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  4. > North America Seed Treatment Market by Type (chemical & non-chemical), by Application (fungicide, insecticide, bio-control and others) and by Crop (cereals, oilseeds and others): Trends, Forecasts and Technical Insights up to 2018

The seed treatment market consists of crop protection chemicals or agrochemicals, specifically for seeds, and genetically modified (GM) crop-seeds. Crop protection chemicals are the most dominating segment of this market in terms of market share as well as product innovations. Seed treatment market is further classified as insecticides (chemical), fungicides (chemical), bio-control seed treatments, and other seed treatment chemicals.

On the basis of types, seed treatment market is further segmented as chemical and non-chemical. Bio-based seed treatments, a part of non-chemical seed treatment, are made up of renewable resources and contain natural active ingredients. These seed treatments have much of a no negative impact on the environment, workforce and consumers safety when compared to chemical seed treatments. Bio-based seed treatment is expected to be one of the fastest growing seed treatment segments in the near future.

Chemical seed treatments, which are typically manufactured from petrochemical or inorganic raw materials, are further segmented as insecticides, fungicides, and other chemical seed treatments. The market is dominated by chemical insecticides, accounting for over 51.3% of the total seed treatment demand in 2012. The fungicide seed treatments market is growing at a CAGR of 7.6% and is expected to reach $692.0 million by 2018. The insecticides seed treatment market is projected to reach $1,161.9 million by 2018, growing at a CAGR of 10.5%

Rising GM seed prices and cost effectiveness of seed treatments over other crop protection methods are expected to drive the demand for the seed treatment market in the near future. However, an absence of centralized government regulations for treated seed and seed treatment active ingredient registration are expected to hamper the growth and demand for seed treatments in the next five years.

One of the critical success factors (CSFs) in the market is the ability of a market participant to innovate a complete protection solution against various biotic and abiotic stresses in a single product. This battle of most of the grower-friendly, crop-friendly and environment-friendly product innovations are going to be one of the key strategy market players following the seed treatment industry in the next five years.

This report estimates the North American seed treatment market in terms of revenue. The market has been further segmented on the basis of crop types such as cereals and grains, oilseeds, and other crops, as well as by the sub-segmentation of insecticides, fungicides, and other chemical seed treatments such as plant growth regulators, and micronutrients. This segmentation is given for major regions and key countries in those regions. Market drivers, restraints and challenges, and crop trends are discussed in detail. Market share by participants for the overall market is discussed in detail in the report. We have also profiled leading players of this industry including Chemtura (U.S.), DuPont (U.S.), Monsanto (U.S.), Valent U.S.A and Wolf Trax (Canada).

Table Of Contents

North America Seed Treatment Market by Type (chemical and non-chemical), by Application (fungicide, insecticide, bio-control and others) and by Crop (cereals, oilseeds and others): Trends, Forecasts and Technical Insights up to 2018
TABLE OF CONTENTS

1 INTRODUCTION 22

1.1 KEY TAKE-AWAYS 22
1.2 REPORT DESCRIPTION 23
1.3 MARKETS COVERED 24
1.4 STAKEHOLDERS 25
1.5 RESEARCH METHODOLOGY 25
1.5.1 MARKET SIZE 25
1.5.2 KEY DATA POINTS TAKEN FROM SECONDARY SOURCES 27
1.5.3 KEY DATA POINTS TAKEN FROM PRIMARY SOURCES 27
1.5.4 ASSUMPTIONS MADE FOR THIS REPORT 28

2 EXECUTIVE SUMMARY 29

3 MARKET OVERVIEW 31

3.1 INTRODUCTION 32
3.1.1 AGRO-MARKET RETAILERS HELP RAPID GROWTH IN SEED TREATMENT MARKET 32
3.2 SEED TREATMENT MARKET 35
3.2.1 COMMERCIAL SEED TREATMENTS 36
3.2.2 DOWNSTREAM SEED TREATMENTS 36
3.2.3 GROWER APPLIED SEED TREATMENTS 37
3.3 GLOBAL SEED MARKET: AN OVERVIEW 37
3.3.1 TYPES OF SEED 38
3.3.1.1 Seed Sources 39
3.3.1.1.1 Farm-saved seed 39
3.3.1.1.2 Seed supplied commercially 39
3.3.1.2 Seed Types 40
3.3.1.2.1 Conventional seed 40
3.3.1.2.2 GM seed 40
3.3.2 STAGES IN COMMERCIAL SEED PRODUCTION 41
3.3.2.1 Foundation or basic seed 41
3.3.2.2 Certified seed 41
3.4 EVOLUTION OF SEED TREATMENT MARKET 42
3.5 WINNING IMPERATIVE 43
3.5.1 SEED TREATMENT AS A COMPLETE SOLUTION TO SAFEGAURD SEED INVESTMENTS 43
3.6 BURNING ISSUES 47
3.6.1 ISSUES IMPACTING INTERNATIONAL SEED MOVEMENTS 47
3.6.2 LACK OF COHESIVE REGULATORY BODY FOR SEED TREATMENT APPROVALS 48
3.7 DRIVERS 49
3.7.1 SEED TREATMENT AS A LOW COST CROP PROTECTION SOLUTION 49
3.7.2 RISING PRICES OF THE GM CROPS CREATING A NEED FOR CROP PROTECTION 51
3.7.3 RISING WORLD POPULATION and FOOD REQUIREMENTS - “4 F'S(FOOD-FUEL-FEED-FIBER)” 52
3.7.4 REDUCED RISK OF EXCEEDING MINIMUM RESIDUE LEVEL 53
3.7.5 ACREAGE and ADVANCED TECHNOLOGIES WARRANT THE NEED FOR TREATED SEEDS 53
3.8 RESTRAINTS 54
3.8.1 DISCOURAGING GOVERNMENT REGULATIONS 54
3.8.2 LOW PERMITTED SHELF LIFE and DIFFICULTY IN DISPOSAL OF TREATED SEED 56
3.9 OPPORTUNITIES 57
3.9.1 RAPID GROWTH IN BIO-CONTROL SEED TREATMENT SOLUTIONS 57
3.10 SEED TREATMENT EQUIPMENTS: AN OVERVIEW 58
3.10.1 KEY FACTORS 58
3.10.1.1 Uniform coverage 58
3.10.1.2 Application volumes and rates 58
3.10.2 CONTINUOUS SYSTEM 59
3.10.3 BATCH SYSTEM 59
3.10.4 DUST/POWDER TREATER 61
3.10.5 SLURRY TREATER 61
3.10.6 ON-FARM/DIRECT TREATER 62
3.11 MARKET SHARE ANALYSIS 63
3.11.1 GLOBAL MARKET SHARE (REVENUE) 63
3.11.1.1 BASF, BAYER and Syngenta - Global leaders 63
3.11.1.2 Agreements between market leaders - a key trend 64
3.12 PATENT ANALYSIS 64
3.12.1 NORTH AMERICAN PATENT ANALYSIS BY YEAR 65
3.12.2 NORTH AMERICAN PATENT ANALYSIS, BY COMPANY 66

4 NORTH AMERICA SEED TREATMENT MARKET, BY TYPES 68

4.1 INTRODUCTION 69
4.1.1 DRIVERS 70
4.1.1.1 Extensive product portfolios by market leaders to hold 85% of the global share 70
4.1.1.2 Chemical seed treatments continue to dominate 70
4.1.1.3 Insecticides hold major share; bio-control drives future growth 71
4.1.1.4 Climatic changes translate into growing demands for fungicidal seed treatment 72
4.1.1.5 Strong demand growth from organic farming and integrated pest management (IPM) 72
4.1.1.6 Integrating bio-control products with conventional chemicals 73
4.1.1.7 Less regulatory pressure and worker/ environment safety 74
4.1.2 RESTRAINTS 74
4.1.2.1 Variable efficiency and low shelf life 74
4.1.3 OPPORTUNITIES 75
4.1.3.1 Plant extracts and oil-based seed treatments for organic farming 75
4.1.3.2 Seed treatment for abiotic stress 76
4.1.3.3 Abiotic stress limiting plant growth 77
4.1.3.4 Thermo-seeds 77
4.2 CHEMICAL SEED TREATMENT 79
4.2.1 DRIVERS 80
4.2.1.1 Insecticide dominate value market; fungicides lead in volumes 80
4.2.2 INSECTICIDES 84
4.2.2.1 Global productivity and use of combination chemicals drives insecticide demands 84
4.2.2.2 Carbamates and pyrethroids dominate global insecticide market 85
4.2.2.2.1 Carbamates and organophosphates 85
4.2.2.2.2 Pyrethroids 86
4.2.2.2.3 Other seed treatment insecticides 86
4.2.3 FUNGICIDES 87
4.2.3.1 High economic impact has led to use of broad spectrum fungicides 87
4.2.3.2 Rhizoctonia and Fusarium key target fungi amongst other seed, soil and air borne species 87
4.2.3.3 Triazoles and Diazoles dominate fungicidal seed treatment market 90
4.2.3.3.1 Benzimidazoles 90
4.2.3.3.2 Triazoles and diazoles 91
4.2.3.3.3 Dithiocarbamates 93
4.2.3.3.4 Others seed treatment fungicides 93
4.2.3.3.5 Carboxin 94
4.2.4 OTHERS 95
4.2.4.1 Micronutrients 95
4.2.4.2 Colorants 96
4.2.4.3 Polymers 96
4.2.4.4 Phytohormones 97
4.2.4.5 Safeners 97
4.3 NON-CHEMICAL SEED TREATMENT 98
4.3.1 DRIVER 98
4.3.1.1 Revolution in regulatory requirements revives non-chemical seed treatment practices 98
4.3.2 TRADITIONAL SEED TREATMENT 98
4.3.2.1 Oldest and still the most trusted and cost-effective methods of seed treatment 98
4.3.2.1.1 Priming and pelleting 98
4.3.2.1.2 Hot water treatments 99
4.3.3 BIO-CONTROL 99
4.3.3.1 Soybean and Canola drive U.S. dominance in bio-control market 100
4.4 REST OF CHEMICALS 102
4.4.1 NEMATICIDES 102
4.4.1.1 Harpin 102
4.4.1.1.1 Key feature: Multiple functionalities 102
4.4.1.1.2 Pros and cons 103
4.4.1.2 Abamectin 103
4.4.1.2.1 Key feature: Low toxicity to humans and animals 104
4.4.1.3 Spinosad 104
4.4.1.3.1 Key feature: Low cost and lasting effect 104
4.4.2 INOCULANTS 104
4.4.2.1 Rhizobium inoculants 106
4.4.2.1.1 Global demands synchronous with Soybean market trends 106
4.4.2.2 Azospirillum inoculants 107
4.4.2.2.1 Research on root interaction can help boost efficiency and market demand 108
4.4.2.3 Other inoculants 108
4.4.2.3.1 Azotobacter 108
4.4.2.3.2 Acetobacter 108
4.4.2.4 Advantages of inoculation 109
4.4.2.5 Regulations for commercial inoculants 110
4.4.2.5.1 Commercial microbial inoculants enter market 111
4.5 SEED TREATMENT - APPLICATION TECHNIQUES 113
4.5.1 SEED ENCRUSTING 113
4.5.2 SEED PELLETING 114

5 SEED TREATMENT MARKET, BY TARGET PROTECTION 115

5.1 INTRODUCTION 116
5.1.1 KEY FEATURES 116
5.1.1.1 Key Motive: Improved crop stand, yields and profitability 116
5.1.1.2 Fungicides most commonly used; used in combination with insecticides for efficiency 117
5.1.1.3 Changing norms and target pathogen physiologies warrant constant modifications 120
5.2 FUNGICIDES 120
5.2.1 KEY FEATURES 120
5.2.1.1 Aids seedling emergence in addition to protection 120
5.2.1.2 Non-volatile fungicides: The way ahead 120
5.2.2 MAIZE/CORN 121
5.2.2.1 Soil and seed borne pathogens: Key targets for seed treatment 121
5.2.2.2 Faulty crop planting and rotation practices make crop vulnerable 121
5.2.3 SOYBEAN 124
5.2.3.1 Economic impact of seedling disease: Focus of seed treatment 124
5.2.4 COTTON 126
5.2.4.1 Global acceptance of Bt cotton and the resultant rising prices drive the cotton market 126
5.2.4.2 On-going research; seed treatment demand not growing at the rate of demand for crop 127
5.2.5 WHEAT 128
5.2.5.1 Seed-borne fungal and root-rots remain the key target for seed treatment 128
5.2.6 POTATO 130
5.2.6.1 Low commodity price has restricted market growth; not any more 131
5.2.7 CANOLA 132
5.2.7.1 Economic losses due to blackleg and high value of canola influence seed treatment practices 134
5.2.8 RICE 135
5.2.8.1 Low cost production along with protection from fungal diseases 135
5.2.8.2 Field practices, temperature and rice variant greatly influence need for treatment 136
5.2.9 VEGETABLES 137
5.2.9.1 Modernization of sector revives seed treatment practices, especially for exotic variants 137
5.3 INSECTICIDES 139
5.3.1 DRIVERS 139
5.3.1.1 RandD influential in driving the insecticide seed treatment segment 139
5.3.1.2 Used in combination with other pesticides due to low dosage level requirement 140
5.4 NEMATICIDES 141
5.4.1 KEY FEATURES 141
5.4.1.1 Target specific product developments lead to demand for nematicides 141
5.4.1.2 Developments of Nematicides help boost adoption of seed treatment practices 142

6 NORTH AMERICA SEED TREATMENT MARKET, BY TARGET CROPS 143

6.1 INTRODUCTION 144
6.1.1 DRIVERS 144
6.1.1.1 Seed value and vulnerability influences demand dynamics 144
6.1.1.2 Maize consumption for biofuels boosts production and seed treatment requirements 147
6.1.1.3 Asia and Europe drive wheat seed treatment market with increasing area under cultivation 147
6.2 CEREALS and GRAINS 148
6.2.1 DRIVER 148
6.2.1.1 Technology premiums and conventional seeds drive the growth in demand 149
6.2.2 MAIZE 149
6.2.2.1 Leading market players focus on maize for product development 149
6.2.2.2 Vulnerability to soil-borne pathogens drives the need for seed treatment 149
6.2.2.3 High evidence of seedling disease in maize creates opportunities for market 151
6.2.3 RICE 152
6.2.3.1 RandD and development of BT rice boost need for seed treatment practices 152
6.2.3.2 Hybrid seeds, privatization of market: Key drivers for increasing demand for seed treatment 154
6.2.4 WHEAT 155
6.2.4.1 Wheat fungal vulnerability drives need for seed treatment solutions 155
6.2.5 SORGHUM 158
6.2.5.1 Heavy economic losses due to smut translates into seed treatment need 158
6.3 OILSEEDS 160
6.3.1 DRIVER 160
6.3.1.1 New application fields drive need for enhanced production and seed treatment practices 160
6.3.2 SOYBEAN 162
6.3.2.1 Increasing global oil prices and bio fuel demand propelling market demand 162
6.3.2.2 Combined growth of biotech trait and seed market: Key influencer on seed treatment demands 165
6.3.3 SUNFLOWER 165
6.3.3.1 Rising prices and high demand for production of sunflower oil globally 165
6.3.3.2 Biotech trait seed market has more than doubled; driving the seed treatment needs 168
6.3.4 COTTON 169
6.3.4.1 Changing dynamics in China and India influencing global price trends 169
6.3.4.2 High market share of trait premium seeds drives demand for seed treatment 172
6.3.5 CANOLA 172
6.3.5.1 Biofuel preference for Canola drives demand for higher production volumes 172
6.3.5.2 High economic impact of fungal diseases boost demand for seed treatment 172
6.3.5.3 Leading trait premium seed manufacturers also push the seed treatment market 175
6.4 OTHERS 175
6.4.1 SUGAR BEETS 176
6.4.1.1 Subsidy support for ethanol production revives sugar beets market 176
6.4.1.2 Regulatory challenges cast uncertainty on future demands 178
6.4.2 VEGETABLES 179

7 SEED TREATMENT TECHNOLOGIES: THE FUTURE PROSPECTIVE 182

7.1 INTRODUCTION 182
7.1.1 EVOLUTION OF CROP PROTECTION 182
7.1.2 IMPERATIVE NOVEL SEED TREATMENT METHODS 183
7.2 GENETIC ENGINEERING: KEY TO MODERN AGRICULTURE 184
7.2.1 PROBLEMS ASSOCIATED WITH PROMOTING GENETICALLY MODIFIED FOODS 184
7.2.1.1 Legislative and regulatory hurdles: 185
7.2.1.2 Ambiguous European laws governing GM foods 185
7.2.1.3 GM labeling 186
7.2.1.4 Consumer antagonism: major deterrent 187
7.3 NON-TRANSGENIC; NON-GMO BIOTECHNOLOGY CROPS 188
7.3.1 TECHNOLOGY TO REPLACE THE IMPACT OF RESOURCES 189
7.3.1.1 Crops evolving into Bio-factories 189
7.4 CIBIUS GLOBAL 190
7.4.1 TECHNICAL PROCESS 191
7.4.2 ADVANTAGES 192
7.5 PIONEER (DUPONT) 193
7.5.1 ACCELERATED YIELD TECHNOLOGY (AYT SYSTEM) 193
7.5.2 ADVANTAGES: 194
7.6 OKANAGEN SPECIALITY FRUITS INC. 194
7.6.1 TECHNICAL PROCESS 194
7.6.2 KEY BENEFIT 195
7.6.3 MARKET PROSPECTS 195
7.7 MORFLORA 196
7.7.1 TRAITUP PLATFORM: A NEW PARADIGM 196
7.7.1.1 An innovative non transgenic technology 197
7.7.2 PLATFORM FOR TRAIT INTRODUCTION IN SEEDS 198
7.7.2.1 Fastest method to introduce new trait 198
7.7.2.2 Cost effective 198
7.7.2.3 A complete crop protection solution 199
7.7.3 INTELLECTUAL PROPERTY 200
7.7.4 TECHNICAL PROCESS 200
7.7.5 ADVANTAGES 202
7.7.6 SUMMARY 202

8 SEED TREATMENT MARKET, BY COUNTRY 203

8.1 INTRODUCTION 204
8.1.1 DRIVERS 204
8.1.1.1 Regulatory requirements beneficial for seed treatment market 204
8.1.1.2 GM seed trends in America translate into demands for seed treatment 205
8.1.1.3 Consumer push for organic foods drive bio-control seed treatment market 205
8.1.1.4 EPA and USDA norms have provided a boost to seed treatment practices 206
8.1.2 U.S. 209
8.1.2.1 Saturated market; growth driven by bio-control seed treatment demands 210
8.1.3 MEXICO 211
8.1.3.1 Maize and wheat fungicidal requirements drive growth in market 212
8.1.4 CANADA 212
8.1.4.1 Proximity and strong research system translates in to advances in market 212

9 COMPETITIVE LANDSCAPE 214

9.1 INTRODUCTION 215
9.1.1 AGREEMENTS, COLLOBARATIONS, AND PARTNERSHIPS - MOST PREFERRED STRATEGIC APPROACH 215
9.2 KEY MARKET STRATEGIES 217
9.3 MERGERS and ACQUISITIONS 218
9.4 AGREEMENTS, COLLABORATIONS AND PARTNERSHIPS 222
9.5 EXPANSIONS, INVESTMENTS and OTHER DEVELOPMENTS 232
9.6 NEW PRODUCTS AND TECHNOLOGY LAUNCHES 235

10 COMPANY PROFILES 241

10.1 ADVANCED BIOLOGICAL MARKETING 241
10.2 BRETTYOUNG LIMITED 244
10.3 CHEMTURA CORPORATION 246
10.4 CIBUS GLOBAL 252
10.5 E.I. DU PONT DE NEMOURS AND COMPANY 254
10.6 MORFLORA 260
10.7 MONSANTO COMPANY 262
10.8 VALENT U.S.A. CORPORATION 270
10.9 WOLF TRAX INCORPORATION 274

APPENDIX 278

U.S. PATENTS 278



LIST OF TABLES

TABLE 1 NORTH AMERICA: SEED TREATMENT MARKET REVENUE,
BY COUNTRIES, 2011 - 2018 ($MILLION) 29
TABLE 2 SEED TREATMENT MARKET TYPES and BENEFITS 33
TABLE 3 PHYSIOLOGICAL EFFECT OF SEED TREATMENT ON ITS QUALITY 34
TABLE 4 GLOBAL SEED MARKET REVENUE, 2001 - 2010 ($BILLION) 37
TABLE 5 SEED MARKET REVENUE, BY TYPES, 2001 - 2010 ($BILLION) 40
TABLE 6 SEED TREATMENT: UPCOMING PRODUCT INNOVATIONS and PROPOSED PRODUCTS LAUNCH 45
TABLE 7 SEED TREATMENT AS COST EFFECTIVE SOLUTION 50
TABLE 8 WORLD POPULATION and PER CAPITA LAND AVAILABLE 52
TABLE 9 SEED TREATMENT FUNGICIDES 55
TABLE 10 SEED TREATMENT INSECTICIDES 55
TABLE 11 GUSTAFSON (BAYER CROPSCIENCE): SEED TREATMENT EQUIPMENT 60
TABLE 12 NORTH AMERICA SEED TREATMENT MARKET, BY TYPE,
2011 - 2018 ($MILLION) 70
TABLE 13 NORTH AMERICA SEED TREATMENT MARKET, BY APPLICATIONS,
2011 - 2018($MILLION) 71
TABLE 14 CHEMISTRY and BIO-CONTROL COMBINATIONS 74
TABLE 15 MINIMUM INHIBITORY CONCENTRATION (MIC) OF ESSENTIAL OILS FOR SEED TREATMENT (PPM) 75
TABLE 16 EFFECT OF THERMAL SEED TREATMENT, BY CROPS, BY PATHOGENS 78
TABLE 17 NORTH AMERICA CHEMICAL SEED TREATMENT MARKET, BY COUNTRY, 2011 - 2018 ($MILLION) 80
TABLE 18 U.S. SEED TREATMENT MARKET, BY APPLICATION,
2011 - 2018-P ($MILLION) 81
TABLE 19 MEXICO SEED TREATMENT MARKET, BY APLICATION,
2011 - 2018-P ($MILLION) 82
TABLE 20 CANADA SEED TREATMENT MARKET, BY APPLICATION,
2011 - 2018-P ($MILLION) 83
TABLE 21 NORTH AMERICA: INSECTICIDE SEED TREATMENT MARKET,
BY COUNTRIES, 2011 - 2018 ($MILLION) 84
TABLE 22 COMMERCIAL ACTIVE INGREDIENTS-CARBAMATE SEED TREATMENTS 85
TABLE 23 COMMERCIALLY AVAILABLE SEED TREATMENT PRODUCTS BY ACTIVE INGREDIENT, BY CROPS 86
TABLE 24 NORTH AMERICA: FUNGICIDE SEED TREATMENT MARKET,
BY COUNTRIES, 2011 - 2018 ($MILLION) 88
TABLE 25 COMMON SEED TREATMENT FUNGICIDES 88
TABLE 26 SEED TREATMENT FUNGICIDES CONSUMPTION MARKET VOLUME,
BY CHEMICAL CLASS, 2009 (KILO TONNES) 90
TABLE 27 COMMERCIAL ACTIVE INGREDIENTS - BENZIMIDAZOLES 91
TABLE 28 COMMERCIALLY AVAILABLE TRIAZOLE SEED TREATMENT PRODUCTS, BY ACTIVE INGREDIENTS 92
TABLE 29 COMMERCIALLY AVAILABLE SEED TREATMENT PRODUCTS, BY ACTIVE INGREDIENTS 94
TABLE 30 MICRONUTRIENTS BENEFITS 95
TABLE 31 RELATIVE RESPONSIVENESS OF SELECTED CROPS TO MICRONUTRIENTS 96
TABLE 32 HOT WATER SEED TREATMENT, BY CROPS 99
TABLE 33 NORTH AMERICA: BIO-CONTROL SEED TREATMENT MARKET,
BY COUNTRIES, 2011 - 2018 ($MILLION) 100
TABLE 34 COMMERCIAL BIO-CONTROL SEED TREATMENTS, BY ACTIVE INGREDIENTS 101
TABLE 35 COMMERCIAL NEMATICIDES, BY ACTIVE INGREDIENTS, BY CROPS 102
TABLE 36 COMMERCIALLY AVAILABLE INOCULANTS, BY CROPS, BY DOSAGES 105
TABLE 37 RHIZOBIUM INOCULANTS, BY CROPS 107
TABLE 38 NITROGEN FIXING CAPACITY OF AZOSPIRILLUMN, BY CROPS 108
TABLE 39 AREA UNDER LEGUME CROPS, BY GEOGRAPHY, 2008 - 2009 (HA) 109
TABLE 40 SAVING CHEMICAL NUTRIENTS BY USE OF INOCULANTS 110
TABLE 41 ORGANIC MATERIAL REVIEW INSTITUTE (OMRI) - APPROVED INOCULANTS 111
TABLE 42 NORTH AMERICA: REST OF CHEMICAL SEED TREATMENT MARKET,
BY COUNTRIES, 2011 - 2018 ($MILLION) 112
TABLE 43 SEED TREATMENT APPLICATION TECHNIQUES, BY CROPS 113
TABLE 44 IMPORTANT PATHOGENS AS SEED TREATMENT TARGETS 118
TABLE 45 MAIZE/CORN: ECONOMICALLY IMPORTANT PATHOGENS, DISEASES and TREATMENTS 122
TABLE 46 SOYBEAN: ECONOMICALLY IMPORTANT PATHOGENS, DISEASES and TREATMENTS 124
TABLE 47 COTTON: ECONOMICALLY IMPORTANT PATHOGENS, DISEASES and TREATMENTS 126
TABLE 48 WHEAT: ECONOMICALLY IMPORTANT PATHOGENS, DISEASES and TREATMENTS 128
TABLE 49 POTATO: ECONOMICALLY IMPORTANT PATHOGENS, DISEASES and TREATMENTS 131
TABLE 50 CANOLA: ECONOMICALLY IMPORTANT PATHOGENS, DISEASES and TREATMENTS 132
TABLE 51 RICE: ECONOMICALLY IMPORTANT PATHOGENS, DISEASES and TREATMENTS 135
TABLE 52 VEGETABLES: ECONOMICALLY IMPORTANT PATHOGENS, DISEASES and TREATMENTS 137
TABLE 53 INSECTICIDE FAMILY, ACTIVE INGREDIENTS and TARGET PESTS 139
TABLE 54 NEMATICIDE COMPOUNDS and TARGET PESTS 142
TABLE 55 NORTH AMERICA SEED TREATMENT MARKET REVENUE, BY CROP TYPES, 2011 - 2018 ($MILLION) 146
TABLE 56 NORTH AMERICA SEED MARKET FOR CEREALS and GRAINS, BY CROP, 2011 - 2018($MILLION) 148
TABLE 57 NORTH AMERICA MAIZE MARKET AREA HARVESTED (HECTARE) and PRODUCTION (TONNES), 2010 - 2011 150
TABLE 58 GLOBAL MAIZE SEED MARKET REVENUE, BY TYPES,
2007 - 2010 ($BILLION) 151
TABLE 59 NORTH AMERICA RICE MARKET AREA HARVESTED (HECTARE) and PRODUCTION (TONNES), 2010 - 2011 153
TABLE 60 GLOBAL RICE SEED MARKET REVENUE, BY TYPES,
2007 - 2010 ($BILLION) 154
TABLE 61 NORTH AMERICAN WHEAT MARKET AREA HARVESTED (HECTARE) and PRODUCTION (TONNES), 2010 - 2011 156
TABLE 62 GLOBAL WHEAT SEED MARKET REVENUE, BY TYPES,
2007 - 2010 ($BILLION) 157
TABLE 63 NORTH AMERICA SORGHUM MARKET AREA HARVESTED (HECTARE) and PRODUCTION (TONNES), 2010 - 2011 159
TABLE 64 GLOBAL OILSEEDS SEED MARKET REVENUE, BY TYPES,
2008 - 2010 ($MILLION) 160
TABLE 65 NORTH AMERICA OILSEEDS SEED TREATMENT MARKET REVENUE,
BY CROP, 2011 - 2018 ($MILLION) 161
TABLE 66 GLOBAL SOYBEAN MARKET AREA HARVESTED (HECTARE) and PRODUCTION (TONNES), 2010 - 2011 164
TABLE 67 GLOBAL SOYBEAN SEED MARKET REVENUE, BY TYPES,
2007 - 2010 ($BILLION) 164
TABLE 68 NORTH AMERICA SUNFLOWER MARKET AREA HARVESTED (HECTARE) and PRODUCTION (TONNES), 2010 - 2011 167
TABLE 69 GLOBAL SULFLOWER SEED MARKET REVENUE, BY TYPES,
2007 - 2010 ($MILLION) 168
TABLE 70 GLOBAL COTTON MARKET, PRODUCTION (TONNES), 2010 - 2011 170
TABLE 71 GLOBAL COTTON SEED MARKET REVENUE, BY TYPES,
2007 - 2010 ($BILLION) 171
TABLE 72 NORTH AMERICA CANOLA MARKET AREA HARVESTED (HECTARE) and PRODUCTION (TONS), 2010 - 2011 174
TABLE 73 GLOBAL CANOLA SEED MARKET REVENUE, BY TYPES,
2007 - 2010 ($MILLION) 174
TABLE 74 NORTH AMERICA OTHER CROPS SEED TREATMENT MARKET, REVENUES, BY CROP, 2011 - 2018 ($MILLION) 175
TABLE 75 NORTH AMERICA SUGAR BEETS MARKET AREA HARVESTED (HECTARE) and PRODUCTION (TONS), 2010 - 2011 177
TABLE 76 GLOBAL SUGAR BEET SEED MARKET REVENUE, BY TYPES,
2007 - 2010 ($MILLION) 178
TABLE 77 NORTH AMERICA VEGETABLES MARKET AREA HARVESTED (HECTARE) and PRODUCTION (TONS), 2010 - 2011 180
TABLE 78 GLOBAL VEGETABLES SEED MARKET, BY CROP TYPES,
2008 - 2010 ($MILLION) 180
TABLE 79 TRAIT-UP COMPARITIVE ANALYSIS 197
TABLE 80 NORTH AMERICA: SEED TREATMENT MARKET REVENUE, BY TYPES, 2011 - 2018 ($MILLION) 206
TABLE 81 NORTH AMERICA: SEED TREATMENT MARKET REVENUE,
BY APPLICATIONS, 2011 - 2018 ($MILLION) 207
TABLE 82 NORTH AMERICA: SEED TREATMENT MARKET REVENUE,
BY COUNTRIES, 2011 - 2018 ($MILLION) 209
TABLE 83 U.S: SEED TREATMENT MARKET REVENUE, BY APPLICATIONS,
2011 - 2018 ($MILLION) 210
TABLE 84 MEXICO: SEED TREATMENT MARKET REVENUE, BY APPLICATIONS, 2011 - 2018 ($MILLION) 211
TABLE 85 CANADA: SEED TREATMENT MARKET REVENUE, BY APPLICATIONS, 2011 - 2018 ($MILLION) 213
TABLE 86 MERGERS and ACQUISITIONS, 2010 - MARCH 2013 219
TABLE 87 PARTNERSHIPS, COLLABORATIONS and AGREEMENTS,
JANUARY 2010 - MARCH 2013 224
TABLE 88 EXPANSIONS, INVESTMENTS AND OTHER DEVELOPMENTS,
2010 - 2013 233
TABLE 89 NEW PRODUCTS LAUNCH and RESEARCH, 2008 - 2011 236
TABLE 90 ABM: PRODUCT PORTFOLIO and ITS APPLICATIONS 242
TABLE 91 BRETTYOUNG: PRODUCT PORTFOLIO and DESCRIPTION 245
TABLE 92 CHEMTURA: ANNUAL REVENUE, BY BUSINESS SEGMENTS,
2011 - 2012 ($MILLION) 247
TABLE 93 CHEMTURA: ANNUAL REVENUE, BY GEOGRAPHY,
2011 - 2012 ($MILLION) 247
TABLE 94 CHEMTURA CORP: PRODUCT PORTFOLIO, ACTIVE INGREDIENTS and TARGET SEED 248
TABLE 95 DUPONT: ANNUAL REVENUE, BY BUSINESS SEGMENTS,
2011 - 2012 ($MILLION) 255
TABLE 96 DUPONT: ANNUAL REVENUE, BY GEOGRAPHY, 2011 - 2012 ($MILLION) 256
TABLE 97 DUPONT: PRODUCTS, ACTIVE INGREDIENTS and APPLICATIONS 256
TABLE 98 PIONEER: PRODUCTS and APPLICATIONS 257
TABLE 99 DUPONT: PRODUCT PORTFOLIO FOR SOYBEAN SEED TREATMENTS 258
TABLE 100 MONSANTO: ANNUAL REVENUE, BY SEGMENTS,
2011 - 2012 ($MILLION) 263
TABLE 101 MONSANTO: ANNUAL REVENUE, BY GEOGRAPHY,
2011 - 2012 ($MILLION) 264
TABLE 102 MONSANTO: SEED TREATMENT PRODUCT PORTFOLIO FOR SOYBEAN 265
TABLE 103 MONSANTO: PRODUCTS FOR COTTON and ITS APPLICATIONS 265
TABLE 104 MONSANTO: SEED TREATMENT PRODUCT PORTFOLIO FOR CORN 266
TABLE 105 VALENT: PRODUCT PORTFOLIO, ACTIVE INGREDIENT AND APPLICATIONS 271



LIST OF FIGURES

FIGURE 1 NORTH AMERICA SEED TREATMENT MARKET 24
FIGURE 2 GLOBAL SEED TREATMENT MARKET SEGMENTATION 32
FIGURE 3 SEED TREATMENT MARKET, BY APPLICATOR 35
FIGURE 4 ELEMENTS OF COMMERCIAL SEED PRICE, 2012 36
FIGURE 5 GLOBAL SEED MARKET REVENUE, BY TYPES, 2001 - 2010 ($BILLION) 38
FIGURE 6 EVOLUTION OF THE SEED TREATMENT MARKET 42
FIGURE 7 SEED TREATMENT SOLUTIONS - EVOLUTION 44
FIGURE 8 IMPACT OF MAJOR DRIVERS ON GLOBAL SEED TREATMENT MARKET, 2011 - 2018 49
FIGURE 9 PRICE TRENDS MAIZE/CORN and SOYBEAN SEEDS, 2010 51
FIGURE 10 IMPACT OF MAJOR RESTRAINTS ON THE GLOBAL SEED TREATMENT MARKET, 2011 - 2018 54
FIGURE 11 GLOBAL SEED TREATMENT MARKET SHARE, BY COMPANY, 2012 63
FIGURE 12 PATENT ANALYSIS, BY YEARS, 2010 - 2013 65
FIGURE 13 PATENT ANALYSIS, BY COMPANIES, 2010 - 2013 66
FIGURE 14 GLOBAL ORGANIC FOOD MARKET REVENUE, 2006 - 2010 ($MILLION) 73
FIGURE 15 STRESS EFFECT ON MAIZE PRODUCTION, 2010 76
FIGURE 16 NORTH AMERICAN CHEMICAL SEED TREATMENT MARKET SHARE,
BY APPLICATIONS, 2012 79
FIGURE 17 TRANSMISSION PATHWAYS FOR DISEASES and METHODS OF PROTECTION 117
FIGURE 18 NORTH AMERICA CROP PROTECTION MARKET SHARE, BY CROPS, 2012 145
FIGURE 19 NORTH AMERICA MAIZE/CORN SEED TREATMENT MARKET REVENUE, 2011 - 2018 ($MILLION) 150
FIGURE 20 NORTH AMERICA RICE SEED TREATMENT MARKET REVENUE,
2011 - 2018 ($MILLION) 152
FIGURE 21 NORTH AMERICA WHEAT SEED TREATMENT MARKET REVENUE,
2011 - 2018 ($MILLION) 155
FIGURE 22 NORTH AMERICA SORGHUM SEED TREATMENT MARKET REVENUE,
2011 - 2018 ($MILLION) 158
FIGURE 23 NORTH AMERICA SOYBEAN SEED TREATMENT MARKET REVENUE,
2011 - 2018 ($MILLION) 163
FIGURE 24 NORTH AMERICA SUNFLOWER SEED TREATMENT MARKET REVENUE,
2011 - 2018 ($MILLION) 166
FIGURE 25 NORTH AMERICAN COTTON SEED TREATMENT MARKET REVENUE,
2011 - 2018 ($MILLION) 170
FIGURE 26 GLOBAL CANOLA SEED TREATMENT MARKET REVENUE,
2011 - 2018 ($MILLION) 173
FIGURE 27 NORTH AMERICA SUGAR BEET SEED TREATMENT MARKET REVENUE, 2011 - 2018 ($MILLION) 176
FIGURE 28 NORTH AMERICA VEGETABLES SEED TREATMENT MARKET REVENUE, 2011 - 2018 ($MILLION) 179
FIGURE 29 THE EVULATION OF PLANT BREEDING 190
FIGURE 30 RTDS - THE PROCESS 191
FIGURE 31 TRAIT-UP PROCEDURE 201
FIGURE 32 SEED TREATMENT MARKET SHARE, BY GEOGRAPHY, 2012 204
FIGURE 33 NORTH AMERICA: SEED TREATMENT MARKET SHARE,
BY COUNTRIES, 2012 208
FIGURE 34 NORTH AMERICA SEED MARKET GROWTH STRATEGIES,
JANUARY 2010 - MARCH 2013 216
FIGURE 35 GLOBAL SEED TREATMENT MARKET DEVELOPMENTS,
JANUARY 2010 - MARCH 2013 217
FIGURE 36 MERGERS AND ACQUISITIONS, JANUARY 2010 - MARCH 2013 218
FIGURE 37 AGREEMENTS, COLLABORATIONS and PARTNERSHIPS,
JANUARY 2010 - MARCH 2013 223
FIGURE 38 EXPANSIONS, INVESTMENTS AND OTHER DEVELOPMENTS,
2010 - 2013 232
FIGURE 39 NEW PRODUCTS AND TECHNOLOGY LAUNCHES, 2010 - 2013 235

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