increased health and wellness trends, high cost of healthcare leading to an overall shift from treatment-based to preventive healthcare system.
-The challenges for the Nutraceutical market are—a slow down in growth due to an overflow of similar products, lack of distinction from traditional food categories, high consumer price sensitivity and an overall aging population.
-The Nutraceutical market needs to address these issues by focusing on health and aesthetic benefits, as well as following trends of personalisation and convenience while designing the products. R&D investment is critical to foster new product innovation, gain consumer acceptance and sustain growth in the future.

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