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  4. > Europe Seed Treatment Market By Type (Chemical & Non-Chemical), By Application (Fungicide, Insecticide, Bio-Control And Others) And By Crop (Cereals, Oilseeds And Others): Trends, Forecasts And Technical Insights Up To 2018

The seed treatment market consists of crop protection chemicals or agrochemicals, specifically for seeds, and genetically modified (GM) crop-seeds. Crop protection chemicals are the most dominating segment of this market in terms of market share as well as product innovations. Seed treatment market is further classified as insecticides (chemical), fungicides (chemical), bio-control seed treatments, and other seed treatment chemicals.

On the basis of types, seed treatment market is further segmented as chemical and non-chemical. Bio-based seed treatments, a part of non-chemical seed treatment, are made up of renewable resources and contain natural active ingredients. These seed treatments have much of a no negative impact on the environment, workforce and consumers safety when compared to chemical seed treatments. Bio-based seed treatment is expected to be one of the fastest growing seed treatment segments in the near future.

Chemical seed treatments, which are typically manufactured from petrochemical or inorganic raw materials, are further segmented as insecticides, fungicides, and other chemical seed treatments. The market is dominated by chemical insecticides, accounting for over 52.2% of the total seed treatment demand in 2012. The fungicide seed treatments market is growing at a CAGR of 10.5% and is expected to reach $232.4 million by 2018. The insecticides seed treatment market is projected to reach $338.3 million by 2018, growing at a CAGR of 10.1%

Rising GM seed prices and cost effectiveness of seed treatments over other crop protection methods are expected to drive the demand for the seed treatment market in the near future. However, an absence of centralized government regulations for treated seed and seed treatment active ingredient registration are expected to hamper the growth and demand for seed treatments in the next five years.

One of the critical success factors (CSFs) in the market is the ability of a market participant to innovate a complete protection solution against various biotic and abiotic stresses in a single product. This battle of most of the grower-friendly, crop-friendly and environment-friendly product innovations are going to be one of the key strategy market players following the seed treatment industry in the next five years.

This report estimates the North American seed treatment market in terms of revenue. The market has been further segmented on the basis of crop types such as cereals and grains, oilseeds, and other crops, as well as by the sub-segmentation of insecticides, fungicides, and other chemical seed treatments such as plant growth regulators, and micronutrients. This segmentation is given for major regions and key countries in those regions. Market drivers, restraints and challenges, and crop trends are discussed in detail. Market share by participants for the overall market is discussed in detail in the report. We have also profiled leading players of this industry including Bayer CropScience (Germany, Syngenta Crop Protection (Switzerland), BASF Agro (Germany) and Nufarm (Austria).

Table Of Contents

Europe Seed Treatment Market By Type (Chemical and Non-Chemical), By Application (Fungicide, Insecticide, Bio-Control And Others) And By Crop (Cereals, Oilseeds And Others): Trends, Forecasts And Technical Insights Up To 2018
TABLE OF CONTENTS

1 INTRODUCTION 23

1.1 KEY TAKE-AWAYS 23
1.2 REPORT DESCRIPTION 24
1.3 MARKETS COVERED 25
1.4 STAKEHOLDERS 26
1.5 RESEARCH METHODOLOGY 26
1.5.1 MARKET SIZE 26
1.5.2 KEY DATA POINTS TAKEN FROM SECONDARY SOURCES 28
1.5.3 KEY DATA POINTS TAKEN FROM PRIMARY SOURCES 28
1.5.4 ASSUMPTIONS MADE FOR THIS REPORT 29

2 EXECUTIVE SUMMARY 30

3 MARKET OVERVIEW 32

3.1 INTRODUCTION 33
3.1.1 AGRO-MARKET RETAILERS HELP RAPID GROWTH IN SEED TREATMENT MARKET 33
3.2 SEED TREATMENT MARKET 36
3.2.1 COMMERCIAL SEED TREATMENTS 37
3.2.2 DOWNSTREAM SEED TREATMENTS 37
3.2.3 GROWER APPLIED SEED TREATMENTS 38
3.3 GLOBAL SEED MARKET: AN OVERVIEW 38
3.3.1 TYPES OF SEED 39
3.3.1.1 Seed Sources 40
3.3.1.1.1 Farm-saved seed 40
3.3.1.1.2 Seed supplied commercially 40
3.3.1.2 Seed Types 41
3.3.1.2.1 Conventional seed 41
3.3.1.2.2 GM seed 41
3.3.2 STAGES IN COMMERCIAL SEED PRODUCTION 42
3.3.2.1 Foundation or basic seed 42
3.3.2.2 Certified seed 42
3.3.3 GLOBAL SEED MARKET SHARE ANALYSIS 43
3.4 EVOLUTION OF SEED TREATMENT MARKET 44
3.5 WINNING IMPERATIVE 45
3.5.1 SEED TREATMENT AS A COMPLETE SOLUTION TO SAFEGAURD SEED INVESTMENTS 45
3.6 BURNING ISSUES 49
3.6.1 ISSUES IMPACTING INTERNATIONAL SEED MOVEMENTS 49
3.6.2 LACK OF COHESIVE REGULATORY BODY FOR SEED TREATMENT APPROVALS 50
3.7 DRIVERS 51
3.7.1 SEED TREATMENT AS A LOW COST CROP PROTECTION SOLUTION 51
3.7.2 RISING PRICES OF THE GM CROPS CREATING A NEED FOR CROP PROTECTION 53
3.7.3 RISING WORLD POPULATION and FOOD REQUIREMENTS - “4 F'S(FOOD-FUEL-FEED-FIBER)” 54
3.7.4 REDUCED RISK OF EXCEEDING MINIMUM RESIDUE LEVEL 55
3.7.5 ACREAGE and ADVANCED TECHNOLOGIES WARRANT THE NEED FOR TREATED SEEDS 55
3.8 RESTRAINTS 56
3.8.1 DISCOURAGING GOVERNMENT REGULATIONS 56
3.8.2 LOW PERMITTED SHELF LIFE and DIFFICULTY IN DISPOSAL OF TREATED SEED 57
3.9 OPPORTUNITIES 58
3.9.1 RAPID GROWTH IN BIO-CONTROL SEED TREATMENT SOLUTIONS 58
3.10 SEED TREATMENT EQUIPMENTS: AN OVERVIEW 59
3.10.1 KEY FACTORS 59
3.10.1.1 Uniform coverage 59
3.10.1.2 Application volumes and rates 60
3.10.2 CONTINUOUS SYSTEM 60
3.10.3 BATCH SYSTEM 61
3.10.4 DUST/POWDER TREATER 62
3.10.5 SLURRY TREATER 62
3.10.6 ON-FARM/DIRECT TREATER 63
3.11 MARKET SHARE ANALYSIS 64
3.11.1 GLOBAL MARKET SHARE (REVENUE) 64
3.11.1.1 BASF, BAYER and Syngenta - Global leaders 64
3.11.1.2 Agreements between market leaders - a key trend 65
3.12 PATENT ANALYSIS 65
3.12.1 BY YEAR 66
3.12.2 BY COMPANY 67

4 EUROPE SEED TREATMENT MARKET, BY TYPES 69

4.1 INTRODUCTION 70
4.1.1 DRIVERS 71
4.1.1.1 Extensive product portfolios by market leaders to hold 85% of the global share 71
4.1.1.2 Chemical seed treatments continue to dominate 72
4.1.1.3 Insecticides hold major share; bio-control drive future growth 72
4.1.1.4 Global climatic changes translate into growing demands for fungicidal seed treatment 73
4.1.1.5 Strong demand growth from organic farming and integrated pest management (IPM) 73
4.1.1.6 Integrating bio-control products with conventional chemicals 74
4.1.1.7 Less regulatory pressure and worker/ environment safety 74
4.1.1.8 New acquisitions and partnerships 75
4.1.2 RESTRAINTS 75
4.1.2.1 Variable efficiency and low shelf life 75
4.1.3 OPPORTUNITIES 76
4.1.3.1 Plant extracts and oil-based seed treatments for organic farming 76
4.1.3.2 Seed treatment for abiotic stress 77
4.1.3.3 Abiotic stress limiting plant growth 78
4.1.3.4 Thermo-seeds 78
4.2 CHEMICAL SEED TREATMENT 80
4.2.1 DRIVERS 81
4.2.1.1 Insecticide dominate value market; fungicides lead in volumes 81
4.2.2 INSECTICIDES 82
4.2.2.1 Global productivity and use of combination chemicals drives insecticide demands 82
4.2.2.2 Carbamates and pyrethroids dominate global insecticide market 83
4.2.2.2.1 Carbamates and organophosphates 84
4.2.2.2.2 Pyrethroids 84
4.2.2.2.3 Other seed treatment insecticides 85
4.2.3 FUNGICIDES 86
4.2.3.1 High economic impact has led to use of broad spectrum fungicides 86
4.2.3.2 Rhizoctonia and Fusarium key target fungi amongst other seed, soil and air borne species 86
4.2.3.3 Triazoles and Diazoles dominate fungicidal seed treatment market 89
4.2.3.3.1 Benzimidazoles 90
4.2.3.3.2 Triazoles and diazoles 91
4.2.3.3.3 Dithiocarbamates 92
4.2.3.3.4 Others seed treatment fungicides 93
4.2.3.3.5 Carboxin 94
4.2.4 OTHERS 95
4.2.4.1 Micronutrients 95
4.2.4.2 Colorants 96
4.2.4.3 Polymers 96
4.2.4.4 Phytohormones 97
4.2.4.5 Safeners 97
4.3 NON-CHEMICAL SEED TREATMENT 98
4.3.1 DRIVER 98
4.3.1.1 Revolution in regulatory requirements revives non-chemical seed treatment practices 98
4.3.2 TRADITIONAL SEED TREATMENT 98
4.3.2.1 Oldest and still the most trusted and cost-effective methods of seed treatment 98
4.3.2.1.1 Priming and pelleting 98
4.3.2.1.2 Hot water treatments 99
4.3.3 BIO-CONTROL 99
4.3.3.1 Soybean and Canola drive U.S. dominance in bio-control market 100
4.4 REST OF CHEMICALS 102
4.4.1 NEMATICIDES 102
4.4.1.1 Harpin 102
4.4.1.1.1 Key feature: Multiple functionalities 103
4.4.1.1.2 Pros and cons 103
4.4.1.2 Abamectin 104
4.4.1.2.1 Key feature: Low toxicity to humans and animals 104
4.4.1.3 Spinosad 104
4.4.1.3.1 Key feature: Low cost and lasting effect 104
4.4.2 INOCULANTS 105
4.4.2.1 Rhizobium inoculants 106
4.4.2.1.1 Global demands synchronous with Soybean market trends 107
4.4.2.2 Azospirillum inoculants 108
4.4.2.2.1 Research on root interaction can help boost efficiency and market demand 108
4.4.2.3 Other inoculants 109
4.4.2.3.1 Azotobacter 109
4.4.2.3.2 Acetobacter 109
4.4.2.4 Advantages of inoculation 109
4.4.2.5 Regulations for commercial inoculants 110
4.4.2.5.1 Commercial microbial inoculants enter market 111
4.5 SEED TREATMENT - APPLICATION TECHNIQUES 113
4.5.1 SEED ENCRUSTING 113
4.5.2 SEED PELLETING 114

5 SEED TREATMENT MARKET, BY TARGET PROTECTION 115

5.1 INTRODUCTION 116
5.1.1 KEY FEATURES 116
5.1.1.1 Key Motive: Improved crop stand, yields and profitability 116
5.1.1.2 Fungicides most commonly used; used in combination with insecticides for efficiency 117
5.1.1.3 Changing norms and target pathogen physiologies warrant constant modifications 120
5.2 FUNGICIDES 120
5.2.1 KEY FEATURES 120
5.2.1.1 Aids seedling emergence in addition to protection 120
5.2.1.2 Non-volatile fungicides: The way ahead 120
5.2.2 MAIZE/CORN 121
5.2.2.1 Soil and seed borne pathogens: Key targets for seed treatment 121
5.2.2.2 Faulty crop planting and rotation practices make crop vulnerable 121
5.2.3 SOYBEAN 124
5.2.3.1 Economic impact of seedling disease: Focus of seed treatment 124
5.2.4 COTTON 126
5.2.4.1 Global acceptance of Bt cotton and the resultant rising prices drive the cotton market 126
5.2.4.2 On-going research; seed treatment demand not growing at the rate of demand for crop 127
5.2.5 WHEAT 128
5.2.5.1 Seed-borne fungal and root-rots remain the key target for seed treatment 128
5.2.6 POTATO 130
5.2.6.1 Low commodity price has restricted market growth; not any more 131
5.2.7 CANOLA 132
5.2.7.1 Economic losses due to blackleg and high value of canola influence seed treatment practices 134
5.2.8 RICE 135
5.2.8.1 Low cost production along with protection from fungal diseases 135
5.2.8.2 Field practices, temperature and rice variant greatly influence need for treatment 136
5.2.9 VEGETABLES 137
5.2.9.1 Modernization of sector revives seed treatment practices, especially for exotic variants 137
5.3 INSECTICIDES 139
5.3.1 DRIVERS 139
5.3.1.1 RandD influential in driving the insecticide seed treatment segment 139
5.3.1.2 Used in combination with other pesticides due to low dosage level requirement 140
5.4 NEMATICIDES 141
5.4.1 KEY FEATURES 141
5.4.1.1 Target specific product developments lead to demand for nematicides 141
5.4.1.2 Developments of Nematicides help boost adoption of seed treatment practices 142

6 EUROPE SEED TREATMENT MARKET, BY TARGET CROPS 143

6.1 INTRODUCTION 144
6.1.1 DRIVERS 144
6.1.1.1 Seed value and vulnerability influences demand dynamics 144
6.1.1.2 Maize consumption for biofuels boosts production and seed treatment requirements 146
6.1.1.3 Asia and Europe drive wheat seed treatment market with increasing area under cultivation 146
6.2 CEREALS and GRAINS 147
6.2.1 DRIVER 147
6.2.1.1 Technology premiums and conventional seeds drive the growth in demand 148
6.2.2 MAIZE 148
6.2.2.1 Leading market players focus on maize for product development 148
6.2.2.2 Vulnerability to soil-borne pathogens drives the need for seed treatment 148
6.2.2.3 High evidence of seedling disease in maize creates opportunities for market 150
6.2.3 RICE 152
6.2.3.1 RandD and development of BT rice boost need for seed treatment practices 152
6.2.3.2 Hybrid seeds, privatization of market: Key drivers for increasing demand for seed treatment 154
6.2.4 WHEAT 154
6.2.4.1 Wheat fungal vulnerability drives need for seed treatment solutions 154
6.2.4.2 Europe: Dominates and Drives the wheat seed treatment demand 156
6.2.5 SORGHUM 157
6.2.5.1 Heavy economic losses due to smut translates into seed treatment need 157
6.3 OILSEEDS 159
6.3.1 DRIVER 159
6.3.1.1 New application fields drive need for enhanced production and seed treatment practices 159
6.3.2 SOYBEAN 161
6.3.2.1 Increasing global oil prices and bio fuel demand propelling market demand 161
6.3.2.2 Global acceptance of GM seeds and seed treatment, due to rising requirements 162
6.3.2.3 Combined growth of biotech trait and seed market: Key influencer on seed treatment demands 164
6.3.3 SUNFLOWER 164
6.3.3.1 Rising prices and high demand for production of sunflower oil globally 164
6.3.3.2 Biotech trait seed market has more than doubled; driving the seed treatment needs 166
6.3.4 COTTON 167
6.3.4.1 Changing dynamics in China and India influencing global price trends 167
6.3.4.2 Increased prices revitalised cotton seed and seed treatment markets 168
6.3.4.3 High market share of trait premium seeds drives demand for seed treatment 170
6.3.5 CANOLA 170
6.3.5.1 Biofuel preference for Canola drives demand for higher production volumes 170
6.3.5.2 High economic impact of fungal diseases boost demand for seed treatment 170
6.3.5.3 Leading trait premium seed manufacturers also push the seed treatment market 172
6.4 OTHERS 173
6.4.1 SUGAR BEETS 174
6.4.1.1 Subsidy support for ethanol production revives sugar beets market 174
6.4.1.2 Regulatory challenges cast uncertainty on future demands 176
6.4.2 VEGETABLES 176
6.4.2.1 Increasing volume of small seeded vegetables drives seed treatment requirements 177

7 SEED TREATMENT TECHNOLOGIES: THE FUTURE PROSPECTIVE 180

7.1 INTRODUCTION 180
7.1.1 EVOLUTION OF CROP PROTECTION 180
7.1.2 IMPERATIVE NOVEL SEED TREATMENT METHODS 181
7.2 GENETIC ENGINEERING: KEY TO MODERN AGRICULTURE 182
7.2.1 PROBLEMS ASSOCIATED WITH PROMOTING GENETICALLY MODIFIED FOODS 182
7.2.1.1 Legislative and regulatory hurdles: 183
7.2.1.2 Ambiguous European laws governing GM foods 183
7.2.1.3 GM labeling 184
7.2.1.4 Consumer antagonism: major deterrent 185
7.3 NON-TRANSGENIC; NON-GMO BIOTECHNOLOGY CROPS 186
7.3.1 TECHNOLOGY TO REPLACE THE IMPACT OF RESOURCES 186
7.3.1.1 Crops evolving into Bio-factories 187
7.4 CIBIUS GLOBAL 188
7.4.1 TECHNICAL PROCESS 189
7.4.2 ADVANTAGES 190
7.5 PIONEER (DUPONT) 191
7.5.1 ACCELERATED YIELD TECHNOLOGY (AYT SYSTEM) 191
7.5.2 ADVANTAGES: 192
7.6 OKANAGEN SPECIALITY FRUITS INC. 192
7.6.1 TECHNICAL PROCESS 192
7.6.2 KEY BENEFIT 193
7.6.3 MARKET PROSPECTS 193
7.7 MORFLORA 194
7.7.1 TRAITUP PLATFORM: A NEW PARADIGM 194
7.7.1.1 An innovative non transgenic technology 195
7.7.2 PLATFORM FOR TRAIT INTRODUCTION IN SEEDS 196
7.7.2.1 Fastest method to introduce new trait 196
7.7.2.2 Cost effective 196
7.7.2.3 A complete crop protection solution 197
7.7.3 INTELLECTUAL PROPERTY 198
7.7.4 TECHNICAL PROCESS 198
7.7.5 ADVANTAGES 200
7.7.6 SUMMARY 200

8 EUROPE SEED TREATMENT MARKET, BY COUNTRY 201

8.1 INTRODUCTION 202
8.1.1 DRIVERS 202
8.1.1.1 Regulatory requirements beneficial for seed treatment market 202
8.1.1.2 GM seed trends in America translate into demands for seed treatment 203
8.2 EUROPE 204
8.2.1 DRIVERS 204
8.2.1.1 Biotech product approvals revive market growth 204
8.2.1.2 Push for organic farming puts focus on non-chemical seed treatment market 205
8.2.1.3 Central and East Europe drive the growth in fungicidal seed treatment market 206
8.2.2 U.K. 207
8.2.2.1 Bio-control seed treatment products revive a declining UK market 208
8.2.2.2 Wheat, rice and maize drive UK market growth 209
8.2.3 ITALY 210
8.2.3.1 Ban on popular chemicals and stringent regulations restrict growth 210
8.2.4 FRANCE 212
8.2.4.1 Continues dominance in Europe; driven by cereals and oilseeds like soybean 212
8.2.4.2 Higher focus on non-chemical seed treatment practices to change market dynamics 213
8.2.5 SWEDEN 214
8.2.5.1 Product innovations boost non-chemical seed treatment practices 214
8.2.6 GERMANY 216
8.2.6.1 Potato, grains and cereals continue to drive German agri-sector 216
8.2.6.2 Organic Food hamper chemical seed treatment demands; boosts bio-control agents 217

9 COMPETITIVE LANDSCAPE 219

9.1 INTRODUCTION 220
9.1.1 AGREEMENTS, COLLOBARATIONS, AND PARTNERSHIPS - MOST PREFERRED STRATEGIC APPROACH 220
9.2 KEY MARKET STRATEGIES 222
9.3 MERGERS and ACQUISITIONS 223
9.4 AGREEMENTS, COLLABORATIONS AND PARTNERSHIPS 225
9.5 EXPANSIONS, INVESTMENTS and OTHER DEVELOPMENTS 231
9.6 NEW PRODUCTS AND TECHNOLOGY LAUNCHES 235

10 COMPANY PROFILES 238

10.1 ASTEC GLOBAL 238
10.2 BASF SE 242
10.3 BAYER CROPSCIENCE AG 250
10.4 CIBUS GLOBAL 258
10.5 INCOTEC GROUP BV 260
10.6 MORFLORA 266
10.7 NOVOZYMES A/S 268
10.8 PLANT HEALTH CARE PLC 273
10.9 SYNGENTA AG 279

APPENDIX 290

EUROPE PATENTS 290



LIST OF TABLES

TABLE 1 EUROPE SEED TREATMENT MARKET REVENUE, BY COUNTRY,
2011 - 2018 ($MILLION) 30
TABLE 2 SEED TREATMENT MARKET TYPES and BENEFITS 34
TABLE 3 PHYSIOLOGICAL EFFECT OF SEED TREATMENT ON ITS QUALITY 35
TABLE 4 GLOBAL SEED MARKET REVENUE, 2001 - 2010 ($BILLION) 38
TABLE 5 SEED MARKET REVENUE, BY TYPES, 2001 - 2010 ($BILLION) 41
TABLE 6 SEED TREATMENT: UPCOMING PRODUCT INNOVATIONS and PROPOSED PRODUCTS LAUNCH 46
TABLE 7 SEED TREATMENT AS COST EFFECTIVE SOLUTION 52
TABLE 8 WORLD POPULATION and PER CAPITA LAND AVAILABLE 54
TABLE 9 SEED TREATMENT FUNGICIDES 57
TABLE 10 SEED TREATMENT INSECTICIDES 57
TABLE 11 GUSTAFSON (BAYER CROPSCIENCE): SEED TREATMENT EQUIPMENT 61
TABLE 12 EUROPE SEED TREATMENT MARKET REVENUE, BY TYPES,
2011 - 2018 ($MILLION) 71
TABLE 13 EUROPE SEED TREATMENT MARKET REVENUE, BY APPLICATIONS,
2013 - 2018($MILLION) 72
TABLE 14 CHEMISTRY and BIO-CONTROL COMBINATIONS 74
TABLE 15 MINIMUM INHIBITORY CONCENTRATION (MIC) OF ESSENTIAL OILS FOR SEED TREATMENT (PPM) 76
TABLE 16 EFFECT OF THERMAL SEED TREATMENT, BY CROPS, BY PATHOGENS 79
TABLE 17 EUROPE: CHEMICAL SEED TREATMENT MARKET, BY COUNTRIES,
2011 - 2018 ($MILLION) 81
TABLE 18 EUROPE: INSECTICIDE SEED TREATMENT MARKET, BY COUNTRIES, 2011 - 2018 ($MILLION) 83
TABLE 19 COMMERCIAL ACTIVE INGREDIENTS-CARBAMATE SEED TREATMENTS 84
TABLE 20 COMMERCIALLY AVAILABLE SEED TREATMENT PRODUCTS BY ACTIVE INGREDIENT, BY CROPS 85
TABLE 21 EUROPE: FUNGICIDE SEED TREATMENT MARKET, BY COUNTRYIES, 2011 - 2018 ($MILLION) 87
TABLE 22 COMMON SEED TREATMENT FUNGICIDES 88
TABLE 23 SEED TREATMENT FUNGICIDES CONSUMPTION MARKET VOLUME,
BY CHEMICAL CLASS, 2009 (KILO TONNES) 89
TABLE 24 COMMERCIAL ACTIVE INGREDIENTS - BENZIMIDAZOLES 90
TABLE 25 COMMERCIALLY AVAILABLE TRIAZOLE SEED TREATMENT PRODUCTS, BY ACTIVE INGREDIENTS 91
TABLE 26 COMMERCIALLY AVAILABLE SEED TREATMENT PRODUCTS,
BY ACTIVE INGREDIENTS 93
TABLE 27 MICRONUTRIENTS BENEFITS 95
TABLE 28 RELATIVE RESPONSIVENESS OF SELECTED CROPS TO MICRONUTRIENTS 96
TABLE 29 HOT WATER SEED TREATMENT, BY CROPS 99
TABLE 30 EUROPE: BIO-CONTROL SEED TREATMENT MARKET, BY COUNTRIES, 2011 - 2018 ($MILLION) 100
TABLE 31 COMMERCIAL BIO-CONTROL SEED TREATMENTS, BY ACTIVE INGREDIENTS 101
TABLE 32 COMMERCIAL NEMATICIDES, BY ACTIVE INGREDIENTS, BY CROPS 102
TABLE 33 COMMERCIALLY AVAILABLE INOCULANTS, BY CROPS, BY DOSAGES 105
TABLE 34 RHIZOBIUM INOCULANTS, BY CROPS 107
TABLE 35 NITROGEN FIXING CAPACITY OF AZOSPIRILLUMN, BY CROPS 108
TABLE 36 AREA UNDER LEGUME CROPS, BY GEOGRAPHY, 2008 - 2009 (HA) 109
TABLE 37 SAVING CHEMICAL NUTRIENTS BY USE OF INOCULANTS 110
TABLE 38 ORGANIC MATERIAL REVIEW INSTITUTE (OMRI) - APPROVED INOCULANTS 111
TABLE 39 EUROPE: REST OF CHEMICAL SEED TREATMENT MARKET,
BY COUNTRIES, 2011 - 2018 ($MILLION) 112
TABLE 40 SEED TREATMENT APPLICATION TECHNIQUES, BY CROPS 113
TABLE 41 IMPORTANT PATHOGENS AS SEED TREATMENT TARGETS 118
TABLE 42 MAIZE/CORN: ECONOMICALLY IMPORTANT PATHOGENS, DISEASES and TREATMENTS 122
TABLE 43 SOYBEAN: ECONOMICALLY IMPORTANT PATHOGENS, DISEASES and TREATMENTS 124
TABLE 44 COTTON: ECONOMICALLY IMPORTANT PATHOGENS, DISEASES and TREATMENTS 126
TABLE 45 WHEAT: ECONOMICALLY IMPORTANT PATHOGENS, DISEASES and TREATMENTS 128
TABLE 46 POTATO: ECONOMICALLY IMPORTANT PATHOGENS, DISEASES and TREATMENTS 131
TABLE 47 CANOLA: ECONOMICALLY IMPORTANT PATHOGENS, DISEASES and TREATMENTS 132
TABLE 48 RICE: ECONOMICALLY IMPORTANT PATHOGENS, DISEASES and TREATMENTS 135
TABLE 49 VEGETABLES: ECONOMICALLY IMPORTANT PATHOGENS, DISEASES and TREATMENTS 137
TABLE 50 INSECTICIDE FAMILY, ACTIVE INGREDIENTS and TARGET PESTS 139
TABLE 51 NEMATICIDE COMPOUNDS and TARGET PESTS 142
TABLE 52 EUROPE SEED TREATMENT MARKET REVENUE, BY CROP TYPES,
2011 - 2018 ($MILLION) 145
TABLE 53 EUROPE SEED MARKET FOR CEREALS and GRAINS, BY CROP TYPES,
2011 - 2018 ($MILLION) 147
TABLE 54 EUROPE MAIZE MARKET AREA HARVESTED (HECTARE) and PRODUCTION (TONNES), 2010 - 2011 150
TABLE 55 GLOBAL MAIZE SEED MARKET REVENUE, BY TYPES,
2007 - 2010 ($BILLION) 151
TABLE 56 EUROPE RICE MARKET AREA HARVESTED (HECTARE) and PRODUCTION (TONNES), 2010 - 2011 153
TABLE 57 GLOBAL RICE SEED MARKET REVENUE, BY TYPES,
2007 - 2010 ($BILLION) 153
TABLE 58 EUROPE WHEAT MARKET AREA HARVESTED (HECTARE) and PRODUCTION (TONNES), 2010 - 2011 155
TABLE 59 GLOBAL WHEAT SEED MARKET REVENUE, BY TYPES,
2007 - 2010 ($BILLION) 156
TABLE 60 EUROPE SORGHUM MARKET AREA HARVESTED (HECTARE) andPRODUCTION (TONNES), 2010 - 2011 158
TABLE 61 GLOBAL OILSEEDS SEED MARKET REVENUE, BY TYPES,
2008 - 2010 ($MILLION) 159
TABLE 62 EUROPE OILSEEDS SEED TREATMENT MARKET REVENUE,
BY CROP, 2011 - 2018 ($MILLION) 160
TABLE 63 EUROPE SOYBEAN MARKET AREA HARVESTED (HECTARE) and PRODUCTION (TONS), 2010 - 2011 163
TABLE 64 GLOBAL SOYBEAN SEED MARKET REVENUE, BY TYPES,
2007 - 2010 ($BILLION) 163
TABLE 65 EUROPE SUNFLOWER MARKET AREA HARVESTED (HECTARE) and PRODUCTION (TONNES), 2010 - 2011 165
TABLE 66 GLOBAL SULFLOWER SEED MARKET REVENUE, BY TYPES,
2007 - 2010 ($MILLION) 166
TABLE 67 EUROPE COTTON MARKET, PRODUCTION (TONNES), 2010 - 2011 169
TABLE 68 GLOBAL COTTON SEED MARKET REVENUE, BY TYPES,
2007 - 2010 ($BILLION) 169
TABLE 69 EUROPE CANOLA MARKET AREA HARVESTED (HECTARE) and PRODUCTION (TONS), 2010 - 2011 171
TABLE 70 GLOBAL CANOLA SEED MARKET REVENUE, BY TYPES,
2007 - 2010 ($MILLION) 172
TABLE 71 EUROPE OTHER CROPS SEED TREATMENT MARKET, REVENUES,
BY CROP, 2011 - 2018 ($MILLION) 173
TABLE 72 EUROPE SUGAR BEETS MARKET AREA HARVESTED (HECTARE) and PRODUCTION (TONS), 2010 - 2011 175
TABLE 73 GLOBAL SUGAR BEET SEED MARKET REVENUE, BY TYPES,
2007 - 2010 ($MILLION) 175
TABLE 74 EUROPE VEGETABLES MARKET AREA HARVESTED (HECTARE) and PRODUCTION (TONS), 2010 - 2011 178
TABLE 75 GLOBAL VEGETABLES SEED MARKET, BY CROP TYPES,
2008 - 2010 ($MILLION) 178
TABLE 76 TRAIT-UP COMPARITIVE ANALYSIS 195
TABLE 77 EUROPE: SEED TREATMENT MARKET REVENUE, BY TYPES,
2011 - 2018 ($MILLION) 204
TABLE 78 EUROPE: SEED TREATMENT MARKET REVENUE, BY APPLICATIONS, 2011 - 2018 ($MILLION) 205
TABLE 79 EUROPE: SEED TREATMENT MARKET REVENUE, BY COUNTRIES,
2011 - 2018 ($MILLION) 207
TABLE 80 U.K: SEED TREATMENT MARKET REVENUE, BY APPLICATIONS,
2012 - 2018 ($MILLION) 208
TABLE 81 U.K. SEED TREATMENT MARKET, BY TYPES, 2011 - 2018 ($MILLION) 209
TABLE 82 ITALY: SEED TREATMENT MARKET REVENUE, BY APPLICATIONS,
2011 - 2018 ($MILLION) 210
TABLE 83 ITALY SEED TREATMENT MARKET, BY TYPES, 2011 - 2018 ($MILLION) 211
TABLE 84 France: SEED TREATMENT MARKET REVENUE, BY APPLICATIONS, 2011 - 2018 ($MILLION) 212
TABLE 85 France: SEED TREATMENT MARKET, BY TYPES,
2011 - 2018 ($MILLION) 213
TABLE 86 SWEDEN: SEED TREATMENT MARKET REVENUE, BY APPLICATIONS, 2012 - 2018 ($MILLION) 214
TABLE 87 SWEDEN: SEED TREATMENT MARKET, BY TYPES,
2011 - 2018 ($MILLION) 215
TABLE 88 GERMANY: SEED TREATMENT MARKET REVENUE, BY APPLICATIONS, 2011 - 2018 ($MILLION) 216
TABLE 89 GERMANY: SEED TREATMENT MARKET, BY TYPES,
2011 - 2018 ($MILLION) 218
TABLE 90 MERGERS and ACQUISITIONS, 2010 - 2013 224
TABLE 91 PARTNERSHIPS,COLLABORATIONS and AGREEMENTS,
JANUARY 2010 - MARCH 2013 227
TABLE 92 EXPANSIONS, INVESTMENTS AND OTHER DEVELOPMENTS,
2010 - 2013 232
TABLE 93 NEW PRODUCTS LAUNCH and RESEARCH, 2008 - 2011 236
TABLE 94 BASF: ANNUAL REVENUE, BY BUSINESS SEGMENTS,
2011 - 2012 ($MILLION) 243
TABLE 95 BASF: AGRICULTURAL SOLUTION MARKET REVENUE, BY GEOGRAPHY, 2011 - 2012 ($MILLION) 244
TABLE 96 BASF: PRODUCT PORTFOLIO, ACTIVE INGREDIENTS and TARGET SEEDS 245
TABLE 97 BAYER CROPSCIENCE: ANNUAL REVENUE, BY BUSINESS SEGMENTS, 2011 - 2012 ($MILLION) 251
TABLE 98 BAYER CROPSCIENCE: ANNUAL REVENUE, BY GEOGRAPHY,
2011 - 2012 ($MILLION) 251
TABLE 99 BAYER CROPSCIENCE: PRODUCT PORTFOLIO, ACTIVE INGREDIENTS and APPLICATIONS 252
TABLE 100 NOVOZYMES: ANNUAL REVENUE, 2011 - 2012 ($MILLION) 269
TABLE 101 NOVOZYMES: ANNUAL REVENUE, BY GEOGRAPHY, FOR YEAR ENDED DECEMBER 31, 2012 ($MILLION) 269
TABLE 102 NOVOZYMES: CORN SEED TREATMENTS PRODUCT 270
TABLE 103 PLANT HEALTH:ANNUAL REVENUE,2011 ($MILLION) 274
TABLE 104 PLANT HEALTH: ANNUAL REVENUE, BY GEOGRAPHY, 2011 ($MILLION) 275
TABLE 105 PLANT HEALTH: PRODUCTS, ACTIVE INGREDIENTS and ITS APPLICATIONS 276
TABLE 106 SYNGENTA: ANNUAL REVENUE, BY SEGMENTS, FOR YEAR ENDED DECEMBER 31, 2012 ($MILLION) 280
TABLE 107 SYNGENTA: ANNUAL REVENUE, BY GEOGRAPHY, 2012 ($MILLION) 280
TABLE 108 SYNGENTA AG: PRODUCT PORTFOLIO, ACTIVE INGREDIENTS AND APPLICATIONS 281



LIST OF FIGURES

FIGURE 1 EUROPE SEED TREATMENT MARKET 25
FIGURE 2 EUROPEAN SEED TREATMENT MARKET SEGMENTATION 33
FIGURE 3 SEED TREATMENT MARKET, BY APPLICATOR 36
FIGURE 4 ELEMENTS OF COMMERCIAL SEED PRICE, 2012 37
FIGURE 5 GLOBAL SEED MARKET REVENUE, BY TYPES, 2001 - 2010 ($BILLION) 39
FIGURE 6 GLOBAL SEED MARKET SHARE, BY COMPANY, 2011 43
FIGURE 7 EVOLUTION OF THE SEED TREATMENT MARKET 44
FIGURE 8 SEED TREATMENT SOLUTIONS - EVOLUTION 45
FIGURE 9 IMPACT OF MAJOR DRIVERS ON GLOBAL SEED TREATMENT MARKET, 2011 - 2018 51
FIGURE 10 PRICE TRENDS MAIZE/CORN and SOYBEAN SEEDS, 2010 53
FIGURE 11 IMPACT OF MAJOR RESTRAINTS ON THE GLOBAL SEED TREATMENT MARKET, 2011 - 2018 56
FIGURE 12 GLOBAL SEED TREATMENT MARKET SHARE, BY COMPANY, 2012 64
FIGURE 13 PATENT ANALYSIS, BY YEAR, JANUARY 2010 - FERBRUARY 2013 66
FIGURE 14 PATENT ANALYSIS, BY COMPANY, JANUARY 2010 - JANUARY 2013 67
FIGURE 15 GLOBAL ORGANIC FOOD MARKET REVENUE, 2006 - 2010 ($MILLION) 73
FIGURE 16 STRESS EFFECT ON MAIZE PRODUCTION, 2010 77
FIGURE 17 EUROPE CHEMICAL SEED TREATMENT MARKET SHARE,
BY APPLICATIONS, 2012 80
FIGURE 18 TRANSMISSION PATHWAYS FOR DISEASES and METHODS OF PROTECTION 117
FIGURE 19 EUROPE MAIZE/CORN SEED TREATMENT MARKET REVENUE,
2011 - 2018 ($MILLION) 149
FIGURE 20 EUROPE RICE SEED TREATMENT MARKET REVENUE,
2011 - 2018 ($MILLION) 152
FIGURE 21 EUROPE WHEAT SEED TREATMENT MARKET REVENUE,
2011 - 2018 ($MILLION) 155
FIGURE 22 EUROPE SORGHUM SEED TREATMENT MARKET REVENUE,
2011 - 2018 ($MILLION) 157
FIGURE 23 EUROPE SOYBEAN SEED TREATMENT MARKET REVENUE,
2011 - 2018 ($MILLION) 162
FIGURE 24 EUROPE SUNFLOWER SEED TREATMENT MARKET REVENUE,
2011 - 2018 ($MILLION) 165
FIGURE 25 EUROPE COTTON SEED TREATMENT MARKET REVENUE,
2011 - 2018 ($MILLION) 168
FIGURE 26 EUROPE CANOLA SEED TREATMENT, MARKET REVENUE,
2011 - 2018 ($MILLION) 171
FIGURE 27 EUROPE SUGAR BEET SEED TREATMENT MARKET REVENUE,
2011 - 2018 ($MILLION) 174
FIGURE 28 EUROPE VEGETABLES SEED TREATMENT, MARKET REVENUE,
2011 - 2018 ($MILLION) 177
FIGURE 29 THE EVULATION OF PLANT BREEDING 188
FIGURE 30 RTDS - THE PROCESS 189
FIGURE 31 TRAIT-UP PROCEDURE 199
FIGURE 32 SEED TREATMENT MARKET SHARE, BY GEOGRAPHY, 2012 202
FIGURE 33 EUROPE: SEED TREATMENT MARKET SHARE, BY COUNTRIES, 2012 206
FIGURE 34 GLOBAL SEED MARKET GROWTH STRATEGIES,
JANUARY 2010 - MARCH 2013 221
FIGURE 35 GLOBAL SEED TREATMENT MARKET DEVELOPMENTS,
JANUARY 2010 - MARCH 2013 222
FIGURE 36 MERGERS AND ACQUISITIONS, JANUARY 2010 - MARCH 2013 223
FIGURE 37 AGREEMENTS, COLLABORATIONS and PARTNERSHIPS,
JANUARY 2010 - MARCH 2013 226
FIGURE 38 EXPANSIONS, INVESTMENTS AND OTHER DEVELOPMENTS,
2010 - 2013 231
FIGURE 39 EXPANSIONS, INVESTMENTS AND OTHER DEVELOPMENTS,
2010 - 2013 235

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