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E-Commerce Payment Trends in China: 2015

  • September 2015
  • -
  • Maverick China Research

E-Commerce Payment Trends in China is a recurring study of online purchasing and payment trends in China.E-Commerce Payment Trends in China: 2015 examines monthly spending habits, including analysis by age, income, gender, and city, followed by an in-depth look at usage of and attitudes regarding the variety of payment channels available in the Chinese market. The report is the fourth in a series of updates aimed at tracking and highlighting key market trends in China online payment and e-commerce markets.

Key Findings Include
Number and value of monthly online purchases
Payment channel preferences and frequency of use
Third-party payment provider recognition
Credit, debit, and third-party payment accounts held
Analysis of key customer segments
Up-to-date comparisons of 2012, 2013, 2014, 2015 trends and data

Table Of Contents

E-Commerce Payment Trends in China: 2015
1 Executive Summary 2 Methodology and Sampling 2.1 Geographical Segmentation 2.2 Segmentation by Age 2.3 Segmentation by Household Income 3 China E-Commerce Trends 3.1 Frequency of Online Purchases 3.1.1 Frequency of Online Purchases by City Tier 3.1.2 Frequency of Online Purchases by Age 3.1.3 Frequency of Online Purchases by Region 3.1.4 Frequency of Online Purchases by Income Level 3.2 Monthly Online Spending 3.2.1 Monthly Online Spending by City Tier 3.2.2 Monthly Online Spending by Age 3.2.3 Monthly Online Spending by Region 3.2.4 Monthly Online Spending by Income Level 3.3 Online Payment Device Analysis 3.3.1 Frequency of Online Purchases by City Tier 3.3.2 Frequency of Online Purchases by Age 3.3.3 Frequency of Online Purchases by Region 4 Leading e-Commerce Sites 5 E-Commerce Payment Trends 5.1 Payment Behavior Analysis 5.1.1 Use of Third-party Payment Providers 5.1.2 Use of Debit Cards 5.1.3 Use of Credit Cards 5.1.4 Use of Cash-on-delivery 5.1.5 Use of Mobile POS 5.1.6 Use of Prepaid Cards 5.3 Payment Provider Recognition 5.4 Payment Accounts Held 5.5 Leading Third-Party Payment Providers 6 Conclusions

Companies Mentioned
Alipay, Tenpay, 99Bill, Yeepay, Lakala, Paypal, ApplePay, Taobao, Jindong, Amazon,Sunning, Yihaodian, Dangdang, VIPShop, Paipai, Guomei, Vancl, M18, New Egg

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